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Now displaying: September, 2019

Welcome to the Exposure Ninja Digital Marketing podcast, here to help you grow your business through better visibility, higher conversions and Ninja marketing strategies.

Sep 26, 2019

In this week’s episode of the Exposure Ninja Digital Marketing Podcast, Tim discusses lessons learned from Exposure Ninja’s recent Digital Mastermind session. Bringing together business owners and elite digital marketers, these Mastermind gatherings are designed to breakdown common problems like traffic acquisition and lead generation, and find powerful solutions to turbo-charge results. 

To help your business get the most out of its website, episode 140 tackles some crucial talking points from the most recent Mastermind, and looks at how you can replicate the success of others. This one is all about taking advantage of the low-hanging fruit potentially available to your website; opportunities that can drive up quality conversions and see your profits rise with just a few simple changes. 

What You’ll Learn About Increasing Conversions in This Week’s Episode:

  • How to build credibility and trust on your website to encourage interest 
  • The benefits of crafting a buyer narrative that sells, and how to do it
  • The true power of social proof when it comes to selling
  • How to enhance credibility without any prior experience/testimonials/credentials
  • Tips for getting customers interested in your product
  • How to build a lead generation tool that works for your brand
  • The golden rules of developing a compelling call to action.

For show notes and to get a free review of your website and digital marketing, complete with a tailored plan to increase your leads and sales online, head to https://exposureninja.com/podcast/episode140

Sep 18, 2019

In this week’s episode of the Exposure Ninja Digital Marketing Podcast, Tim is joined by our resident sales powerhouse, Wayne Dharana, on location in Luton (I know, fancy!)

In this podcast, Tim and Wayne show you how to take your business from 0 to 20K of sales — as such, this episode is ideal for absolute beginners who’re starting from scratch with their businesses.

For many businesses or solopreneurs, getting to that first 20K of sales is often the most challenging period of their business life because until you have sales coming in you don’t have the marketing budget to spend on actually doing marketing (which is super important), which means you don’t get sales — it’s a tricky loop to be stuck in or as Tim likes to call it, the DEATH LOOP OF HATE… 🤨

The goal of this episode is to guide you to a place where you’re able to generate some sales and you’ve got that feedback loop working for you instead of against you!

You'll definitely need your notebooks for this one — buckle up folks ‘cus this episode is killer!!

For show notes and to get a free review of your website and digital marketing, complete with a tailored plan to increase your leads and sales online, head to https://exposureninja.com/episode139

Sep 11, 2019

In this week’s episode of the Exposure Ninja Digital Marketing Podcast, Tim is joined by Seth Kravitz from Phlearn - an online course platform for photographers and creatives who want to learn how to use Photoshop and Adobe Lightroom.

Phlearn operates in an incredibly competitive space but Seth and his team have managed to build Phlearn into the no.1 platform for learning Photoshop online with the help of their super savvy Facebook Ad campaigns.

Today, Seth walks us through how he and his team have built Phlearn, specifically focussing on their approach to Facebook Ads and sharing one ridiculous accidental test that they ran with no targetting at all with surprising results!

This episode is a must-listen for any businesses out there considering a Facebook advertising strategy. Learn some tips from a tried-and-test industry expert with the Exposure Ninja Digital Marketing Podcast.

In This Week’s Podcast About Facebook Ads, You’ll Learn:

  • How to stand out from the crowd in a highly competitive space – hint: it involves being consistent and more entertaining than your competitors 
  • How to combine content marketing, organic and paid advertising to get new customers
  • Facebook Ads & Content Marketing: how to combine the two for insane ROI and growth
  • Different types of ads: the importance of building up an in-house resource bank
  • The importance of brand consistency when creating ads
  • The importance of choosing the right type of content for your ads, e.g. images vs video
  • The importance of targeting: get to know your customers (demographics but also what type of content they like) and target lookalike audiences with the same type of content
  • How to create a successful Facebook Ads funnel
  • Landing pages vs content: where to drive customers for more conversions
  • How to utilise your best content to generate traffic with commercial intent
  • Reducing bounce rate: how to keep people on your site longer than they need to be

For show notes and to get a free review of your website and digital marketing, complete with a tailored plan to increase your leads and sales online, head to https://exposureninja.com/episode138

Sep 4, 2019

In this week’s episode of the Exposure Ninja Digital Marketing Podcast, Tim is joined by Facebook Ads marketing guru, JP Johl. In a recent Facebook ad campaign for a large online retail brand, JP was tasked with spending $1 million on ads in just six weeks. 

Far from being the nightmare scenario you might expect, JP managed to turn this high-pressure environment into a highly-successful marketing drive for his client. The end result was some impressive ROI that brought in excellent opportunities for the eCommerce website. Today, we get an insight into how JP achieved what many would call an impossible task, as he talks us through exactly what did on this campaign.

Our latest episode is a must-listen for any businesses out there that are considering a Facebook advertising strategy. Learn some tips from a tried-and-test industry expert with the Exposure Ninja Digital Marketing Podcast.

In This Week’s Podcast About Facebook Ads, You’ll Learn:

  • How to A/B test your products and services to see which will perform best for your ad campaign. 

 

  • How to identify which pages are going to offer your Facebook ads the best ROI.

 

  • Top tips for writing targeted Facebook ad copy, including how you can harness the power of testimonials. 

 

  • The best way to scale your Facebook ads to make sure you are getting your ad spend right. 

 

  • The best tools and techniques to use when running Facebook ad campaigns.

 

  • How to quickly measure the success of Facebook ads, so you can ditch ineffective ads early.

 

  • The key lessons JP Johl learned from his $1 million campaign that you can apply to any of your Facebook ad campaigns.

 

  • The importance of brand story when it comes to creating great ads. 

 

  • How to build a Facebook ad funnel that keeps your customers engaged and gets them clicking — and why you’d want to build a funnel to begin with.

 

  • Examples of failed marketing campaigns and how you can avoid making the same mistakes. 

For show notes and to get a free review of your website and digital marketing, complete with a tailored plan to increase your leads and sales online, head to https://exposureninja.com/podcast/episode137

*Note — We apologise for the sound disruption between the 2 and 3-minute marks.

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