On this episode of the Exposure Ninja Digital Marketing Podcast, Tim is joined by Araks Nalbandyan from 10Web. 10Web is an all-in-one website building platform which offers managed WordPress hosting on Google Cloud.
From April to December this year 10Web has grown to now host over 10,000 websites. Araks Nalbandyan is on the show to talk about how they have achieved this using varied digital marketing techniques including Facebook groups, PPC and AppSumo.
What struck us about this interview with Araks Nalbandyan was the energy of 10Web. They worked very hard this year testing lots of different approaches to their digital marketing. When they found a strategy that worked they adopted it into their campaign.
10Web gain new customers through various channels but their most successful channel is a WordPress enthusiast Facebook page which gained 2,000 followers in two months. Building a community such as 10Web's Facebook group can position your brand as an authority in your niche. 10Web is also trialling a YouTube channel.
Tune in to find out why 10Web invested so much in testing out different digital marketing strategies and discover which worked and which didn't.
3:39: Introduction - What is 10Web
3:35: How long has 10Web been going and what scale are you at now?
5:55: What is your main way of getting new customers?
7:00: Do you have a customer acquisition cost?
8:35: Facebook group strategy.
10:22: Is the Facebook group as important as your Email list?
12:05: On the Facebook group, how do you balance selling your product vs giving free advice?
13:17: Was there much trepidation before deciding to use AppSumo?
15:32: How did AppSumo help?
17:50: Disaster strategies
19:54: Winning strategies
23:00: Benefits of Video and YouTube
24:20: Quickfire questions
In this episode of the Exposure Ninja Digital Marketing Podcast, we are trying out a new format. We're going to be bringing you a mixture of How To's, Deep Dives and Ninja Nuggets on top of our classic Interview episodes.
This week is our first 'How To', showing you how to improve your website's leads and sales in 10 days. Tim walks you through four simple ways you can improve leads and sales without having to run any ads or generate new traffic.
If 1 out of 100 visitors to your website turn into a lead or sale then it means your website has a 1% conversion rate. If you can adapt parts of your website to increase it to a 2% conversion rate, then you have doubled the volume of leads and sales your website generates.
At Exposure Ninja, we have boosted a client's conversion rate to 34%! But on average a good conversion rate for your website is about 3%-4%. Getting your website to this point is fantastic and it can be done without having to spend money.
This all sounds simple and it can be with some small but efficient changes to the layout and copy on your website. So listen to our resident guru and Head Ninja, Tim to find out 4 Ways To Increase Your Leads in ONLY 10 Days.
04:52 Tip 1 — Use credibility triggers
10:43 Tip 2 — Increase the appeal of your lure
15:59 Tip 3 — Answer your customer objections
17:41 Tip 4 — Make your call-to-action obvious
You can also catch this episode on our YouTube channel where you can see examples of the four tips we discuss in this episode, just go to https://www.youtube.com/watch?v=660mr-0PvGQ
For show notes and to get a free review of your website and digital marketing, complete with a tailored plan to increase your leads and sales online, head to https://exposureninja.com/podcast/146/