In this week’s episode of the Exposure Ninja Digital Marketing Podcast, Tim is joined by fellow ninja, Stacey Overton, and together they interview Jennifer Hamley of Jennifer Hamley England -- an award-winning British bag company selling ‘Statement Handbags for Inspirational Women’.
Tim and Stacey dive into Jen’s marketing strategy and find out how a bag company that’s only two-years-old has managed to win so many awards and get featured in some of the fashion industry’s top online media -- we’re talking Grazia, InStyle and Glamsquad to name but a few.
Jen also walks us through her ‘accidental’ influencer marketing strategy that has helped her to engage with her customers and grow a dedicated tribe of women that champion the brand on a daily basis!
Jen is super fun and the guys had a blast recording this one -- enjoy!
For show notes and to get a free review of your website and digital marketing, complete with a tailored plan to increase your leads and sales online, head to https://exposureninja.com/episode107
In this week’s episode of the Exposure Ninja Digital Marketing Podcast, we’re talking about how to get traffic and sales from Reddit with Brent Csutoras of PeakActivity and Search Engine Journal fame!
Now, if you’re anything like us, you probably think that Reddit is just an old skool, slightly geeky corner of the internet where you find all sorts of random stuff, from x-rated pics to in-jokes and memes…
Well, prepare yourself for a solid change of mindset — Reddit gets 14 billion page views PER MONTH and is ranked the fourth most popular site in the U.S. by Alexa, furthermore, brands that earn a moment in the Reddit spotlight report up to four times the impressions of other social channels!
The engagement levels on Reddit are unlike any other site on the web and Brent Csutoras is an absolute pro at navigating the somewhat intimidating realm of Reddit marketing to generate monster traffic, leads and sales for his clients’ businesses.
So, if you’re ready to break into the world of Reddit with your business, pull up a chair and crack open a fresh notebook as Brent takes us into the world of Reddit marketing and shares a sound strategy that you can use to start breaking down and understanding how to use Reddit to grow your business!
For show notes and to get a free review of your website and digital marketing, complete with a tailored plan to increase your leads and sales online, head to https://exposureninja.com/episode106
In this week’s episode of the Exposure Ninja Digital Marketing Podcast, Tim is joined by Colin Gray of The Podcast Host, a platform dedicated to teaching you ‘how to podcast’ — from setting up a podcast and what equipment to use, to growing your audience and getting your episodes ranking.
While Colin is a bonafide podcast expert, we’ve actually got him onto the show to talk about Content Marketing. He’s managed to build some ridiculous visibility for The Podcast Host — they’re up to 100,000 organic sessions per month on their website, which is pretty incredible stuff!
Colin’s built some huge rankings for his site and the various podcasts he hosts and helps to run, all through writing really good quality content and then repurposing that content into high-quality videos and podcast episodes.
So, in this episode, Colin takes us through his content production process — from identifying the type of content that will bring traffic onto his site to how he gets this content ranking to maximise visibility and build engagement.
Colin’s a super interesting guy with tons of useful insights and tips to help you level up content marketing game. So, grab a notepad and pen, find a comfy spot and enjoy the show!
For show notes and to get a free review of your website and digital marketing, complete with a tailored plan to increase your leads and sales online, head to https://exposureninja.com/episode105
In this week’s episode of the Exposure Ninja Digital Marketing Podcast, Tim is joined by Louise Doherty from PlanSnap, an app that helps you make plans quickly and get together with friends with the tap of just a few buttons.
Now, Louise actually got the idea for PlanSnap whilst working on a ridiculously successful influencer marketing campaign for ASOS.
So, in this episode, not only does Louise give us a taste of what PlanSnap is and how they’re planning to market and scale this new product, she also takes us behind the scenes of the influencer strategy she implemented at ASOS that saw them work with 300+ of the UK’s top fashion influencers — getting them all blogging, tweeting, Instagramming, generally just buzzing about ASOS online!
But before you write this episode off as one for the big business folk, stick with us — the ASOS campaign is completely scalable, so whether you’re looking to work with one influencer or 500, you can scale up or scale down this strategy to suit your needs and STILL get positive results!!
Whether you’re already working with influencers or it’s something that’s been on your marketing plan to-do list for a while, there’s tons of useful, actionable information in this podcast episode — so grab a notepad and pen and get stuck in!
For show notes and to get a free review of your website and digital marketing, complete with a tailored plan to increase your leads and sales online, head to https://exposureninja.com/episode104
In this week’s episode of the Exposure Ninja Digital Marketing Podcast, Tim is joined by Daniel Siden from Lightvert, a media technology company developing awesome new outdoor advertising technology that you can only see in your eye — it’s pretty futuristic stuff that we’ll let Daniel explain in more detail (and more eloquently) in the podcast!
But, despite the total mind-blowing, Star Trek-esque nature of Lightvert’s tech (which I’m sure we could dedicate an entire podcast to without even trying as it’s so cool), we actually got Daniel on the show to talk about crowdfunding.
These guys executed a phenomenal crowdfunding campaign with some killer marketing behind it, which, considering they had the extra challenge of having to explain their concept and sell this brand new idea to people, is a whole new level of impressive!
Daniel shares some great insights with us about the whole process and about the importance of social proof — how you build up credibility behind a new idea and how to build your tribe, so that when your crowdfunding campaign goes live, you’ve got a good response guaranteed.
This one’s a real cracker for anyone that’s trying to raise seed funding for a new idea or looking at other ways to raise capital for their business outside of the traditional ‘get investors’ route.
For show notes and to get a free review of your website and digital marketing, complete with a tailored plan to increase your leads and sales online, head to https://exposureninja.com/episode103