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Welcome to the Exposure Ninja Digital Marketing podcast, here to help you grow your business through better visibility, higher conversions and Ninja marketing strategies.

Jul 3, 2019

In this week's episode of the Exposure Ninja Digital Marketing Podcast, Tim is joined by Liz Willits from AWeber.

Aweber.com is one of the world's biggest email marketing companies and Liz has joined us to discuss just what makes a good email?!

What can you expect to learn from this podcast episode?

Liz recently conducted an INSANE study which analysed 1,000 emails from the top 100 email marketers in the world right now, in order to try and answer four of the most asked questions when it comes to email marketing:

  1. How long should my email be?
  2. How long should my email subject line be?
  3. Should I use emojis in my email subject line?
  4. Should I capitalise my email subject line?

As you can imagine, Liz has got a ridiculous amount of knowledge on the subject of email marketing, so note pads at the ready -- prepare to get your long-neglected email list back on point with the expertise Liz shares in this episode!

For show notes and to get a free review of your website and digital marketing, complete with a tailored plan to increase your leads and sales online, head to https://exposureninja.com/episode132

Jun 26, 2019

In this week’s episode of the Exposure Ninja Digital Marketing Podcast, Tim is flying solo in order to show you an awesome new 3-step sales funnel we've been working on that's proving to be CRAZY successful—and the best part is, it's probably the simplest digital marketing funnel you can implement!

To get the most out of this episode, we highly recommend that you watch the video version over on YouTube as Tim uses his favourite magic whiteboard to breakdown some of the key details of this killer marketing funnel.

What can you expect to learn from this podcast episode?

Whilst this sales funnel has been designed for the dental industry, it doesn't actually matter what market or niche you want to implement this type of funnel in as it's based on really simple, fundamental principles.

Here's a short rundown of the episode:

  • Explanation of the funnel
  • Context: How and why we made the decisions we did to make the funnel work
  • Breakdown: Key principles you need to successfully apply this sales funnel to your business

 

For show notes and to get a free review of your website and digital marketing, complete with a tailored plan to increase your leads and sales online, head to https://exposureninja.com/episode131

Jun 18, 2019

In this week’s episode of the Exposure Ninja Digital Marketing Podcast, Tim is joined by entrepreneur and blogging BEAST, Yaro Starak.

Yaro has come onto the show to talk to about blogging, but the curveball is he's not talking about business blogging... Yaro has used his personal blog to turn himself into an online influencer with a huge audience and then leveraged this popularity to sell his own digital products and services.

It's a different but super interesting approach to how most people view blogging as a digital marketing strategy for their business.

What can you expect to learn from this podcast episode?

There's lots to take away from this episode, especially if you're interested in putting yourself or someone else in your business forward to become a potential influencer in your field.

Here are some of the things we cover:

  • Who Yaro Starak is and how he makes money
  • How to use a personal blog to build an organic, loyal audience for your business
  • Why personality and storytelling is so important for building relationships with your audience/customers
  • How to decide what to write about—getting the balance right between personal storytelling and keyword targeted phrases
  • How to overcome personal barriers to sharing your story online i.e. my life/work/story isn't interesting
  • Success vs Failure: Should people share the bad stuff too?
  • Yaro's blogging strategy:
    - How often to post
    - How long each blog post should be
    - How to promote your blog posts
    - Social Media promotion strategy
    - What about keywords?
    - How to come up with new things to write about

Big thanks to Yaro for joining us on the show. You can find him at https://yaro.blog/ and be sure to check out https://inboxdone.com/ if you're looking for some help manage your emails.

For show notes and to get a free review of your website and digital marketing, complete with a tailored plan to increase your leads and sales online, head to https://exposureninja.com/episode130

Jun 11, 2019

In this week’s episode of the Exposure Ninja Digital Marketing Podcast, Tim is joined by the former SEO Manager of Airbnb and PayPal, Tommy Griffith.

Tommy has some amazing stories about his time at Airbnb and PayPal including his own experience of the eternal conflict between SEO and User Experience (UX).

What can you expect to learn from this podcast episode?

Here’s a brief outline of some of the questions we ask Tommy and the topics covered in this episode:

  • Just how cool was it working on SEO campaigns for monster companies like Airbnb and PayPal?
  • What did a typical day look like?
  • What do their internal SEO and Content Team structures look like, and how important is SEO in their digital marketing campaigns?
  • What KPIs were you working towards? Was it the standard organic conversions, traffic and ranking that most of us will be familiar with or, with so many variables like huge branded traffic and mammoth organic link acquisition, was it something entirely different?
  • Do you have any examples of specific tests you ran at Airbnb and/or PayPal?
  • How was it working with the other teams on the sites, and how did you ensure that the SEO considerations were prioritised?
  • Traffic: Lots of businesses are working on the Inbound model, i.e. casting a wide net with informational content to drive traffic for lower commercial keywords in order to build relationships with potential customers. What’s your take on this approach, and was it a consideration at these sites or where they just focussed on commercial traffic?

As ever, huge thanks go to Tommy for joining us on the show and sharing his stories!

For show notes and to get a free review of your website and digital marketing, complete with a tailored plan to increase your leads and sales online, head to https://exposureninja.com/episode129

May 21, 2019

In this week’s episode of the Exposure Ninja Digital Marketing Podcast, Tim is joined by Prabhat Shah, founder of Day to Day eBay and all around Amazon marketing BEAST!

Prabhat has been working with Amazon sellers for over 10 years and has some serious, game-changing knowledge to share for any online sellers that want to expand and improve their visibility on Amazon.

Now, we can probably all agree that Amazon is the King of eCommerce — in the 25 years since its creation, Amazon has steadily overtaken all other online marketplaces to become the go-to eCommerce platform for online shoppers. Every month, over 197 million people around the world visit Amazon.com — to put that number into context, that’s more than the ENTIRE population of Russia…

Put simply, if you're selling products online, you cannot afford to ignore Amazon!

What can you expect to learn from this podcast episode?

In this episode, Prabhat takes us behind the scenes of how to rank organically on Amazon, how to get the most out of Amazon's Ad platform, and reveals some of the ridiculously sneaky and hyper-aggressive strategies that Amazon is using to dominate its space!

Here are some of the awesome things we cover in this episode:

  • Organic Visibility: What does Amazon look for in a product listing in order to rank it prominently?
  • Amazon Reviews: How many do you need? What about review quality and sentiment?
  • Product Descriptions: How long should they be? What about keywords? Should you embed images?
  • Amazon Books: Ranking on bestseller lists is key to maintaining sales - how important is this for other physical products?
  • Seller Competition: What if I'm selling a product that Amazon already sells? How can I compete?
  • Amazon Ads: Why are they a good idea? What sort of products work best?
  • CPC: What sort of cost per click should I expect through Amazon Ads? How big a percentage should I be willing to give up to Amazon?
  • Does Amazon Ads impact organic listings?
  • What are some of the top differences between a beginner/unprofitable Amazon Ads campaign and a finely-tuned profitable one?

As always, HUGE thanks to Prabhat for joining us on the show.

For show notes and to get a free review of your website and digital marketing, complete with a tailored plan to increase your leads and sales online, head to https://exposureninja.com/episode128

May 14, 2019

In this week’s episode of the Exposure Ninja Digital Marketing Podcast, Tim is joined by Alex Nerney, the blogging behemoth behind Avocaduand Create and Go.

Alex has managed to build up both of his blogs using a super savvy content creation strategy to drive tonnes of relevant traffic, both organically and through Social Media.

In his first year of blogging, Alex managed to generate over $100,000 in revenue from his blog, which is pretty spectacular!

What can you expect to learn from this podcast episode?

While Alex’s main blog is focussed within the health and fitness niche, there are plenty of lessons to be learned here for ANYONE who’s currently running (or trying to run) a business blog!

Here are some of the questions Tim puts to Alex during the show:

  • What are Avocadu and Create and Go all about and how do you make money?
  • Health and weight loss is a super competitive niche, why did you pick that market and weren’t you intimidated by the competition?
  • Take us back to the early days. What were your traffic numbers like initially and how did you avoid getting disheartened?
  • How did you start to create posts that brought in traffic? What did you change?
  • How do you choose what to write about?
  • What are your current top traffic sources? Do you pay for traffic to either blog?
  • How do you think about how much to spend?
  • What have you experimented with that did/didn’t work?

Massive thanks to Alex for joining us on the show.

Make sure you go and check out some of the killer content on Create and Go and if you’re a fan of Facebook groups – head on over to the Honest Bloggers Create and Go Blogging Community!

 

For show notes and to get a free review of your website and digital marketing, complete with a tailored plan to increase your leads and sales online, head to https://exposureninja.com/episode127

Apr 30, 2019

In this week’s episode of the Exposure Ninja Digital Marketing Podcast, Tim is joined by our very own Deputy Head of Content Marketing, Sam Lyon.

Sam is an absolute beast when it comes to getting our HR clients placed in some of the top publications around and has landed articles in The Guardian, Entrepreneur and a cubic mega-tonne of leading HR publications!

What can you expect to learn from this podcast episode?

Tim and Sam waste no time getting to the good stuff in this episode, so if you’re looking to get to grips with the content marketing publishing process, from working out what kind of publications to target for your business all the way through to pitching and securing those all-important article placements, Sam’s got you covered!

Here are some of the things we dive into in this episode:

  • How to identify the best publications to get featured in
  • How do you make sure your article topics match up with what your target publications are looking for
  • How to effectively research your articles
  • How to make sure your article aligns with your business AND the target publication
  • Insights into Sam’s entire publication process, including her insider tips on reaching out and pitching to some of the world’s biggest publications!
  • Behind the scenes of one of her proudest features in Glassdoor
  • How to maximise the number of articles you can publish for your business

Massive thanks to Sam for taking the time out her super busy ninja schedule to join us on the show!

For show notes and to get a free review of your website and digital marketing, complete with a tailored plan to increase your leads and sales online, head to https://exposureninja.com/episode126

Apr 23, 2019

In this week’s episode of the Exposure Ninja Digital Marketing Podcast, Tim is joined by Tyler Jack Harris, owner of two multi-million-dollar life insurance companies and the man behind the My Living Legacy vlog and the Sales Wolves podcast.

Tyler’s story is pretty amazing and his business growth and success is directly linked to personal branding and a process he calls “scale impact”.

According to Wikipedia, Personal Branding is “essentially the ongoing process of establishing a prescribed image or impression in the mind of others about an individual, group, or organisation”, but Tyler takes this one step further and looks at personal branding as a way to create a legacy — not only in terms of your business impact but in terms of having an impact on the world around you as well.

What can you expect to learn from this podcast episode?

If you’re thinking about pushing your own personal brand or someone in your business is thinking about doing it, there is SO much to take away from this episode!

From the practical content strategies and planning side of things to overcoming the fear of putting yourself out there and keeping that doubting inner voice in check, Tyler has so much knowledge to share on this subject, plus he’s just a genuinely nice guy with a lot to offer!

Here are some of the things we cover in this episode:

  • How Tyler has used his personal brand to build his company, and why it’s not just about chasing fame!
  • How to overcome limiting beliefs and muster the courage to put yourself out there (in spite of the haters!)
  • How to decide how much resource to put behind your personal brand
  • How to manage building your personal brand with other aspects of your business and personal life
  • Delusion vs Persistence: How to know if you need to change angle vs just keep pushing on
  • Spend: How to decide how much budget to put behind building your audience
  • Strategy: How much do you need to strategise and plan vs freewheel it? Do you need to have a very specific audience profile in mind or do you believe more in just being yourself and seeing what comes out?

Huge thanks to Tyler for joining us on the show.

For show notes and to get a free review of your website and digital marketing, complete with a tailored plan to increase your leads and sales online, head to https://exposureninja.com/episode125/

Apr 16, 2019

In this week’s episode of the Exposure Ninja Digital Marketing Podcast, Tim is delighted to be joined, once again, by Lozz Newton — a veteran and all-round legend of the Exposure Ninja podcast.

For those of you that don’t know, Lozz actually moved on from Exposure Ninja last year but he’s come back onto the show to share his insights from some testing he’s been doing at his new company around Facebook Ads tracking and how to improve the accuracy of your ads if you’re running lead generation campaigns.

This is a particularly useful episode for anyone who is having trouble tracking their sales through their Facebook ads.

What can you expect to learn from this podcast episode?

If you’re a service-based business like we are here at Exposure Ninja, it’s likely that a lot of your sales come after a consultation period of some kind.

This means that your clients aren’t necessarily converting directly through your website, but through a phone call, a person to person meeting, or an email exchange later on. Because of this, any Facebook ad campaigns you’re running will need to be focused on lead generation, which means that when it comes to the data, you can see which ads generate leads, but not which ones generate sales.

This is a MASSIVE problem for Facebook ads optimisation — if you don’t know which ads result in sales, it’s pretty difficult to improve your ad campaign over time.

While leads are great, we all know that not all leads are created equal, and not all leads turn into sales at the same rate; think low-quality leads from people with too much time on their hands vs high-quality leads from interested buyers (we know which we’d rather have!) The problem is, if my only option is to optimise for leads and nothing else, I’ll almost definitely end up with lots of the first type and very few, if any, of the second.

So, notepads at the ready, it’s time to learn a thing or two from the Facebook Ads master himself, Lozz Newton, about how to overcome this problem using various offline conversion tracking techniques.

PLUS, don’t miss the bonus Facebook News Roundup at the end of the episode, some interesting stuff on the way!

For show notes and to get a free review of your website and digital marketing, complete with a tailored plan to increase your leads and sales online, head to https://exposureninja.com/episode124

Apr 9, 2019

In this week’s episode of the Exposure Ninja Digital Marketing Podcast, Tim is joined by one of our awesome Dev Project Managers, Holly Cuthbert.

Holly is responsible for managing website project builds for our clients, working in tandem with our Web Development and Design teams to ensure every website we build is beautifully managed and delivered on time!

Holly came to Exposure Ninja from a fashion and branding background, which means she has some interesting insider knowledge of how businesses within very competitive markets, such as the fashion industry, can stand out and convince people to drop £300 on a plain t-shirt with a tiny designer brand logo on it!

What can you expect to learn from this podcast episode?

In this episode, Tim and Holly dive into the fashion industry’s branding approach and how this can be adapted to other highly competitive markets.

Here are some of the things we cover in this episode:

  • Your business’s personality is super important - don’t be afraid to have one!
  • Identifying your target audience: How can you start doing this? What does this allow you do to?
  • Your Business Vision & Mission Statement: Why they’re important and something you should be referring to CONSTANTLY
  • Brand Voice: How to ensure that you choose a voice which resonates with your ideal customer
  • Brand Story: You might not think the little things are interesting, but your customers will
  • Logo and Colour Scheme: How important are these REALLY?
  • Clarity and Consistency: How can businesses make sure that they always look and sound the same across everything that they do?
  • Price: How does price impact your brand?

For show notes, head to https://exposureninja.com/episode123 

While you’re there, don’t forget to get a free review of your website and digital marketing efforts. Each review comes complete with a tailored plan to increase your leads and sales online!

Apr 2, 2019

In this week’s episode of the Exposure Ninja Digital Marketing Podcast, Tim is joined by the CEO of Magic Monkey, Annie Brooking.

Annie is a bonafide product marketing guru with a wealth of experience in bringing high technology products to market, having worked with some absolute powerhouses in Silicon Valley. With over 20 years as a CEO in high technology companies, she’s an absolute knowledge bank of information about how to launch a product successfully in the marketplace!

What can you expect to learn from this podcast episode?

In this episode, Tim and Annie get right into the nitty-gritty of how to launch or relaunch a product or business using Annie’s awesome ‘60 Skills of a Great Product Manager’ resource.

Here are some of the things we cover in this episode:

  • Annie’s strategic approach to bringing a product to market
  • What comes first, the audience or the product?
  • How to work out who your perfect audience is, and how deep to go on profiling them
  • User Stories: What are they and why are they important?
  • What might be a typical user story?
  • Critical Success Factors: How do you identify them?
  • Iteration vs Disruption: Disruption is usually heralded as the goal but when is disruption not desirable?
  • Goal Setting: Setting goals for a product launch can be tough, how do you approach this?

For show notes, and to access the free download of Annie's '60 Skills of a Great Product Manager', head to https://exposureninja.com/episode122 

While you’re there, don’t forget to get a free review of your website and digital marketing efforts. Each review comes complete with a tailored plan to increase your leads and sales online!

Mar 26, 2019

In this week’s episode of the Exposure Ninja Digital Marketing Podcast, we’re delighted to welcome Pia Silva of Worst of All Design back to the show!

Pia joined us on the show back in 2017 on Episode 25 of the podcast, where she shared her expert knowledge of how small companies can compete (and win) against larger, more established players – all by harnessing the supreme power of branding.

This time around, we’re taking things one step further and discussing how to go about branding your business with your ideal customer in mind.

What can you expect to learn from this podcast episode?

This is a super interesting episode with Pia packed full of gems of knowledge about how to understand your target audience and their pain points in order to stand out and win new customers!

Here are some of the things we discuss:

  • How to brand your business to stand out in your niche
  • How to profile your target audience
  • What sort of characteristics need to make up an audience profile
  • How well do we really need to understand our target customer?
  • How to design your brand to resonate with your ideal customer

Huge thanks to Pia Silva for joining us again on the podcast! You can find Pia on Social Media @PiaLovesYourBiz and if you're on Facebook, make sure you join her group Badass Your Brand

You can also sign up for Pia's FREE TRAINING at HowToBuildABadassBrand.com

For show notes, head to https://exposureninja.com/episode121. While you’re there, don’t forget to get a free review of your website and digital marketing efforts. Each review comes complete with a tailored plan to increase your leads and sales online!

Mar 19, 2019

Welcome to another episode of the Exposure Ninja Digital Marketing Podcast, and boy do we have a treat for you today! In this week’s episode, Tim is joined by the direct-response copywriting hero, and living legend, that is John Carlton.

For those of you that don’t know who John Carlton is, he’s one of the A-List of direct-response copywriters who’s been around since the golden age of newspaper and magazine advertising. John is responsible for some of the most powerful full-page written ads of all time, including this 'Magic Move' golf ad and this 'Free Gun' ad.


What can you expect to learn from this podcast episode?

This episode is a real chance to learn from a true legend and take the principles of direct-response marketing, that was so well established and effective in direct mail and newspapers/magazines ads, and translate them into today's digital advertising world to benefit your own business!

Here are some of the things we cover in this episode:

  • John’s definition of good copy
  • What sort of difference can good copy make on a website?
  • Attention: How can you keep people’s attention on a page long enough for them to be influenced by your message? PLUS: Who is a more formidable enemy - the magazine page turn or the back button?
  • John’s website copy sins that lead visitors NOT to convert
  • Objection Handling: How to identify the main buyer objections when you’re writing your website copy
  • Personality vs Sales: Getting the balance right in your copy
  • Writing Copy for Video: John’s top examples and what he thinks makes a compelling video script
  • Long Form Video (i.e. webinar) vs Short Form Video (i.e. Facebook ad)
  • Email: How to make sure your emails get read and discussions on the optimal email length
  • John’s tips for becoming a better writer

BONUS CONTENT: Make sure you watch the video version of this episode as we show you some of John’s most awesome ads ON SCREEN while we’re talking.

 

For show notes, head to https://exposureninja.com/episode120

While you’re there, don’t forget to get a free review of your website and digital marketing efforts. Each review comes complete with a tailored plan to increase your leads and sales online!

Mar 12, 2019

In this episode of the Exposure Ninja Digital Marketing Podcast, Tim is joined by the in-house Pay Per Click (PPC) Ninja Dream Team, Lizzie Cross (Head of PPC) and Lenka Stefanakova (PPC Team Leader).

If you’re currently running PPC ads or are in the process of setting up your campaigns then this episode is a MUST listen to make sure your ads are super-slick and ninja optimised to ensure the very best results for your business!

What can you expect to learn from this podcast episode?

Tim, Lizzie and Lenka take a deep dive into what makes an effective PPC campaign. As two ninjas that spend their entire work lives setting up, optimising and running ridiculously awesome PPC campaigns for our clients, there isn't much that these two haven't seen or dealt with before in the work of PPC!

Here are some of the things Tim asks the ladies during this episode:

  • What are the common mistakes people are making with their PPC campaigns? (and how to avoid/fix these mistakes in your own campaigns)
  • Where is the ‘low hanging fruit’ in PPC? i.e. the areas where YOU can improve YOUR campaigns quickly and easily with super-fast results!
  • How to improve the performance of PPC campaigns over time — monitoring, tweaking and amending campaigns
  • How to effectively split-test your Google ads
  • Other hints and tips for successful PPC campaign optimisation

For show notes, head to https://exposureninja.com/episode119 

While you’re there, don’t forget to get a free review of your website and digital marketing efforts. Each review comes complete with a tailored plan to increase your leads and sales online!

Mar 5, 2019

In today’s episode of the Exposure Ninja Digital Marketing Podcast, Tim is joined by Kelvin Newman, the Founder of BrightonSEO and Rough Agenda.

BrightonSEO started out as a few people meeting at an upstairs room in a pub and is now the UK’s top SEO conference, running twice a year at the biggest venue in Brighton!

As the founder and lead organiser of such a massive SEO event, Kelvin is blessed with a super unique perspective of SEO; he gets an inside look across the entire industry, with first-hand insights into current trends, what's coming up, and what’s fallen off the radar completely.


What can you expect to learn from this podcast episode?

As Kelvin is so ingrained in the SEO world, we wanted to bring him onto the podcast to find out where he sees the future of SEO going, and get his thoughts on what’s happening currently in such a diverse and fast-paced industry!

Here are some of the things we discuss:

- Getting the basics in place before you disappear down the rabbit hole of ‘new stuff’

- The fundamentals of SEO for small business owners and marketing managers

- The little things that you can do to generate big results in SEO

- How to best leverage your time when working on your SEO campaign

- David vs Goliath: How smaller companies can take on the big boys in their industry

- Kelvin’s top examples of companies successfully punching above their weight

- Link Building: are links a perfect way of measuring authority or is it one of those things that WILL change?


For show notes, head to https://exposureninja.com/episode118. While you’re there, don’t forget to get a free review of your website and digital marketing efforts. Each review comes complete with a tailored plan to increase your leads and sales online!

Feb 21, 2019

In today’s episode of the Exposure Ninja Digital Marketing Podcast, we’re joined by the Co-Founder of Time Doctor and Staff.com, Liam Martin.

Time Doctor is a SaaS time tracking and productivity tool that allows customers “to build distributed teams that can work wherever and whenever they want, so the business can focus on allocating their office-running costs elsewhere.

 

As another company with a fully remote workforce, we love the whole ethos and culture that Time Doctor has built, and their philosophy that people should be able to work whenever and wherever they want of is one that resonates really loudly with us at Exposure Ninja!


What can you expect to learn from this podcast episode?

Liam is an SEO beast and in this episode, we dive into the SEO strategies he has used for both Time Doctor and Staff.com. Here are some of the topics that we discuss:
- How to position your business within a competitive niche

- Successful marketing strategies for the best business growth

- Onsite vs Offsite Content: Which is better for building brand visibility?

- How having a sales approach to link building can help drive your SEO campaign forward

- Using keywords to define blog topics and drive qualified traffic

- How they got ranked no. 1 for the highly competitive search term ‘Virtual Assistant’ when they don’t even provide this as a service! (HINT: It’s all about E-A-T)

- How to target customers at different stages in the sales funnel

- How to use retargeting ads to complement your content marketing strategy

- Why a long-term, indirect marketing strategy is better than a short-term, direct marketing strategy if you’re a service-based business

For show notes, head to https://exposureninja.com/episode117. While you’re there, don’t forget to get a free review of your website and digital marketing efforts. Each review comes complete with a tailored plan to increase your leads and sales online!

Feb 20, 2019

In today’s podcast, we’re thrilled to speak to the legendary Dixon Jones about his experience of building an industry-standard SaaS business. Dixon is an SEO superstar who’s most famous for bringing Majestic SEO “from bedroom to boardroom”. Dixon is also credited with starting the UK’s first search consultancy in 1999.

As SEO geeks, we’re super excited to be able to talk to someone who was behind the scenes at Majestic — the planet’s largest link index database. Our SEO Team uses Majestic on a daily basis and it’s not an understatement to describe the software as industry-standard. In fact, I’d be quite concerned if an SEO agency wasn’t using Majestic! Dixon stepped back from Majestic in November 2018.

What can you expect to learn from this podcast? Dixon talks us through how he used brand ambassadors to develop a global approach to Majestic’s marketing. Given that Majestic is a global link index database, Dixon recognised early that the software would be valuable to clients in countries around the world. Here are some of the topics that we discuss:

  • Dixon’s involvement in bringing Majestic from bedroom to boardroom
  • How brand ambassadors can benefit your business
  • How to position your business for global success
  • How to incentive brand ambassadors
  • How to nurture relationships with key figures in the industry
  • How to select which conferences and speaking gigs to take
  • The importance of controlling your own data sources
  • The time Majestic printed a 3D visualisation of the internet in space???

For show notes, head to https://exposureninja.com/episode116. While you’re there, don’t forget to get a free review of your website and digital marketing efforts. Each review comes complete with a tailored plan to increase your leads and sales online!

Jan 15, 2019

Here at the Exposure Ninja Digital Marketing Podcast, we’re all about helping you generate more leads and sales for your website. But first, let’s go back a few steps and discuss how you can build a profitable website on time and on budget. Does your website look outdated? Is it mobile-friendly? And just what is mobile-first design, anyway?

If you’ve ever had a website built, you’ll know that the process can be painful, expensive and disappointing. But it needn’t be that way. With the right preparation, planning and a clear idea of your outcome, the website you have built can be a platform for your business’s growth for many years to come.

In today’s episode, Tim talks to our very own Head of Website Development, Brittany Stackhouse. Britt’s team of Web Designers, Developers and Project Managers is responsible for designing and building Exposure Ninja’s hundreds of bespoke and high-converting websites for our clients. They deliver high-quality websites and lead generation template websites for businesses of all sizes and budgets, so, naturally, Britt has a thing or two to say on how to make this happen in the most cost and time-effective way possible!

Listen as she runs through the entire website building process. Learn about each crucial piece of the puzzle and find out what really goes on behind the scenes during a typical website build:

  • The website design exercise that prevents your new website from under-performing
  • The secret to never going over-budget
  • The time-saving and stress-eliminating tools to use to make giving feedback on your new website design as easy as a couple of clicks
  • The questions your website design company SHOULD be asking before they lift a finger
  • How to avoid your new website being a total dud.


For show notes, head to https://exposureninja.com/episode115. While you’re there, don’t forget to get a free review of your website and digital marketing efforts. Each review comes complete with a tailored plan to increase your leads and sales online.

Dec 18, 2018

Welcome to another episode of the Exposure Ninja Digital Marketing Podcast! Today, we go behind the scenes of one of UK’s best content marketing campaigns of 2018 and, incidentally, one Exposure Ninja is proud to be behind. This campaign was shortlisted for two UK Search Awards in the “Best Use of Search – Finance” and “Best Use of Search – B2C” categories.

With us today on the podcast is Exposure Ninja’s very own Content Marketing Team Leader Helen Anglin. Helen has been working on this campaign for over a year and is here to unveil some of the strategies she used to completely transform this business’ visibility — turning it into one of the top lead generators in the highly competitive industry of Payment Protection Insurance (PPI).

One common question from prospective clients is ‘how can you write about my industry, when you don’t work in it?’ The secret is nothing sexier than hard graft and a lot of research! In this episode, you’ll hear how Helen has become nothing short of an expert on the topic of PPI - not by working in the industry, but by working on this campaign!

We’re super proud of her knowledge and the team’s hard work on this extremely successful campaign.

Grab a cuppa and enjoy the show!


For show notes, head to https://exposureninja.com/episode114. While you’re there, don’t forget to get a free review of your website and digital marketing efforts. Each review comes complete with a tailored plan to increase your leads and sales online.

Nov 19, 2018

Google’s recent changes around the Medic and Birthday updates are all focused on E-A-T, which stands for Expertise, Authority and Trust. In short, E-A-T are guidelines that help measure and assess businesses’ legitimacy in their field, and grant them visibility accordingly. E-A-T is a total shift in how Google recognises and rewards websites’ authority, so it’s really important when working on your website’s SEO that you understand exactly what E-A-T means for you.

On this week’s episode of the Exposure Ninja Digital Marketing Podcast, Tim chats with Dale Davies, Exposure Ninja’s very own Digital Strategy Manager. Dale’s got all the E-A-T on E-A-T, and we want to make sure you do, too!

We know that Google’s Search Quality Guidelines and understanding the algorithm as a whole are daunting tasks. But optimising your website for them need not be, and there are actions you can take right now to make sure you stay on top of your game and remain an authority figure in your field in the eye of Google. On the other hand, a lack of E-A-T could mean a drastic decline in trust, resulting in huge traffic and revenue drops. Don’t let this happen!

For the full E-A-T checklist to apply to your own website, tune in now and don’t forget to read Dale’s comprehensive guide, What is E-A-T?

You can always contact us via Facebook or Twitter @ExposureNinja and if you enjoy the show, don’t forget to leave us a review on iTunes, Stitcher, Spotify or wherever you get your podcasts from!

For show notes, head to https://exposureninja.com/episode113. While you’re there, don’t forget to get a free review of your website and digital marketing efforts. Each review comes complete with a tailored plan to increase your leads and sales online.

Jul 11, 2018

In this week’s ‘behind the scenes’ episode of the Exposure Ninja Digital Marketing Podcast, Tim is once again joined by Lozz Newton, Facebook Ad wizard and podcast fan favourite!

This week, Lozz chats to Tim about two Facebook Ads client campaigns that he ran. The first is a board game company that was running a Kickstarter for a new game they were launching -- with a target of £100,000 to raise, Lozz enabled them to completely smash that target with the help of an awesomely executed Facebook Ad campaign, helping them raise just under £1.5M!!

The second campaign we cover in this episode couldn't be more different. This client was a Dental Law firm, which, as you can imagine is a pretty difficult field to generate exciting content for. When these guys started their Facebook Ads, their cost per acquisition (CPA) was around £300 which we managed to reduce to just £10, a reduction of 70%! Lozz walks us through what he did to achieve this reduction so you can replicate it for your own ad campaigns.

For show notes and to get a free review of your website and digital marketing, complete with a tailored plan to increase your leads and sales online, head to https://exposureninja.com/episode112

Jun 26, 2018

In this week’s exclusive ‘behind the scenes’ episode of the Exposure Ninja Digital Marketing Podcast, Tim is joined by the head of Project Management, Nic Tuxford. Nic heads up our team of awesome project managers, who are the beating heart of all of our client campaigns.

This week, Nic takes us behind the scenes of an incredible eCommerce client campaign -- we’ve been working with these guys for around 3 years and since they joined us we’ve seen them go from making $600 to over $1.3M per month in online sales!

Our ninjas have helped this client achieve incredible growth over the last 3 years through SEO and Content Marketing, but Nic is here to talk about a new arm of the campaign that has contributed to an outstanding surge in growth for this client over the last 9 months -- Predictive Keyword Marketing.

This is a super interesting strategy that came about through Nic’s experience working on marketing bricks and mortar stores. Fair warning, things get a little technical in places but we know you’re all switched on and will be able to keep up and grab those takeaways for your own marketing campaigns!

As always, let us know what you think, you can contact us via Facebook or Twitter @ExposureNinja and if you enjoy the show, don’t forget to leave us a review on iTunes, Stitcher, Spotify or wherever you get your podcasts from.

For show notes and to get a free review of your website and digital marketing, complete with a tailored plan to increase your leads and sales online, head to https://exposureninja.com/episode111

Jun 21, 2018

We've had a lot of feedback from you guys that you really enjoy the podcast episodes where Tim talks to the ninjas who work here at Exposure Ninja, so in this week’s episode of the Exposure Ninja Digital Marketing Podcast, Tim is very happy to welcome our very own Lozz Newton back to the podcast airwaves!

For the next few weeks, we'll be taking you behind the scenes of some of our most successful client campaigns with the ninjas involved, sharing exactly how we achieved these remarkable results and showing you how you can do the same for your business!

In this episode, Lozz lifts the curtain on a recent bestselling book launch Facebook Ad campaign that we ran for the award-winning blogger behind Honest Mum, Vicki Psarias.

Lozz explains the strategy we used for this book launch campaign, going into detail about targeting, the use of testimonials and celebrity endorsements, setting up, testing and tracking the ads, and how to go about leveraging the most successful ad sets to maximise visibility and qualified clicks. He also explores some of the challenges of driving traffic, and tracking that traffic, when your product isn't on your own website -- in this instance, we were driving customers to Amazon which means we couldn't add the Facebook Pixel.

We hope you enjoy this episode and don't forget to let us know what you think by leaving us a review on iTunes, Stitcher, Spotify or wherever you get your podcasts from!

Jun 12, 2018

In this week’s episode of the Exposure Ninja Digital Marketing Podcast, Tim is joined by Aaron Krause, the marketing behemoth behind Scrub Daddy — America's favourite sponge and Shark Tank's most successful product ever!

Aaron has built the Scrub Daddy brand into something quite extraordinary — 40% market recognition in the US and he recently sold over half a million sponges in Germany, in a single month!

In this episode, Aaron takes us behind the scenes of Scrub Daddy's spectacular growth using, arguably, one of the most difficult marketing channels there is, live TV.

This is a super interesting episode, covering every aspect of Scrub Daddy's marketing including social media, video advertising, and their overall approach to brand building — tonnes of takeaways in this episode, so pull up a chair and enjoy!

Jun 5, 2018

In this week’s episode of the Exposure Ninja Digital Marketing Podcast, Tim is joined by Greg Gifford — one of the world’s foremost experts on local SEO, VP of search at DealerOn and the official SEO Guru for SEMRush Academy.

This week, Tim dives into the fascinating world of local SEO with Greg, who shares his expertise on how to increase your visibility in local map listings, how to increase your visibility in local organic listings, as well as some of his top tips on review collection, how to get local links and citations, and what to do with your Google My Business page to increase its chances of ranking!

Greg is a super enthusiastic SEO expert with LOADS of actionable advice to share (way more than we could fit into a 35-minute podcast episode), so make sure you get out there and connect with Greg, you can find all his relevant pages and social media links in the show notes.

For show notes and to get a free review of your website and digital marketing, complete with a tailored plan to increase your leads and sales online, head to https://exposureninja.com/episode108

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