This week on the Exposure Ninja Digital Marketing Podcast, our very own Lozz Newton is back by popular demand to discuss the biggest updates to the Facebook ads platform that you need to be aware of as marketers. Beware that it’s not all sunshine and roses, but let’s start with the good news!
If you’ve used Google Analytics, you’ll be familiar with the kind of information that you can get from it. Well, guess what? You can now access similar information on Facebook Analytics. Not only that, but there are few extra features that you will not find in Google Analytics. Notably, Facebook’s system will incorporate data from across your website if you have your Facebook Pixel installed. You’ll be able to follow the user’s journey from the Facebook page to your website, and how specifically they have interacted with your brand. This is huge if your primary focus is Facebook ads and not Google ads. It could mean less tracking codes to worry about, fewer programs and stats to have to check, and a more integrated overview of your pipeline for Facebook ads.
One thing we’ve been excited about and have been experimenting with are chatbots. Chatbots are a serious new way to guide the conversation and can be used to personalise the experience for each user.
Some of the things you can do include asking customers questions in order to guide them to the right products or services, and setting up broadcast options if somebody is already engaged with you the same way as email marketing. Chatbots are also great news to save a lot of time answering the same questions over and over and, as a nice added bonus, you can now get a 100% response rate on your Facebook page!
The Bad News
Facebook has been trying out some tests to the news feeds in a few countries, in which any organic, non-promoted content would not show on the main news feed unless the business page pays for it. Currently, Facebook says they have no plans to roll out the test globally. However, this wouldn’t be the first time that they have introduced something like this. They have also reduced the visibility of business page content several times in the past. So, if this does get rolled out, then it could be very bad news for small businesses that rely on this kind of visibility for traffic.
For show notes and to get a free review of your website and digital marketing, complete with a tailored plan to increase your leads and sales online, head to https://exposureninja.com/episode82
Becoming a published author on big sites such as Forbes, Inc and Business Insider is a sure way to create credibility for your personal brand and make yourself into a thought leader in your industry. As this week’s guest puts it, “the root of ‘authority’ is author and nothing will do more for your business”. If you wonder how one can go about making their way to these top publications, then this podcast is for you.
In this episode of the Exposure Ninja Digital Marketing Podcast, Head Ninja Tim chats with Kevin Kruse, Founder and CEO of LeadX, an online learning platform that provides free leadership training. Kevin is a NY Times bestselling author and keynote speaker and has written hundreds of articles and nine books in the past 15 years. Today, he shares with us his magic formula to becoming an author and building brand authority.
It’s important to understand that being published on Forbes or Inc is not for backlinks - in fact, it’s not possible to get links in some bigger publications. What it will give you, however, is incredible brand awareness and credibility, and ultimately generate leads such as speaking gigs.
The formula is pretty simple: start small to earn your chops on your own website, then slowly make your way to publications such as Medium and Huffington Post. From there, move on to the bigger publications, paying close attention to what the most-read articles are on each site, and surfing on that same wave to optimise visibility.
For show notes and to get a free review of your website and digital marketing, complete with a tailored plan to increase your leads and sales online, head to https://exposureninja.com/episode81
Studies show that 79% of consumers trust online reviews as much as a personal recommendation from a friend or family member. That’s almost 8 out of 10 people! Needless to say, online reviews are powerful persuaders working in your favour when you position yourself online.
In this episode of the Exposure Ninja Digital Marketing Podcast, Head Ninja Tim meets Doren Aldana, founder of several highly acclaimed training programs, such as the Mortgage Superstar Coaching Program, Autopilot Referral Systems, Meetings with Mortgage Masters, and the FastTrak Coaching Program, so you too can learn how to build your business at the speed of trust.
If you want to inject persuasive power into your marketing, you should reinforce everything you are doing with the power of reviews. But where do you drive people to leave reviews? How can you make sure you’re maximising positive reviews? And how do you use those reviews as marketing tools?
Keep listening for Doren’s top tips and don’t forget to download his free guide to learn the insider secrets for turning clients into raving fans!
For show notes and to get a free review of your website and digital marketing, complete with a tailored plan to increase your leads and sales online, head to https://exposureninja.com/episode80
Email marketing is so much more than having a “sign up for the newsletter” opt-in at the bottom of your website. It is a powerful tool to optimise deliverability and subscriber engagement, as well as a serious revenue-driver. In this episode, Head Ninja Tim meets Email Marketing platform AWeber’s CMO Erik Harbison to discuss the most effective ways to use email marketing, whether it’s automation or segmentation of customers to guide them into your sales funnel effectively.
One of Erik’s top tips is to use email to build a valuable relationship from day one with your non-customers. Successful businesses are embracing emails as the hub of their customer relationship strategy by constantly thinking of ways to provide value. This includes using the email database as a way to collect and drive prospects or customers and segmenting and leveraging their database, rather than broadly reaching out to the clients.
Being relevant, consistent and making sure the customer has a meaningful experience is key to a successful email marketing strategy. Pick up some tips from Harbison on how his company has utilised this to great effect, and you’ll be much closer to turning your email marketing efforts into a well-oiled, profitable machine.
Make sure to follow Erik on Twitter. Oh, and check out these handy offerings from AWeber:
AWeber's Free 6-day email course & 45+ content templates
For any marketer that is 'stuck' figuring out what to write in their emails
AWeber's Email Deliverability Checklist
For any marketer looking to understand how to get their emails into inboxes
AWeber's List Growth Blueprint Course
An accelerated video course that provides direction on how to launch a targeted lead magnet
For show notes and to get a free review of your website and digital marketing, complete with a tailored plan to increase your leads and sales online, head to https://exposureninja.com/episode79
Loyalty programs are an important part of managing the relationship between your marketing and your customers in several industries. They provide customers with incentives such as points or rewards, playing a huge role in customer retention and the value you can offer to consumers.
In this episode, Head Ninja Tim interviews Edward Nevraumont, Chief Marketing & Revenue Officer at General Assembly. Hear how Edward, after creating Expedia Rewards, the Expedia VIP program, led the five-year turnaround of A Place For Mom, the leading senior housing referral service. Learn from high-profile, extremely successful case studies on how loyalty programs should be created, tailored and incentivised to delight your customers and become a serious profit driver for your business.
For show notes and to get a free review of your website and digital marketing, complete with a tailored plan to increase your leads and sales online, head to https://exposureninja.com/episode78