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Now displaying: June, 2019

Welcome to the Exposure Ninja Digital Marketing podcast, here to help you grow your business through better visibility, higher conversions and Ninja marketing strategies.

Jun 26, 2019

In this week’s episode of the Exposure Ninja Digital Marketing Podcast, Tim is flying solo in order to show you an awesome new 3-step sales funnel we've been working on that's proving to be CRAZY successful—and the best part is, it's probably the simplest digital marketing funnel you can implement!

To get the most out of this episode, we highly recommend that you watch the video version over on YouTube as Tim uses his favourite magic whiteboard to breakdown some of the key details of this killer marketing funnel.

What can you expect to learn from this podcast episode?

Whilst this sales funnel has been designed for the dental industry, it doesn't actually matter what market or niche you want to implement this type of funnel in as it's based on really simple, fundamental principles.

Here's a short rundown of the episode:

  • Explanation of the funnel
  • Context: How and why we made the decisions we did to make the funnel work
  • Breakdown: Key principles you need to successfully apply this sales funnel to your business

 

For show notes and to get a free review of your website and digital marketing, complete with a tailored plan to increase your leads and sales online, head to https://exposureninja.com/episode131

Jun 18, 2019

In this week’s episode of the Exposure Ninja Digital Marketing Podcast, Tim is joined by entrepreneur and blogging BEAST, Yaro Starak.

Yaro has come onto the show to talk to about blogging, but the curveball is he's not talking about business blogging... Yaro has used his personal blog to turn himself into an online influencer with a huge audience and then leveraged this popularity to sell his own digital products and services.

It's a different but super interesting approach to how most people view blogging as a digital marketing strategy for their business.

What can you expect to learn from this podcast episode?

There's lots to take away from this episode, especially if you're interested in putting yourself or someone else in your business forward to become a potential influencer in your field.

Here are some of the things we cover:

  • Who Yaro Starak is and how he makes money
  • How to use a personal blog to build an organic, loyal audience for your business
  • Why personality and storytelling is so important for building relationships with your audience/customers
  • How to decide what to write about—getting the balance right between personal storytelling and keyword targeted phrases
  • How to overcome personal barriers to sharing your story online i.e. my life/work/story isn't interesting
  • Success vs Failure: Should people share the bad stuff too?
  • Yaro's blogging strategy:
    - How often to post
    - How long each blog post should be
    - How to promote your blog posts
    - Social Media promotion strategy
    - What about keywords?
    - How to come up with new things to write about

Big thanks to Yaro for joining us on the show. You can find him at https://yaro.blog/ and be sure to check out https://inboxdone.com/ if you're looking for some help manage your emails.

For show notes and to get a free review of your website and digital marketing, complete with a tailored plan to increase your leads and sales online, head to https://exposureninja.com/episode130

Jun 11, 2019

In this week’s episode of the Exposure Ninja Digital Marketing Podcast, Tim is joined by the former SEO Manager of Airbnb and PayPal, Tommy Griffith.

Tommy has some amazing stories about his time at Airbnb and PayPal including his own experience of the eternal conflict between SEO and User Experience (UX).

What can you expect to learn from this podcast episode?

Here’s a brief outline of some of the questions we ask Tommy and the topics covered in this episode:

  • Just how cool was it working on SEO campaigns for monster companies like Airbnb and PayPal?
  • What did a typical day look like?
  • What do their internal SEO and Content Team structures look like, and how important is SEO in their digital marketing campaigns?
  • What KPIs were you working towards? Was it the standard organic conversions, traffic and ranking that most of us will be familiar with or, with so many variables like huge branded traffic and mammoth organic link acquisition, was it something entirely different?
  • Do you have any examples of specific tests you ran at Airbnb and/or PayPal?
  • How was it working with the other teams on the sites, and how did you ensure that the SEO considerations were prioritised?
  • Traffic: Lots of businesses are working on the Inbound model, i.e. casting a wide net with informational content to drive traffic for lower commercial keywords in order to build relationships with potential customers. What’s your take on this approach, and was it a consideration at these sites or where they just focussed on commercial traffic?

As ever, huge thanks go to Tommy for joining us on the show and sharing his stories!

For show notes and to get a free review of your website and digital marketing, complete with a tailored plan to increase your leads and sales online, head to https://exposureninja.com/episode129

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