In this week’s exclusive ‘behind the scenes’ episode of the Exposure Ninja Digital Marketing Podcast, Tim is joined by the head of Project Management, Nic Tuxford. Nic heads up our team of awesome project managers, who are the beating heart of all of our client campaigns.
This week, Nic takes us behind the scenes of an incredible eCommerce client campaign -- we’ve been working with these guys for around 3 years and since they joined us we’ve seen them go from making $600 to over $1.3M per month in online sales!
Our ninjas have helped this client achieve incredible growth over the last 3 years through SEO and Content Marketing, but Nic is here to talk about a new arm of the campaign that has contributed to an outstanding surge in growth for this client over the last 9 months -- Predictive Keyword Marketing.
This is a super interesting strategy that came about through Nic’s experience working on marketing bricks and mortar stores. Fair warning, things get a little technical in places but we know you’re all switched on and will be able to keep up and grab those takeaways for your own marketing campaigns!
As always, let us know what you think, you can contact us via Facebook or Twitter @ExposureNinja and if you enjoy the show, don’t forget to leave us a review on iTunes, Stitcher, Spotify or wherever you get your podcasts from.
For show notes and to get a free review of your website and digital marketing, complete with a tailored plan to increase your leads and sales online, head to https://exposureninja.com/episode111
We've had a lot of feedback from you guys that you really enjoy the podcast episodes where Tim talks to the ninjas who work here at Exposure Ninja, so in this week’s episode of the Exposure Ninja Digital Marketing Podcast, Tim is very happy to welcome our very own Lozz Newton back to the podcast airwaves!
For the next few weeks, we'll be taking you behind the scenes of some of our most successful client campaigns with the ninjas involved, sharing exactly how we achieved these remarkable results and showing you how you can do the same for your business!
In this episode, Lozz lifts the curtain on a recent bestselling book launch Facebook Ad campaign that we ran for the award-winning blogger behind Honest Mum, Vicki Psarias.
Lozz explains the strategy we used for this book launch campaign, going into detail about targeting, the use of testimonials and celebrity endorsements, setting up, testing and tracking the ads, and how to go about leveraging the most successful ad sets to maximise visibility and qualified clicks. He also explores some of the challenges of driving traffic, and tracking that traffic, when your product isn't on your own website -- in this instance, we were driving customers to Amazon which means we couldn't add the Facebook Pixel.
In this week’s episode of the Exposure Ninja Digital Marketing Podcast, Tim is joined by Aaron Krause, the marketing behemoth behind Scrub Daddy — America's favourite sponge and Shark Tank's most successful product ever!
Aaron has built the Scrub Daddy brand into something quite extraordinary — 40% market recognition in the US and he recently sold over half a million sponges in Germany, in a single month!
In this episode, Aaron takes us behind the scenes of Scrub Daddy's spectacular growth using, arguably, one of the most difficult marketing channels there is, live TV.
This is a super interesting episode, covering every aspect of Scrub Daddy's marketing including social media, video advertising, and their overall approach to brand building — tonnes of takeaways in this episode, so pull up a chair and enjoy!
In this week’s episode of the Exposure Ninja Digital Marketing Podcast, Tim is joined by Greg Gifford — one of the world’s foremost experts on local SEO, VP of search at DealerOn and the official SEO Guru for SEMRush Academy.
This week, Tim dives into the fascinating world of local SEO with Greg, who shares his expertise on how to increase your visibility in local map listings, how to increase your visibility in local organic listings, as well as some of his top tips on review collection, how to get local links and citations, and what to do with your Google My Business page to increase its chances of ranking!
Greg is a super enthusiastic SEO expert with LOADS of actionable advice to share (way more than we could fit into a 35-minute podcast episode), so make sure you get out there and connect with Greg, you can find all his relevant pages and social media links in the show notes.
For show notes and to get a free review of your website and digital marketing, complete with a tailored plan to increase your leads and sales online, head to https://exposureninja.com/episode108