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Now displaying: 2019

Welcome to the Exposure Ninja Digital Marketing podcast, here to help you grow your business through better visibility, higher conversions and Ninja marketing strategies.

Nov 13, 2019

In this week’s episode of the Exposure Ninja Digital Marketing Podcast Tim talks to you about you and how your mindset can affect your digital marketing. Mindset governs what we do - it governs our actions so having our head in the right place is crucial for setting up a business and our digital marketing. 

We are going back to basics and talk about the fundamentals of why you want to create a business in the first place. Does your business fulfil a need? Or is it designed around you and what you want?  

Many business owners would be happier to sit back and have money in the bank rather than invest that money in growth. At the same time, these business owners would like to see dramatic results with little investment but with little investment comes mediocracy. If you want growth sometimes you will have to take risks. 

Your mindset can dramatically alter the course of your business so listen as Tim takes you through four reasons why your digital marketing is being held back by things nothing to do with your digital marketing: 

- 2:22 - 1. Designed their business or product around them. Our business is set up primarily to serve us (The owner). 

- 9:20 - 2. Fear of failure. We’d rather keep money in the bank than investing in our growth because we’re scared it won’t work.  

- 17:38 - Obsession with irrelevant things:

  1. Terminology 
  2. Competitors
  3. Technology
  4. Logo colours

- 20:40 - Belief in miracles

For show notes and to get a free review of your website and digital marketing, complete with a tailored plan to increase your leads and sales online, head to https://exposureninja.com/episode#143

Nov 6, 2019

This week Tim is joined by Nick James, from Seriously Fun Business. Nick is an events organiser come sales specialist and has married the two by putting on some incredibly influential events for businesses owners who want to grow their companies. 

Nick can sell over 200,000 seminar tickets per year with the use of his digital marketing techniques. He focuses on three main areas when it comes to digital marketing: 

 

  1. Building a personal database i.e. a list of people interested in events, attended webinars, taken lead magnets etc.. 
  2. Paid Facebook advertisements
  3. Use of multiple social media platforms: Twitter, Facebook, LinkedIn and Instagram

 

So listen up as Nick tells you how he leverages these three areas to convert a massive amount of ticket sales. 

 

To find out more about Expert Empires (and also see Nick’s fantastic emails) go to https://exposure.ninja/ee

Oct 16, 2019

In this week’s episode of the Exposure Ninja Digital Marketing Podcast, Tim is joined by our very own Head Of SEO Andy Tuxford. Together they delve into the psyche of Google to understand how the search engine thinks when it comes to what websites they give authority in their search results.

 

Andy has been up all night in preparation for this podcast looking at a wealth of Google research papers, intending to give you a better understanding of how Google checks facts. How Google understands what’s true and not true is important for your website’s rankings.

 

Our latest episode is a must-listen for any SEO lovers out there or for anyone who likes to talk SEO technicalities. Learn some tips from a tried-and-tested industry expert with the Exposure Ninja Digital Marketing Podcast.

 

Disclaimer: The data we discuss in this podcast is from a Google research paper published by Google NYC. Google has not said anywhere that this is how they check facts in their algorithm. 

 

In this episode, you will learn if algorithm changes will affect your business and about each step in Google's fact-checking process: 

  1. Generation - Collecting evidence
  2. Relevance - Comparing the evidence based on key features
  3. Stance - Decision about accuracy and ranking
Sep 26, 2019

In this week’s episode of the Exposure Ninja Digital Marketing Podcast, Tim discusses lessons learned from Exposure Ninja’s recent Digital Mastermind session. Bringing together business owners and elite digital marketers, these Mastermind gatherings are designed to breakdown common problems like traffic acquisition and lead generation, and find powerful solutions to turbo-charge results. 

To help your business get the most out of its website, episode 140 tackles some crucial talking points from the most recent Mastermind, and looks at how you can replicate the success of others. This one is all about taking advantage of the low-hanging fruit potentially available to your website; opportunities that can drive up quality conversions and see your profits rise with just a few simple changes. 

What You’ll Learn About Increasing Conversions in This Week’s Episode:

  • How to build credibility and trust on your website to encourage interest 
  • The benefits of crafting a buyer narrative that sells, and how to do it
  • The true power of social proof when it comes to selling
  • How to enhance credibility without any prior experience/testimonials/credentials
  • Tips for getting customers interested in your product
  • How to build a lead generation tool that works for your brand
  • The golden rules of developing a compelling call to action.

For show notes and to get a free review of your website and digital marketing, complete with a tailored plan to increase your leads and sales online, head to https://exposureninja.com/podcast/episode140

Sep 18, 2019

In this week’s episode of the Exposure Ninja Digital Marketing Podcast, Tim is joined by our resident sales powerhouse, Wayne Dharana, on location in Luton (I know, fancy!)

In this podcast, Tim and Wayne show you how to take your business from 0 to 20K of sales — as such, this episode is ideal for absolute beginners who’re starting from scratch with their businesses.

For many businesses or solopreneurs, getting to that first 20K of sales is often the most challenging period of their business life because until you have sales coming in you don’t have the marketing budget to spend on actually doing marketing (which is super important), which means you don’t get sales — it’s a tricky loop to be stuck in or as Tim likes to call it, the DEATH LOOP OF HATE… 🤨

The goal of this episode is to guide you to a place where you’re able to generate some sales and you’ve got that feedback loop working for you instead of against you!

You'll definitely need your notebooks for this one — buckle up folks ‘cus this episode is killer!!

For show notes and to get a free review of your website and digital marketing, complete with a tailored plan to increase your leads and sales online, head to https://exposureninja.com/episode139

Sep 11, 2019

In this week’s episode of the Exposure Ninja Digital Marketing Podcast, Tim is joined by Seth Kravitz from Phlearn - an online course platform for photographers and creatives who want to learn how to use Photoshop and Adobe Lightroom.

Phlearn operates in an incredibly competitive space but Seth and his team have managed to build Phlearn into the no.1 platform for learning Photoshop online with the help of their super savvy Facebook Ad campaigns.

Today, Seth walks us through how he and his team have built Phlearn, specifically focussing on their approach to Facebook Ads and sharing one ridiculous accidental test that they ran with no targetting at all with surprising results!

This episode is a must-listen for any businesses out there considering a Facebook advertising strategy. Learn some tips from a tried-and-test industry expert with the Exposure Ninja Digital Marketing Podcast.

In This Week’s Podcast About Facebook Ads, You’ll Learn:

  • How to stand out from the crowd in a highly competitive space – hint: it involves being consistent and more entertaining than your competitors 
  • How to combine content marketing, organic and paid advertising to get new customers
  • Facebook Ads & Content Marketing: how to combine the two for insane ROI and growth
  • Different types of ads: the importance of building up an in-house resource bank
  • The importance of brand consistency when creating ads
  • The importance of choosing the right type of content for your ads, e.g. images vs video
  • The importance of targeting: get to know your customers (demographics but also what type of content they like) and target lookalike audiences with the same type of content
  • How to create a successful Facebook Ads funnel
  • Landing pages vs content: where to drive customers for more conversions
  • How to utilise your best content to generate traffic with commercial intent
  • Reducing bounce rate: how to keep people on your site longer than they need to be

For show notes and to get a free review of your website and digital marketing, complete with a tailored plan to increase your leads and sales online, head to https://exposureninja.com/episode138

Sep 4, 2019

In this week’s episode of the Exposure Ninja Digital Marketing Podcast, Tim is joined by Facebook Ads marketing guru, JP Johl. In a recent Facebook ad campaign for a large online retail brand, JP was tasked with spending $1 million on ads in just six weeks. 

Far from being the nightmare scenario you might expect, JP managed to turn this high-pressure environment into a highly-successful marketing drive for his client. The end result was some impressive ROI that brought in excellent opportunities for the eCommerce website. Today, we get an insight into how JP achieved what many would call an impossible task, as he talks us through exactly what did on this campaign.

Our latest episode is a must-listen for any businesses out there that are considering a Facebook advertising strategy. Learn some tips from a tried-and-test industry expert with the Exposure Ninja Digital Marketing Podcast.

In This Week’s Podcast About Facebook Ads, You’ll Learn:

  • How to A/B test your products and services to see which will perform best for your ad campaign. 

 

  • How to identify which pages are going to offer your Facebook ads the best ROI.

 

  • Top tips for writing targeted Facebook ad copy, including how you can harness the power of testimonials. 

 

  • The best way to scale your Facebook ads to make sure you are getting your ad spend right. 

 

  • The best tools and techniques to use when running Facebook ad campaigns.

 

  • How to quickly measure the success of Facebook ads, so you can ditch ineffective ads early.

 

  • The key lessons JP Johl learned from his $1 million campaign that you can apply to any of your Facebook ad campaigns.

 

  • The importance of brand story when it comes to creating great ads. 

 

  • How to build a Facebook ad funnel that keeps your customers engaged and gets them clicking — and why you’d want to build a funnel to begin with.

 

  • Examples of failed marketing campaigns and how you can avoid making the same mistakes. 

For show notes and to get a free review of your website and digital marketing, complete with a tailored plan to increase your leads and sales online, head to https://exposureninja.com/podcast/episode137

*Note — We apologise for the sound disruption between the 2 and 3-minute marks.

Aug 27, 2019

In this week’s episode of the Exposure Ninja Digital Marketing Podcast, we are pleased to be joined by the Marketing Director of Kolabtree, Jonathan Hedger. 

Kolabtree is an exciting platform that offers businesses and organisations the chance to work with world-leading experts and academics to create powerful, specialised pieces of unique content to super-charge marketing efforts. In the modern age of Google, authority and expertise are crucial when it comes to developing trustworthy content that ranks. With E-A-T proving so important in 2019, now is the time you should start thinking about how to give your content the clout it needs to perform well in search. 

What Can You Expect to Learn About Increasing Your Rankings in This Episode?

Episode 136 of the Exposure Ninja Digital Marketing Podcast is all about how collaboration could be the key to mastering E-A-T and propelling your brand into newfound areas of online marketing success. Tim and Jonathan talk you through how collaborative content can be used to increase your rankings. Today you’ll learn:

 

  • The key industries that need to consider collaboration to secure authoritative and trustworthy content.

 

  • About fascinating case studies that demonstrate how collaborative content can transform your marketing efforts in a big way.

 

  • How experts go about creating authoritative content to bring your business the credibility it needs. 

 

  • Why this kind of authoritative content is so important for increasing your search engine rankings.

 

  • How to use collaborative content to build website backlinks.

 

  • Techniques and methods to get the most value out of your experts when it comes to producing collaborative content.

 

  • About the benefits beyond simple marketing, from new product creation possibilities to enhancing the services you offer.

 

  • How to find the right kind of collaborators; collaborators that are going to help your business thrive.

 

  • Tips for understanding collaborative content budgets, how much to invest, and where to draw the line.

 

  • The best way to find collaborators that you need. Where to look and how to contact them. 

For show notes and to get a free review of your website and digital marketing, complete with a tailored plan to increase your leads and sales online, head to https://exposureninja.com/podcast/episode136

Aug 21, 2019

In this week’s episode of the Exposure Ninja Digital Marketing Podcast Tim is joined by online sales-generating machine Wayne Dharana. Our resident marketing guru, Wayne has an unbelievable record when it comes to building successful client relationships and making those all-important sales.  

Today, Wayne talks us through the power of the humble email, looking at everything from why it still has a place within your communication structure to how to use it to make your business money. Whether you are looking to improve the way you interact with customers or want some tips on the best way to market your business over email, this is the podcast episode for you.  

What Can You Expect to Learn From This Podcast? 

The goal of this podcast is to gain some real insight into how to craft perfect sales emails, direct from a true sales master. Stay tuned to find out:

  • Why, despite new innovations in communication technology, you should still be using classic email for your business
  • Expert tips on how to think about automated email marketing for better growth opportunities 
  • How to email with clarity, and use your messages to progress client communication strategies; ultimately leading customers to where you want them to be
  • Best practices for sending follow up emails and how to make sure they get the right response
  • The best way to use language and tone of voice to approach your customers to create a personal connection and boost sales
  • Techniques to use that support higher rates of invoice payment
  • Why a personal style and persona is essential for engaging customers
  • Wayne’s top tips and golden rules for crafting the best possible sales emails
  • How to use emails to manage client expectations.

For show notes and to get a free review of your website and digital marketing, complete with a tailored plan to increase your leads and sales online, head to https://exposureninja.com/podcast/episode135

Aug 14, 2019

In this week’s episode of the Exposure Ninja Digital Marketing Podcast, Tim is joined by founder of Kindlepreneur, Dave Chesson. A platform devoted to turning eBook authors into bestselling writers and award-winners, Kindlepreneur is renowned the world over for its ground-breaking online marketing methods and success stories. 

Today, we put Dave’s skills to the test, as he runs through a live demonstration of Amazon marketplace optimisation, using Tim’s own book ‘How to Get to the Top of Google’ as the guinea pig. 

If you are looking for honest and genuine tips on how to turn your book into a business-building bestseller, make sure you tune it to one of our most insightful podcast episodes to date. Even our marketing experts at Exposure Ninja learned a thing or two from Dave’s world-class industry expertise. He really doesn’t hold back!

What can you expect to learn from this podcast episode? 

Why you should write an eBook for your business

  • How to use a book to acquire more customers, and better customers, too!
  • How to optimise your author page and profile to establish authority 
  • What you can do you improve your book’s sale page and drive up conversions
  • Tips for writing titles, subtitles and product descriptions for your eBook
  • Ways to think about what your readers want to better steer their decision-making process
  • Dave’s key points on creating a compelling call to action
  • Unique insight into Amazon marketplace heat-mapping and retinal tracking
  • How to use editorial and customer reviews for sales growth — with insider tips on how to get more reviews, too!
  • Reasons to use Amazon ads to boost sales — Learn how to use Amazon ads through Kindletrapenuers’ free course
  • Dave reason’s his number one tactic for increasing sales and visibility on the Amazon marketplace

VIDEO BONUS: If you can, make sure you check out this latest episode in video form. Dave Chesson’s live run-through of Tim’s book is best experienced through a visual medium.

For show notes and to get a free review of your website and digital marketing, complete with a tailored plan to increase your leads and sales online, head to https://exposureninja.com/podcast/episode134

Jul 24, 2019

In this week’s episode of the Exposure Ninja Digital Marketing Podcast, we're trying something completely different...

If you're not scared s***less at least twice a day, you're not thinking big enough — Andy Harrington

Tim is super passionate about growth mindset and coaching and in this episode, he wants to encourage you all to challenge yourselves; REALLY challenge yourselves. Whatever you're doing now, push it to the extreme — growth lies just on the other side of your comfort zone!

This is a concept that many of you will be familiar with and in this podcast, Tim shares his thoughts on exactly how you can do this and reap the rewards.

As we said, this is something completely different for our podcast listeners so let us know what you think — drop us a line on FacebookTwitter or Instagram and if you enjoy the show, please leave us a review on iTunes, Stitcher, Spotify or wherever you get your podcasts from!

If you're hungry for more content like this, head over to Tim's personal YouTube channel and subscribe to his vlog. It's packed full of behind-the-scenes footage and awesome insights into the reality of growing a business, including the original vlog and inspiration for this podcast episode: PLAY A BIGGER GAME

For show notes and to get a free review of your website and digital marketing, complete with a tailored plan to increase your leads and sales online, head to https://exposureninja.com/episode133

Jul 3, 2019

In this week's episode of the Exposure Ninja Digital Marketing Podcast, Tim is joined by Liz Willits from AWeber.

Aweber.com is one of the world's biggest email marketing companies and Liz has joined us to discuss just what makes a good email?!

What can you expect to learn from this podcast episode?

Liz recently conducted an INSANE study which analysed 1,000 emails from the top 100 email marketers in the world right now, in order to try and answer four of the most asked questions when it comes to email marketing:

  1. How long should my email be?
  2. How long should my email subject line be?
  3. Should I use emojis in my email subject line?
  4. Should I capitalise my email subject line?

As you can imagine, Liz has got a ridiculous amount of knowledge on the subject of email marketing, so note pads at the ready -- prepare to get your long-neglected email list back on point with the expertise Liz shares in this episode!

For show notes and to get a free review of your website and digital marketing, complete with a tailored plan to increase your leads and sales online, head to https://exposureninja.com/episode132

Jun 26, 2019

In this week’s episode of the Exposure Ninja Digital Marketing Podcast, Tim is flying solo in order to show you an awesome new 3-step sales funnel we've been working on that's proving to be CRAZY successful—and the best part is, it's probably the simplest digital marketing funnel you can implement!

To get the most out of this episode, we highly recommend that you watch the video version over on YouTube as Tim uses his favourite magic whiteboard to breakdown some of the key details of this killer marketing funnel.

What can you expect to learn from this podcast episode?

Whilst this sales funnel has been designed for the dental industry, it doesn't actually matter what market or niche you want to implement this type of funnel in as it's based on really simple, fundamental principles.

Here's a short rundown of the episode:

  • Explanation of the funnel
  • Context: How and why we made the decisions we did to make the funnel work
  • Breakdown: Key principles you need to successfully apply this sales funnel to your business

 

For show notes and to get a free review of your website and digital marketing, complete with a tailored plan to increase your leads and sales online, head to https://exposureninja.com/episode131

Jun 18, 2019

In this week’s episode of the Exposure Ninja Digital Marketing Podcast, Tim is joined by entrepreneur and blogging BEAST, Yaro Starak.

Yaro has come onto the show to talk to about blogging, but the curveball is he's not talking about business blogging... Yaro has used his personal blog to turn himself into an online influencer with a huge audience and then leveraged this popularity to sell his own digital products and services.

It's a different but super interesting approach to how most people view blogging as a digital marketing strategy for their business.

What can you expect to learn from this podcast episode?

There's lots to take away from this episode, especially if you're interested in putting yourself or someone else in your business forward to become a potential influencer in your field.

Here are some of the things we cover:

  • Who Yaro Starak is and how he makes money
  • How to use a personal blog to build an organic, loyal audience for your business
  • Why personality and storytelling is so important for building relationships with your audience/customers
  • How to decide what to write about—getting the balance right between personal storytelling and keyword targeted phrases
  • How to overcome personal barriers to sharing your story online i.e. my life/work/story isn't interesting
  • Success vs Failure: Should people share the bad stuff too?
  • Yaro's blogging strategy:
    - How often to post
    - How long each blog post should be
    - How to promote your blog posts
    - Social Media promotion strategy
    - What about keywords?
    - How to come up with new things to write about

Big thanks to Yaro for joining us on the show. You can find him at https://yaro.blog/ and be sure to check out https://inboxdone.com/ if you're looking for some help manage your emails.

For show notes and to get a free review of your website and digital marketing, complete with a tailored plan to increase your leads and sales online, head to https://exposureninja.com/episode130

Jun 11, 2019

In this week’s episode of the Exposure Ninja Digital Marketing Podcast, Tim is joined by the former SEO Manager of Airbnb and PayPal, Tommy Griffith.

Tommy has some amazing stories about his time at Airbnb and PayPal including his own experience of the eternal conflict between SEO and User Experience (UX).

What can you expect to learn from this podcast episode?

Here’s a brief outline of some of the questions we ask Tommy and the topics covered in this episode:

  • Just how cool was it working on SEO campaigns for monster companies like Airbnb and PayPal?
  • What did a typical day look like?
  • What do their internal SEO and Content Team structures look like, and how important is SEO in their digital marketing campaigns?
  • What KPIs were you working towards? Was it the standard organic conversions, traffic and ranking that most of us will be familiar with or, with so many variables like huge branded traffic and mammoth organic link acquisition, was it something entirely different?
  • Do you have any examples of specific tests you ran at Airbnb and/or PayPal?
  • How was it working with the other teams on the sites, and how did you ensure that the SEO considerations were prioritised?
  • Traffic: Lots of businesses are working on the Inbound model, i.e. casting a wide net with informational content to drive traffic for lower commercial keywords in order to build relationships with potential customers. What’s your take on this approach, and was it a consideration at these sites or where they just focussed on commercial traffic?

As ever, huge thanks go to Tommy for joining us on the show and sharing his stories!

For show notes and to get a free review of your website and digital marketing, complete with a tailored plan to increase your leads and sales online, head to https://exposureninja.com/episode129

May 21, 2019

In this week’s episode of the Exposure Ninja Digital Marketing Podcast, Tim is joined by Prabhat Shah, founder of Day to Day eBay and all around Amazon marketing BEAST!

Prabhat has been working with Amazon sellers for over 10 years and has some serious, game-changing knowledge to share for any online sellers that want to expand and improve their visibility on Amazon.

Now, we can probably all agree that Amazon is the King of eCommerce — in the 25 years since its creation, Amazon has steadily overtaken all other online marketplaces to become the go-to eCommerce platform for online shoppers. Every month, over 197 million people around the world visit Amazon.com — to put that number into context, that’s more than the ENTIRE population of Russia…

Put simply, if you're selling products online, you cannot afford to ignore Amazon!

What can you expect to learn from this podcast episode?

In this episode, Prabhat takes us behind the scenes of how to rank organically on Amazon, how to get the most out of Amazon's Ad platform, and reveals some of the ridiculously sneaky and hyper-aggressive strategies that Amazon is using to dominate its space!

Here are some of the awesome things we cover in this episode:

  • Organic Visibility: What does Amazon look for in a product listing in order to rank it prominently?
  • Amazon Reviews: How many do you need? What about review quality and sentiment?
  • Product Descriptions: How long should they be? What about keywords? Should you embed images?
  • Amazon Books: Ranking on bestseller lists is key to maintaining sales - how important is this for other physical products?
  • Seller Competition: What if I'm selling a product that Amazon already sells? How can I compete?
  • Amazon Ads: Why are they a good idea? What sort of products work best?
  • CPC: What sort of cost per click should I expect through Amazon Ads? How big a percentage should I be willing to give up to Amazon?
  • Does Amazon Ads impact organic listings?
  • What are some of the top differences between a beginner/unprofitable Amazon Ads campaign and a finely-tuned profitable one?

As always, HUGE thanks to Prabhat for joining us on the show.

For show notes and to get a free review of your website and digital marketing, complete with a tailored plan to increase your leads and sales online, head to https://exposureninja.com/episode128

May 14, 2019

In this week’s episode of the Exposure Ninja Digital Marketing Podcast, Tim is joined by Alex Nerney, the blogging behemoth behind Avocaduand Create and Go.

Alex has managed to build up both of his blogs using a super savvy content creation strategy to drive tonnes of relevant traffic, both organically and through Social Media.

In his first year of blogging, Alex managed to generate over $100,000 in revenue from his blog, which is pretty spectacular!

What can you expect to learn from this podcast episode?

While Alex’s main blog is focussed within the health and fitness niche, there are plenty of lessons to be learned here for ANYONE who’s currently running (or trying to run) a business blog!

Here are some of the questions Tim puts to Alex during the show:

  • What are Avocadu and Create and Go all about and how do you make money?
  • Health and weight loss is a super competitive niche, why did you pick that market and weren’t you intimidated by the competition?
  • Take us back to the early days. What were your traffic numbers like initially and how did you avoid getting disheartened?
  • How did you start to create posts that brought in traffic? What did you change?
  • How do you choose what to write about?
  • What are your current top traffic sources? Do you pay for traffic to either blog?
  • How do you think about how much to spend?
  • What have you experimented with that did/didn’t work?

Massive thanks to Alex for joining us on the show.

Make sure you go and check out some of the killer content on Create and Go and if you’re a fan of Facebook groups – head on over to the Honest Bloggers Create and Go Blogging Community!

 

For show notes and to get a free review of your website and digital marketing, complete with a tailored plan to increase your leads and sales online, head to https://exposureninja.com/episode127

Apr 30, 2019

In this week’s episode of the Exposure Ninja Digital Marketing Podcast, Tim is joined by our very own Deputy Head of Content Marketing, Sam Lyon.

Sam is an absolute beast when it comes to getting our HR clients placed in some of the top publications around and has landed articles in The Guardian, Entrepreneur and a cubic mega-tonne of leading HR publications!

What can you expect to learn from this podcast episode?

Tim and Sam waste no time getting to the good stuff in this episode, so if you’re looking to get to grips with the content marketing publishing process, from working out what kind of publications to target for your business all the way through to pitching and securing those all-important article placements, Sam’s got you covered!

Here are some of the things we dive into in this episode:

  • How to identify the best publications to get featured in
  • How do you make sure your article topics match up with what your target publications are looking for
  • How to effectively research your articles
  • How to make sure your article aligns with your business AND the target publication
  • Insights into Sam’s entire publication process, including her insider tips on reaching out and pitching to some of the world’s biggest publications!
  • Behind the scenes of one of her proudest features in Glassdoor
  • How to maximise the number of articles you can publish for your business

Massive thanks to Sam for taking the time out her super busy ninja schedule to join us on the show!

For show notes and to get a free review of your website and digital marketing, complete with a tailored plan to increase your leads and sales online, head to https://exposureninja.com/episode126

Apr 23, 2019

In this week’s episode of the Exposure Ninja Digital Marketing Podcast, Tim is joined by Tyler Jack Harris, owner of two multi-million-dollar life insurance companies and the man behind the My Living Legacy vlog and the Sales Wolves podcast.

Tyler’s story is pretty amazing and his business growth and success is directly linked to personal branding and a process he calls “scale impact”.

According to Wikipedia, Personal Branding is “essentially the ongoing process of establishing a prescribed image or impression in the mind of others about an individual, group, or organisation”, but Tyler takes this one step further and looks at personal branding as a way to create a legacy — not only in terms of your business impact but in terms of having an impact on the world around you as well.

What can you expect to learn from this podcast episode?

If you’re thinking about pushing your own personal brand or someone in your business is thinking about doing it, there is SO much to take away from this episode!

From the practical content strategies and planning side of things to overcoming the fear of putting yourself out there and keeping that doubting inner voice in check, Tyler has so much knowledge to share on this subject, plus he’s just a genuinely nice guy with a lot to offer!

Here are some of the things we cover in this episode:

  • How Tyler has used his personal brand to build his company, and why it’s not just about chasing fame!
  • How to overcome limiting beliefs and muster the courage to put yourself out there (in spite of the haters!)
  • How to decide how much resource to put behind your personal brand
  • How to manage building your personal brand with other aspects of your business and personal life
  • Delusion vs Persistence: How to know if you need to change angle vs just keep pushing on
  • Spend: How to decide how much budget to put behind building your audience
  • Strategy: How much do you need to strategise and plan vs freewheel it? Do you need to have a very specific audience profile in mind or do you believe more in just being yourself and seeing what comes out?

Huge thanks to Tyler for joining us on the show.

For show notes and to get a free review of your website and digital marketing, complete with a tailored plan to increase your leads and sales online, head to https://exposureninja.com/episode125/

Apr 16, 2019

In this week’s episode of the Exposure Ninja Digital Marketing Podcast, Tim is delighted to be joined, once again, by Lozz Newton — a veteran and all-round legend of the Exposure Ninja podcast.

For those of you that don’t know, Lozz actually moved on from Exposure Ninja last year but he’s come back onto the show to share his insights from some testing he’s been doing at his new company around Facebook Ads tracking and how to improve the accuracy of your ads if you’re running lead generation campaigns.

This is a particularly useful episode for anyone who is having trouble tracking their sales through their Facebook ads.

What can you expect to learn from this podcast episode?

If you’re a service-based business like we are here at Exposure Ninja, it’s likely that a lot of your sales come after a consultation period of some kind.

This means that your clients aren’t necessarily converting directly through your website, but through a phone call, a person to person meeting, or an email exchange later on. Because of this, any Facebook ad campaigns you’re running will need to be focused on lead generation, which means that when it comes to the data, you can see which ads generate leads, but not which ones generate sales.

This is a MASSIVE problem for Facebook ads optimisation — if you don’t know which ads result in sales, it’s pretty difficult to improve your ad campaign over time.

While leads are great, we all know that not all leads are created equal, and not all leads turn into sales at the same rate; think low-quality leads from people with too much time on their hands vs high-quality leads from interested buyers (we know which we’d rather have!) The problem is, if my only option is to optimise for leads and nothing else, I’ll almost definitely end up with lots of the first type and very few, if any, of the second.

So, notepads at the ready, it’s time to learn a thing or two from the Facebook Ads master himself, Lozz Newton, about how to overcome this problem using various offline conversion tracking techniques.

PLUS, don’t miss the bonus Facebook News Roundup at the end of the episode, some interesting stuff on the way!

For show notes and to get a free review of your website and digital marketing, complete with a tailored plan to increase your leads and sales online, head to https://exposureninja.com/episode124

Apr 9, 2019

In this week’s episode of the Exposure Ninja Digital Marketing Podcast, Tim is joined by one of our awesome Dev Project Managers, Holly Cuthbert.

Holly is responsible for managing website project builds for our clients, working in tandem with our Web Development and Design teams to ensure every website we build is beautifully managed and delivered on time!

Holly came to Exposure Ninja from a fashion and branding background, which means she has some interesting insider knowledge of how businesses within very competitive markets, such as the fashion industry, can stand out and convince people to drop £300 on a plain t-shirt with a tiny designer brand logo on it!

What can you expect to learn from this podcast episode?

In this episode, Tim and Holly dive into the fashion industry’s branding approach and how this can be adapted to other highly competitive markets.

Here are some of the things we cover in this episode:

  • Your business’s personality is super important - don’t be afraid to have one!
  • Identifying your target audience: How can you start doing this? What does this allow you do to?
  • Your Business Vision & Mission Statement: Why they’re important and something you should be referring to CONSTANTLY
  • Brand Voice: How to ensure that you choose a voice which resonates with your ideal customer
  • Brand Story: You might not think the little things are interesting, but your customers will
  • Logo and Colour Scheme: How important are these REALLY?
  • Clarity and Consistency: How can businesses make sure that they always look and sound the same across everything that they do?
  • Price: How does price impact your brand?

For show notes, head to https://exposureninja.com/episode123 

While you’re there, don’t forget to get a free review of your website and digital marketing efforts. Each review comes complete with a tailored plan to increase your leads and sales online!

Apr 2, 2019

In this week’s episode of the Exposure Ninja Digital Marketing Podcast, Tim is joined by the CEO of Magic Monkey, Annie Brooking.

Annie is a bonafide product marketing guru with a wealth of experience in bringing high technology products to market, having worked with some absolute powerhouses in Silicon Valley. With over 20 years as a CEO in high technology companies, she’s an absolute knowledge bank of information about how to launch a product successfully in the marketplace!

What can you expect to learn from this podcast episode?

In this episode, Tim and Annie get right into the nitty-gritty of how to launch or relaunch a product or business using Annie’s awesome ‘60 Skills of a Great Product Manager’ resource.

Here are some of the things we cover in this episode:

  • Annie’s strategic approach to bringing a product to market
  • What comes first, the audience or the product?
  • How to work out who your perfect audience is, and how deep to go on profiling them
  • User Stories: What are they and why are they important?
  • What might be a typical user story?
  • Critical Success Factors: How do you identify them?
  • Iteration vs Disruption: Disruption is usually heralded as the goal but when is disruption not desirable?
  • Goal Setting: Setting goals for a product launch can be tough, how do you approach this?

For show notes, and to access the free download of Annie's '60 Skills of a Great Product Manager', head to https://exposureninja.com/episode122 

While you’re there, don’t forget to get a free review of your website and digital marketing efforts. Each review comes complete with a tailored plan to increase your leads and sales online!

Mar 26, 2019

In this week’s episode of the Exposure Ninja Digital Marketing Podcast, we’re delighted to welcome Pia Silva of Worst of All Design back to the show!

Pia joined us on the show back in 2017 on Episode 25 of the podcast, where she shared her expert knowledge of how small companies can compete (and win) against larger, more established players – all by harnessing the supreme power of branding.

This time around, we’re taking things one step further and discussing how to go about branding your business with your ideal customer in mind.

What can you expect to learn from this podcast episode?

This is a super interesting episode with Pia packed full of gems of knowledge about how to understand your target audience and their pain points in order to stand out and win new customers!

Here are some of the things we discuss:

  • How to brand your business to stand out in your niche
  • How to profile your target audience
  • What sort of characteristics need to make up an audience profile
  • How well do we really need to understand our target customer?
  • How to design your brand to resonate with your ideal customer

Huge thanks to Pia Silva for joining us again on the podcast! You can find Pia on Social Media @PiaLovesYourBiz and if you're on Facebook, make sure you join her group Badass Your Brand

You can also sign up for Pia's FREE TRAINING at HowToBuildABadassBrand.com

For show notes, head to https://exposureninja.com/episode121. While you’re there, don’t forget to get a free review of your website and digital marketing efforts. Each review comes complete with a tailored plan to increase your leads and sales online!

Mar 19, 2019

Welcome to another episode of the Exposure Ninja Digital Marketing Podcast, and boy do we have a treat for you today! In this week’s episode, Tim is joined by the direct-response copywriting hero, and living legend, that is John Carlton.

For those of you that don’t know who John Carlton is, he’s one of the A-List of direct-response copywriters who’s been around since the golden age of newspaper and magazine advertising. John is responsible for some of the most powerful full-page written ads of all time, including this 'Magic Move' golf ad and this 'Free Gun' ad.


What can you expect to learn from this podcast episode?

This episode is a real chance to learn from a true legend and take the principles of direct-response marketing, that was so well established and effective in direct mail and newspapers/magazines ads, and translate them into today's digital advertising world to benefit your own business!

Here are some of the things we cover in this episode:

  • John’s definition of good copy
  • What sort of difference can good copy make on a website?
  • Attention: How can you keep people’s attention on a page long enough for them to be influenced by your message? PLUS: Who is a more formidable enemy - the magazine page turn or the back button?
  • John’s website copy sins that lead visitors NOT to convert
  • Objection Handling: How to identify the main buyer objections when you’re writing your website copy
  • Personality vs Sales: Getting the balance right in your copy
  • Writing Copy for Video: John’s top examples and what he thinks makes a compelling video script
  • Long Form Video (i.e. webinar) vs Short Form Video (i.e. Facebook ad)
  • Email: How to make sure your emails get read and discussions on the optimal email length
  • John’s tips for becoming a better writer

BONUS CONTENT: Make sure you watch the video version of this episode as we show you some of John’s most awesome ads ON SCREEN while we’re talking.

 

For show notes, head to https://exposureninja.com/episode120

While you’re there, don’t forget to get a free review of your website and digital marketing efforts. Each review comes complete with a tailored plan to increase your leads and sales online!

Mar 12, 2019

In this episode of the Exposure Ninja Digital Marketing Podcast, Tim is joined by the in-house Pay Per Click (PPC) Ninja Dream Team, Lizzie Cross (Head of PPC) and Lenka Stefanakova (PPC Team Leader).

If you’re currently running PPC ads or are in the process of setting up your campaigns then this episode is a MUST listen to make sure your ads are super-slick and ninja optimised to ensure the very best results for your business!

What can you expect to learn from this podcast episode?

Tim, Lizzie and Lenka take a deep dive into what makes an effective PPC campaign. As two ninjas that spend their entire work lives setting up, optimising and running ridiculously awesome PPC campaigns for our clients, there isn't much that these two haven't seen or dealt with before in the work of PPC!

Here are some of the things Tim asks the ladies during this episode:

  • What are the common mistakes people are making with their PPC campaigns? (and how to avoid/fix these mistakes in your own campaigns)
  • Where is the ‘low hanging fruit’ in PPC? i.e. the areas where YOU can improve YOUR campaigns quickly and easily with super-fast results!
  • How to improve the performance of PPC campaigns over time — monitoring, tweaking and amending campaigns
  • How to effectively split-test your Google ads
  • Other hints and tips for successful PPC campaign optimisation

For show notes, head to https://exposureninja.com/episode119 

While you’re there, don’t forget to get a free review of your website and digital marketing efforts. Each review comes complete with a tailored plan to increase your leads and sales online!

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