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Now displaying: January, 2018

Welcome to the Exposure Ninja Digital Marketing podcast, here to help you grow your business through better visibility, higher conversions and Ninja marketing strategies.

Jan 25, 2018

Imagine launching a company with a single tweet. No investment. No inventory. Then, imagine seeing it take off and go viral within a day, and making over $700K in sales in the first year. Sounds like a dream that’s too good to be true?

This week on the Exposure Ninja Digital Marketing Podcast, we meet with the founder of Picture This Clothing, Jaimee Newberry,‏ who tells us how she and her team of skilled designers did exactly that.

The inception of Picture This Clothing is quite humble: “One Winter break not long ago, I made a dress for my daughter Zia, based off of a drawing she had done. She loved this dress and it has since been a big hit with everyone that’s seen it.” Leading with her product design and development background, Jaimee teamed up with two more designers to found the company, and the rest is successful history. Within hours from her original tweet, Picture This Clothing was featured on TechCrunch, within days on ProductHunt, Disney’s Babble.com, Bored Panda, Insider, Huffington Post and more. Jaimee credits their success primarily to great design.

Indeed, design is a lot more than “making it pretty” — it’s also how people interact with and understand the product. Getting our heads around these aspects allows us to truly know why somebody wants a product. Some key aspects that led Picture This Clothing to instant success are the simplicity and clarity of its website, as well as the great synergy the partners created amongst themselves.

Ready to be inspired by Jaimee’s story to kickstart your own amazing zero-investment project? Listen on for more tips and tricks!

For show notes, head to https://exposureninja.com/episode89. While you’re there, don’t forget to get a free review of your website and digital marketing. Each review comes complete with a tailored plan to increase your leads and sales online.

Jan 18, 2018

As an eCommerce owner, wouldn’t it be a dream if the retailers that stock your product paid to advertise your it, rather than you having to pay to advertise them?

This week on the Exposure Ninja Digital Marketing Podcast, we’re talking with Solillas founder Jonnie Matthew. A former winner of the Best New Business award at the Drapers Footwear Awards, Solillas,  a Menorcan sandal company, has managed something that few original independent fashion brands ever do, but many want to: get stocked widely in high street retailers, from Urban Outfitters to Topshop, Office, Selfridges and House of Fraser and even in the US.

Jonnie dropped by to discuss how he’s taken his company’s brand from selling a few pairs at markets to getting it to where it is now.

If you are an eCommerce owner or about to launch a fashion brand and dream to see your product on the high street, then this podcast episode is for you!


For show notes, head to https://exposureninja.com/episode88. While you’re there, don’t forget to get a free review of your website and digital marketing. Each review comes complete with a tailored plan to increase your leads and sales online.

Jan 11, 2018

On 25th May 2018, something called GDPR will take effect in the marketing world. This will affect us all. GDPR stands for General Data Protection Regulation and is a goal by the EU commission to stop all non-consensual tracking of consumers within the EU.

 

In this episode of the Exposure Ninja Digital Marketing Podcast, we meet Samuel Scott, a former journalist , newspaper editor, director of marketing and self-proclaimed marketing and technology contrarian who uses his experience to help the industries.

Starting May 2018, consumers will have to give their opt-in consent and can request from companies that they erase all of their data at any given time. As per these new regulations, any company that is found to have had their consumers’ personal data breached is legally bound to publicly admit to it in a timely manner, rather than four or five years after the fact, such as it is often the case now. Any illegal harvesting of consumers’ data or company found to not be in compliance with the GDPR is subjected to fines of several million Euros per violation.

As you can imagine, the GDPR is going to greatly disrupt Adtech and Martech, because every single company that touches any person’s data at any point during the marketing “food chain” will have to get that person’s consent via an opt-in form. Any data acquired before May 2018 will also be illegal and all companies will have to start fresh.

So who exactly does the GDPR apply to? And what does Brexit mean for GDPR? Does it apply to companies outside of the EU? And what do you, as a business, need to do before GDPR takes effect? Listen to our podcast to find out!

 

For show notes, head to https://exposureninja.com/episode87. While you’re there, don’t forget to get a free review of your website and digital marketing. Each review comes complete with a tailored plan to increase your leads and sales online.

Jan 4, 2018

Ever thought of crowdfunding your business idea? You are not alone! Crowdfunding has skyrocketed and the competition has intensified. It’s increasingly difficult to exceed (or even meet) your crowdfunding goals. Setting up a crowdfunding campaign is easy, but do you know how to meet (or even double) your target?

This week on the Exposure Ninja Digital Marketing Podcast, we discuss crowdfunding with the founder of Borrow a Boat, Matt Ovenden. Dubbed as the Airbnb of boats, the peer-to-peer site launched in November 2016 to help boat owners rent out their boat while they are not in use. Their phenomenal Crowdcube campaign reached 50% of its target within hours of launching and exceeded their target by over £200,000. They raised well over £450,000 by the end of the campaign.

Did you know that successfully-funded campaigns all have a few things in common? For a start, successful campaigns start way before they launch… as you’ll find out if you listen in. Getting ready to crowdfund your big idea? Keep listening to find out how to maximize your chances of succeeding.

For show notes, head to https://exposureninja.com/episode86. While you’re there, don’t forget to get a free review of your website and digital marketing. Each review comes complete with a tailored plan to increase your leads and sales online.

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