Information is king in the era we live in and customers are extremely aware of your business practices. As a result, cause marketing is becoming a trend. Now more than ever, customers do their research before buying, and their desire to make the world a better place may well be what makes them pick you over your competitor, if you so choose to address a societal issue as part of your business model.
In this episode of the Exposure Ninja Digital Marketing Podcast, Head Ninja Tim chats with William Adoasi, Founder of Vitae London, a watch brand with a cause. Vitae’s simple goal is combining classic and beautiful design with social justice. For every watch purchased, Vitae London provides a child in South Africa — who has been orphaned or lives in poverty — with the resources they need to access education.
William’s incredible journey has led him to be on Richard Branson and Emeli Sandé’s radar and have them endorse his watches, making this one of the most heart-warming and greatest influencer marketing campaigns we’ve heard of in a while.
Ready to kick-start your own influencer marketing campaign whilst endorsing a cause that is dear to your heart? Keep listening for some key advice on identifying the right influencers and celebrities that will match your niche, knowing how and when to reach out to them, finding the right balance between products, cause and lifestyle, making the best out of your crowdfunding campaign, and utilising your cause as a unique selling point.
For show notes and to get a free review of your website and digital marketing, complete with a tailored plan to increase your leads and sales online, head to https://exposureninja.com/episode85
Online quizzes are just starting to catch on in the digital marketing world. A quiz is a very personal experience and, not so surprisingly, everyone loves taking them. But the key to making them work as a marketing tool is understanding who the quiz-taker actually is. Crafting the content to be relevant to the specific audience you are reaching out to is key and, more specifically, writing to a single individual — your very own avatar — rather than an audience as a group.
In this episode of the Exposure Ninja Digital Marketing Podcast, we meet with Josh Haynam, Founder of Interact: a platform for creating quizzes. Want to gain more exposure for your brand as well as build up your mailing list? Quizzes work well for any type of business and they might be just what you’re looking for.
There are certainly some best practices to follow when creating a quiz. The reasons why people like to take quizzes is because:
1) They love finding out about themselves
2) They like talking about themselves
If you are writing a quiz in order to get people into your marketing funnel, it’s not going to be fun for the audience and it’s going to fail. Start with letting the audience express themselves and then work that back into how this actually plays into your marketing funnel, rather than the other way around. Build something for your audience and assume that nobody cares about your company.
But how you can you drive traffic to your quiz? And what can you do to increase the chances of people sharing their quiz results on social media? Also, what comes next after people have taken the quiz? Keep listening to find out!
For show notes and to get a free review of your website and digital marketing, complete with a tailored plan to increase your leads and sales online, head to https://exposureninja.com/episode84
Many marketing companies will talk about the ‘brand awareness’ of a campaign. This is often a nebulous concept and one that is difficult to quantify. We here at Exposure Ninja are not huge advocates of brand awareness as a marketing goal, and we want to talk about this. Is brand awareness ever a useful goal? Why is it so often not?
In this episode of the Exposure Ninja Digital Marketing Podcast, Tim and Lozz are nailing down how this kind of marketing works, what the common pitfalls are and what the benefits might be.
Brand Awareness Vs Direct Response Advertising Campaigns
Brand awareness is exactly what it says on the label: a campaign aimed at raising awareness about a product or company. Its goal is rather fuzzy; it often comes in the form of ads that don’t encourage the user to buy a product. It may not even have a call to action. A good example of this would be Coca Cola’s advertising campaigns. We think of brand awareness generally as a poor use of advertising budget. You can’t track effectiveness or ROI of the campaign at all.
Direct response advertising campaigns, on the other hand, focuses on encouraging the audience who sees the ad to take some specific action — making a purchase being the obvious example. It will contain a call to action that is trackable and measurable, such as a form to fill. As you can already see, the benefits of direct response marketing are pretty obvious.
But what is the core benefit of brand awareness? Would it be possible to tweak a brand awareness campaign ever so slightly that it becomes trackable? Keep listening to find out!
For show notes and to get a free review of your website and digital marketing, complete with a tailored plan to increase your leads and sales online, head to https://exposureninja.com/episode83
This week on the Exposure Ninja Digital Marketing Podcast, our very own Lozz Newton is back by popular demand to discuss the biggest updates to the Facebook ads platform that you need to be aware of as marketers. Beware that it’s not all sunshine and roses, but let’s start with the good news!
If you’ve used Google Analytics, you’ll be familiar with the kind of information that you can get from it. Well, guess what? You can now access similar information on Facebook Analytics. Not only that, but there are few extra features that you will not find in Google Analytics. Notably, Facebook’s system will incorporate data from across your website if you have your Facebook Pixel installed. You’ll be able to follow the user’s journey from the Facebook page to your website, and how specifically they have interacted with your brand. This is huge if your primary focus is Facebook ads and not Google ads. It could mean less tracking codes to worry about, fewer programs and stats to have to check, and a more integrated overview of your pipeline for Facebook ads.
One thing we’ve been excited about and have been experimenting with are chatbots. Chatbots are a serious new way to guide the conversation and can be used to personalise the experience for each user.
Some of the things you can do include asking customers questions in order to guide them to the right products or services, and setting up broadcast options if somebody is already engaged with you the same way as email marketing. Chatbots are also great news to save a lot of time answering the same questions over and over and, as a nice added bonus, you can now get a 100% response rate on your Facebook page!
The Bad News
Facebook has been trying out some tests to the news feeds in a few countries, in which any organic, non-promoted content would not show on the main news feed unless the business page pays for it. Currently, Facebook says they have no plans to roll out the test globally. However, this wouldn’t be the first time that they have introduced something like this. They have also reduced the visibility of business page content several times in the past. So, if this does get rolled out, then it could be very bad news for small businesses that rely on this kind of visibility for traffic.
For show notes and to get a free review of your website and digital marketing, complete with a tailored plan to increase your leads and sales online, head to https://exposureninja.com/episode82
Becoming a published author on big sites such as Forbes, Inc and Business Insider is a sure way to create credibility for your personal brand and make yourself into a thought leader in your industry. As this week’s guest puts it, “the root of ‘authority’ is author and nothing will do more for your business”. If you wonder how one can go about making their way to these top publications, then this podcast is for you.
In this episode of the Exposure Ninja Digital Marketing Podcast, Head Ninja Tim chats with Kevin Kruse, Founder and CEO of LeadX, an online learning platform that provides free leadership training. Kevin is a NY Times bestselling author and keynote speaker and has written hundreds of articles and nine books in the past 15 years. Today, he shares with us his magic formula to becoming an author and building brand authority.
It’s important to understand that being published on Forbes or Inc is not for backlinks - in fact, it’s not possible to get links in some bigger publications. What it will give you, however, is incredible brand awareness and credibility, and ultimately generate leads such as speaking gigs.
The formula is pretty simple: start small to earn your chops on your own website, then slowly make your way to publications such as Medium and Huffington Post. From there, move on to the bigger publications, paying close attention to what the most-read articles are on each site, and surfing on that same wave to optimise visibility.
For show notes and to get a free review of your website and digital marketing, complete with a tailored plan to increase your leads and sales online, head to https://exposureninja.com/episode81
Studies show that 79% of consumers trust online reviews as much as a personal recommendation from a friend or family member. That’s almost 8 out of 10 people! Needless to say, online reviews are powerful persuaders working in your favour when you position yourself online.
In this episode of the Exposure Ninja Digital Marketing Podcast, Head Ninja Tim meets Doren Aldana, founder of several highly acclaimed training programs, such as the Mortgage Superstar Coaching Program, Autopilot Referral Systems, Meetings with Mortgage Masters, and the FastTrak Coaching Program, so you too can learn how to build your business at the speed of trust.
If you want to inject persuasive power into your marketing, you should reinforce everything you are doing with the power of reviews. But where do you drive people to leave reviews? How can you make sure you’re maximising positive reviews? And how do you use those reviews as marketing tools?
Keep listening for Doren’s top tips and don’t forget to download his free guide to learn the insider secrets for turning clients into raving fans!
For show notes and to get a free review of your website and digital marketing, complete with a tailored plan to increase your leads and sales online, head to https://exposureninja.com/episode80
Email marketing is so much more than having a “sign up for the newsletter” opt-in at the bottom of your website. It is a powerful tool to optimise deliverability and subscriber engagement, as well as a serious revenue-driver. In this episode, Head Ninja Tim meets Email Marketing platform AWeber’s CMO Erik Harbison to discuss the most effective ways to use email marketing, whether it’s automation or segmentation of customers to guide them into your sales funnel effectively.
One of Erik’s top tips is to use email to build a valuable relationship from day one with your non-customers. Successful businesses are embracing emails as the hub of their customer relationship strategy by constantly thinking of ways to provide value. This includes using the email database as a way to collect and drive prospects or customers and segmenting and leveraging their database, rather than broadly reaching out to the clients.
Being relevant, consistent and making sure the customer has a meaningful experience is key to a successful email marketing strategy. Pick up some tips from Harbison on how his company has utilised this to great effect, and you’ll be much closer to turning your email marketing efforts into a well-oiled, profitable machine.
Make sure to follow Erik on Twitter. Oh, and check out these handy offerings from AWeber:
AWeber's Free 6-day email course & 45+ content templates
For any marketer that is 'stuck' figuring out what to write in their emails
AWeber's Email Deliverability Checklist
For any marketer looking to understand how to get their emails into inboxes
AWeber's List Growth Blueprint Course
An accelerated video course that provides direction on how to launch a targeted lead magnet
For show notes and to get a free review of your website and digital marketing, complete with a tailored plan to increase your leads and sales online, head to https://exposureninja.com/episode79
Loyalty programs are an important part of managing the relationship between your marketing and your customers in several industries. They provide customers with incentives such as points or rewards, playing a huge role in customer retention and the value you can offer to consumers.
In this episode, Head Ninja Tim interviews Edward Nevraumont, Chief Marketing & Revenue Officer at General Assembly. Hear how Edward, after creating Expedia Rewards, the Expedia VIP program, led the five-year turnaround of A Place For Mom, the leading senior housing referral service. Learn from high-profile, extremely successful case studies on how loyalty programs should be created, tailored and incentivised to delight your customers and become a serious profit driver for your business.
For show notes and to get a free review of your website and digital marketing, complete with a tailored plan to increase your leads and sales online, head to https://exposureninja.com/episode78
Many businesses make the mistake of targeting their marketing efforts to a broad audience. It’s easy to see why; you want to introduce as many potential customers as you can to your brand. But, when reaching out to eager consumers, you should really aim to reach out to one single individual: your target person, or ‘avatar’. Failing to clearly identify an avatar will result in diffused information and, ultimately, plenty of wasted money. You will speak to no-one, because you are trying to talk to everyone.
In this episode of the Exposure Ninja Digital Marketing Podcast, we chat to business coach and best-selling author Shweta Jhajharia, who tells us which key questions businesses must ask themselves in order to create and market to their ideal customer avatar.
For show notes and to get a free review of your website and digital marketing, complete with a tailored plan to increase your leads and sales online, head to https://exposureninja.com/episode77
Whether you’re the owner of a growing e-commerce site or have recently redesigned or launched a site with a new URL, staying on top of your pages and avoiding “404’s” can be tricky. Having “404 page not found” errors on your site can have a negative impact on your SEO, so it’s important to understand how redirects work.
Redirection is the process of forwarding one URL to a different URL, if for example the first URL has been moved or no longer exists.
In this episode, we meet with Exposure Ninja’s own SEO Ninja David Bain to discuss website maintenance and tips to ensure 404 pages are taken care of.
For show notes and to get a free review of your website and digital marketing, complete with a tailored plan to increase your leads and sales online, head to https://exposureninja.com/episode76
Mastermind groups are a great way to get access to some of the smartest and most switched on marketers in the World and in this episode Tim interviews Nate Lind, who runs advertising mastermind Adsum.
Hear how Nate marketed and built Adsum, the impact that it’s had on his various businesses, and how it morphed into his very own ‘anti-trade show trade show’.
For show notes head to www.exposureninja.com/episode75
If you’re an eCommerce business with a traditional online ‘store’, this episode will introduce you to a completely new way of scaling your sales. We often talk about sales funnels to generate leads on the podcast, but in this episode Tim is joined by Trey Lewellen who has built multiple businesses using sales funnels to sell physical products too.
You’ll hear how to turn your audience into a tribe, and how to choose the products that will generate the best ROI when used as lead magnets. You’ll also learn how you can be taking advantage of subscriptions/memberships, even if you previously thought that your business might not be best suited to a subscription model.
For show notes, head to www.exposureninja.com/episode74
To download Trey’s top performing funnel, go to www.mronit.com/tim
A good old-fashioned deep dive into the tools and strategies to use in online marketing is all good and well, but sometimes, the end goal goes unmentioned: improving sales and making your business successful.
Perhaps it’s a little too brutally honest to be talked about that often, but it’s important to remember what you’re striving to achieve with your online marketing. That’s why when you see a business soaring to success and making some major profit with the help of marketing strategies, it’s time to sit up and take notice. We found one such success story and just had to get the inside scoop.
We’re talking to Luke Hughes of Origym in this episode of the Exposure Ninja Digital Marketing Podcast. Luke’s the Managing Director of this personal training business which has stormed through the field to become a market leader, less than two years into its existence. The business aims to undercut the plethora of premium-rate personal trainer brands around today, whilst maintaining the quality expected from customers. It’s been a huge success already, turning over seven figures in the first full year with a six-figure net profit.
Luke’s been pretty hands-on with Origym’s marketing strategies, teaching himself the ways of SEO in very little time. That makes it even more outrageous that the Origym website’s Domain Authority is already at 44 – a number most multi-year businesses dream of reaching. Luke talks us through what he and his team have been doing marketing-wise to pull off these tremendous numbers. Plans for Google ads and Facebook ads are discussed, as well as some mean link acquisition strategies to get that DA soaring and put the company on some major publications.
Hughes uses his sales background to never lose sight of that goal of making a profit, but it’s combining that with a more personal, transparent approach that has given Origym the edge over their competitors. So, from a fresh view on digital marketing, to an ethos and branding that makes a genuine difference, there is plenty of success-backed insights here to learn from.
For show notes and to get a free review of your website and digital marketing, complete with a tailored plan to increase your leads and sales online, head to https://exposureninja.com/episode73
Once unattainable or a luxury in most industries, apps are pretty much commonplace in today’s online world. Every major brand and company you can think of will have its own app. Sooner rather than later, we’ll reach the point where if your business does not have some sort of app, you’ll be behind the curve.
But, just like all other avenues of your business, an app needs to be presented and promoted well to succeed. A poor-quality app that’s difficult to navigate or isn’t functional will flop, potentially creating a negative perception around your entire business. Promotion, meanwhile, is even trickier, with a very limited amount of avenues through which to generate awareness – let alone interest – around a fresh app.
We’re chatting once again to Moran Pober in this digital marketing podcast episode, who has plenty of experience when it comes to owning a successful app. Moran founded iTips: an app that has featured in the top 100 in the app stores of some of the biggest markets on the globe, including the UK, the US and Canada. He talks us through the decision of acquiring and investing in the app, spotting a hole in the market and an opportunity to dominate it – just like all great business strategies. And the best part for Moran is: all of the technical work was carried out by a well-crafted team of app experts.
The development and promotion of the app carried out by this team was vital, making use of new iOS updates to meet its new criteria for content within the Apple app store. Well-targeted paid traffic was utilised, whilst some agile work on landing pages, featured screenshots and icon changes also played their part. If you’re looking for ways to improve conversions and user experience on your app, or are still looking to launch an app, there are some mega-useful tips in this episode for you.
For show notes and to get a free review of your website and digital marketing, complete with a tailored plan to increase your leads and sales online, head to https://exposureninja.com/episode72
At a glance, the journey of a business towards success can seem like a pretty set-in-stone path, regardless of your industry. Build a client base, sell more and more products, increase your hires and expand the company – that’s the framework you’ll often find in a business, but that doesn’t mean it should be the one that you follow.
Instead of battling against competitors using that standard process, what if you could acquire those competitors – or other business that possess synergy with yours – and expand that way? Sure, it’s bound to be quite an expense during your company’s formative years. But, if you pick the right businesses and negotiate well, it’s an investment that could give you some serious pulling power.
In this episode of the Exposure Ninja Digital Marketing Podcast, we talk to Moran Pober: the founder of ABD Assets. ABD is independent firm that specialises in business transactions, working with companies with huge upsides and assisting them with their goals. There’s no better person than Moran, then, to chat to about how acquiring relevant companies can be a route to success.
Moran gives us a further understanding of acquisitions can allow you to advance in a number of ways, such as speeding up the progress and quality of your products or services – or even create brand new ones altogether. He gives us some tips on identifying the companies that could benefit yours if acquired, how to ensure equity in your deal, and how integrate your new acquisition swiftly, smoothly and effectively.
For show notes and to get a free review of your website and digital marketing, complete with a tailored plan to increase your leads and sales online, head to https://exposureninja.com/episode71
From handing out flyers in a local park for proof of concept, to a consumer base of thousands of satisfied return users – all in just over 24 months. Sounds like the sort of business success story you’d want to learn more about, right?
Mark Hughes is the co-founder of the Tutora and our latest guest on the Exposure Ninja Digital Marketing Podcast. Hughes has played an integral role (alongside fellow co-founder Scott Woodley) in Tutora defying the odds and flourishing as a business, less than three years since its inception. Not only that, but Mark and the team have achieved this in a relatively crowded market, populated by established names with considerable financial backing.
This success was achieved via a somewhat untraditional form of investment, too: crowdfunding. And all this has been carried out with a ‘chicken and egg’ business model, which many have tried and failed to, shall we say, crack. The company connects students and tutors in all manner of different contacts – from academic studies to piano lessons. For Tutora to succeed, tutors are required to join up so the students can find what they’re looking for… but the tutors need students on the system to be convinced to join.
It’s a tricky platform to master, but Tutora has nailed it, thanks in no small part to some awesome digital marketing strategies. Mark talks us through the company’s use of PPC, SEO, Facebook remarketing and plenty more to help them dominate their market, as well as a glimpse into what the future holds for this trailblazing business.
From the techniques used, to the mind-set that’s driven the business to incredible heights, there are plenty of actionable tips and theories in this podcast episode to carry over to your own projects and experiences. Enjoy!
For show notes and to get a free review of your website and digital marketing, complete with a tailored plan to increase your leads and sales online, head to https://exposureninja.com/episode70
With so many tactics, tips, tricks and tools involved in digital marketing, no-one would blame you for losing sight of what it’s all in the name of: generating more leads and making sales. Whatever path you go down on your online marketing journey, every step you take should be in the name of encouraging users to invest in your service, product, company or business.
Perhaps there’s no greater example of this than with calls to action. A small, yet significant and emphasised feature on your web pages, a call to action is a crystallisation of everything you’re trying to achieve with your website and online activity. Whether it’s just a handful of words, a contact form, or a redirection to further down the conversion funnel, your aim with a CTA is to gently guide interested onlookers into becoming fully-fledged customers.
In this podcast episode, our very own Lozz Newton chats to Head Ninja Tim Kitchen about crafting the perfect CTA. Outlining your main goal, avoiding classic conversion blockers and keeping things simple for users are just a few of the key techniques Lozz and Tim explain in-depth.
The quality of your call to action is often the defining factor in the conversion rate of your entire website, so this is our way of helping you ensure those CTAs are doing their vital job well. And the thing is: if you nail this aspect of your website, you can see your leads and sales soar - without having to worry about increasing your website traffic! It's not always about expanding your reach to find more customers; it's often about improving what you already use to make that traffic more efficient. There's no greater example of this than with calls to action.
For show notes and to get a free review of your website and digital marketing, complete with a tailored plan to increase your leads and sales online, head to https://exposureninja.com/episode69
We love chatting to the head honchos of similarly progressive, ambitious companies to see what tactics they’re utilising to push the business forward. Hearing from successful, modern businesses about how they use online marketing to prosper always provides us with plenty of insight and tips that we can all tweak and use in our own way.
And trust us: there aren’t many more projects right now that are moving along more rapidly than Doctify. Featured in national newspapers and international news outlets like Sky and CNBC, Doctify has digitalised and simplified the process of searching for and booking medical specialists. This young team of doctors and online experts only started up in 2015, but have already emerged as a major player in their market, with some insane SEO statistics boosting online visibility.
Doctify’s CMO, Adam Beainy, has been a large part of that success, and we chat to him in this podcast episode. Adam talks us through the wide-scale tasks he’s been heading at the company to make them an authority online and generate some serious interest. As well as emphasising unique features and utilising automation, we hear all about Doctify’s superb amount of website content that has helped their SEO efforts no end. And it’s not just about the quantity, either; Adam works alongside medical professionals and SEO experts to ensure that each page of the website includes information and features that benefit users and make the Google-bots happy, too.
This is a pretty hardcore digital marketing podcast episode, with a real deep dive into how Doctify has risen so quickly to the top. Just a glance at its website, online activity and stats, though, tells you how effectively Adam and co. have used SEO and more marketing techniques that we all use every day. So settle in, get your geek on and prepare to receive some serious knowledge.
For show notes and to get a free review of your website and digital marketing, complete with a tailored plan to increase your leads and sales online, head to https://exposureninja.com/episode68
The wonderful world of content marketing may well be an online-focused industry, but that doesn’t mean there isn’t space for some face-to-face interaction.
It’s very clear that events such as these can produce leads, brand exposure and some incredible results. Hosting your own digital marketing event takes it to the next level, with people attending purely to see you and your company in action. You create a more personal connection with those in attendance and can turn fleeting visitors into fully-fledged members and supporters of your brand.
But, for it to be a success, you need bums on seats – and a way to spread the word to interested parties about the event. Sounds like a pretty expensive advertising job, right? Well…
In this podcast episode, we chat to someone who defied this logic. Chris Marr is the founder of Content Marketing Academy, along with its popular annual live event CMA Live. The event brings CMA’s members together, offering them some invaluable advice and insight, along with the chance to exchange tips with fellow members. The true beauty of CMA Live, though, is how Chris has spent barely a penny on advertising the event. No paid ads. No expensive deal with advertising networks. Nada. Yet, Chris has managed to take CMA Live from a gate of 25 or 30 members and friends, to an annual sell-out show of returning supporters, in well under five years.
Chris tells us how content marketing played a significant role in this rapid growth, spreading the word organically through targeted content and consistent outreach. He talks us through how the “Oversubscribe” technique has been used to great effect, creating a sense of scarcity and urgency that has catalysed interest. He also stresses the importance of networking and growing a community of passionate people has helped drive that success.
“Build it and they will come” is an expression that rings true in the case of CMA Live, as they have built an event so beneficial that members want to make their own contribution to the event, as well as implore others to come along and be a part of it. If you’re looking for more cost-effective ways to generate exposure than throwing money at paid ads, listening to our chat with Chris should give you plenty of inspiration.
For show notes and to get a free review of your website and digital marketing, complete with a tailored plan to increase your leads and sales online, head to https://exposureninja.com/episode67
If you’re an expert in something, there are people out there that will pay for your expertise. No matter the topic, no matter the niche, there is a market for you to work with and use as a source of income.
Perhaps your business has a range of skills and processes that you’ve acquired and refined through practice over the years. Maybe you’re just an ambitious entrepreneur, immersing yourself in knowledge of a particular field so you can pass it on to others. Whatever your situation, it’s worth staying aware of all the knowledge you’ve gathered, so you can try to monetise all the time and effort you spent gaining that insight.
In this episode, we chat to someone who has made use of her incredible depth of knowledge and successfully productised it in many ways. Laura Phillips is a digital marketing coach and success mentor, guiding individuals and businesses alike towards success. Laura has scratched and clawed her way to the top by constantly acquiring new skills and taking on key information with regards to web design and online marketing, switching from “done for you” work to helping others gain the skills they need.
It’s all about understanding what your customers want and need to know in order to achieve their goal. A business might be keen to start email marketing, which you’ve carried out in the past. Maybe a business wants to know the ins and outs of WordPress, which you’ve been using for donkey’s years. More often than not, this knowledge they crave is buried within your company’s processes. All you need to do is identify it, format it and make the customer aware that they can acquire it. Laura takes us through the process of how she has done exactly that in recent years to productise the incredible efforts she has made in recent years.
For show notes and to get a free review of your website and digital marketing, complete with a tailored plan to increase your leads and sales online, head to https://exposureninja.com/episode66
The importance of copy on your website simply cannot be underestimated.
Like all other aspects of making your business website easily visible and high-converting, spot-on web copy has benefits for both search engines and the web user. Whilst targeted keywords and high word counts lay the groundworks for Google to treat your website pages kindly, it’s how you then present that text that can be the determining factor between a confused, put-off viewer, and an engaged, satisfied customer.
In this episode of the Exposure Ninja Digital Marketing Podcast, we chat to our very own Head of Editorial, Chris Groves. Chris is responsible for editing and proofreading each and every piece of content our Ninjas write for clients – from blog posts and outreach articles, to web copy and metadata. With an array of customers to keep in mind, Chris not only checks for grammatical and SEO accuracy, but also ensures the copy is targeted towards a specific audience and has every chance of keeping people on the page.
Head Ninja Tim and Chris go through the approaches you can take to entertain and engage viewers with text, how poor copy can be a nightmare for bounce rate and conversions, and the importance of correct grammar – but also how grammar must be balanced with an audience’s expectations to succeed.
For show notes and to get a free review of your website and digital marketing, complete with a tailored plan to increase your leads and sales online, head to https://exposureninja.com/episode65
Heard about the Skyscraper technique in online marketing but never tried it out? Had a go at using it but didn’t get results? Then this episode of the Exposure Ninja Digital Marketing Podcast is for you!
Listen to our chat with Paul Kortman of nomadtogether.com on how this relatively new approach to link building can be pulled off effectively to benefit your website’s visibility. In essence, the Skyscraper technique begins with identifying a blog post or web page that’s both relevant to your audience and has been linked to by many authoritative websites. The idea is to then see a weakness in the post and write your own, on your business’ website and/or blog. Then, contact the websites that linked to the original post and aim to convince them to link to yours – or, even better, get them to switch their link from the old post to yours!
With links, it’s about quantity as well as quality. To get a high amount of authoritative website linking to content on your website, you need to give them a reason to do so. The Skyscraper technique focuses on this, centring in on a piece of content that websites have already seen fit to link to, and then offering something even better affiliate themselves with.
Paul and Head Ninja Tim take us step-by-step through the entire process of how to successfully pull this strategy off. They look at the traditional marketing techniques it riffs off and how to refine your approach to make it a consistent link builder for your website.
For show notes and to get a free review of your website and digital marketing, complete with a tailored plan to increase your leads and sales online, head to https://exposureninja.com/episode64
Presentation is something that is more prevalent in online marketing than you might assume. Whether you’re presenting a product, an aspect of your company, or the business as a whole, getting your point across successfully and in the right way is a key factor in successful customer engagement.
Voice coaches know exactly what it takes to inspire people through the spoken word, so in this podcast episode, we chat to one of the best. Andrew Bennett from Toastmasters, a vocal performer and President of Berkley Square Speakers, talks about the importance of conveying trust and clarity of message in your voice. Andrew explains how the likes of mumbling or a monotonous tone can damage your intentions, and encourages us to embrace impromptu speaking, rather than fear it.
Speak in a way that oozes authority and demands respect (while remaining respectful yourself) in the likes of audio interviews and webinars, and your brand will appear authoritative as a result. What’s more, if you’re engaging with your public speaking, that success will bleed over to your writing, opening up new avenues to market your business in a more appealing way.
From product descriptions to blog posts, social media activity to written presentations, filling your writing full of those skills you learned to improve your public speaking can take the perception of your business to the next level. So, enjoy picking up some valuable skills for Andrew, as well as just enjoying his dulcet tones!
For show notes and to get a free review of your website and digital marketing, complete with a tailored plan to increase your leads and sales online, head to https://exposureninja.com/episode63
Like so many other areas of SEO and content marketing, anchor text is all about relevance to your brand and value to your audience.
When done right, anchor text plays a major role in the online visibility of your website, meaning you risk being behind plenty of competitors if you don’t utilise it. However, going in all guns blazing without knowing your stuff could prove ineffective or even costly for your business, as search engines view your scattergun approach as spammy and hit you with a penalty.
We’re always telling you how awesome our Ninjas are here at Exposure Ninja, but don’t just take our word for it. To break down the rules and importance of anchor text, we couldn’t think of anyone more qualified to chat to than Andy Tuxford – one of our resident SEO experts.
Andy tells us how the days of keyword stuffing and Google-bombing are over thanks to updates and smarter algorithms, creating a more difficult, but fairer platform for all SEO strategies to compete. He outlines the seven types of anchor text you can use, stressing the importance of using each naturally, and gives some easy-to-implement examples of what makes for correct and beneficial anchor text.
With Google’s algorithms constantly improving, it actually makes SEO strategies like anchor text use simpler than you might think. Google is looking to reward content that is useful and relevant to web users, so you should be creating content on your website that does exactly that. Using anchor text within blog posts and web copy that takes users to appropriate pages and helps readers answer questions is of massive importance. In this episode, the Exposure Ninja team tells you how to do exactly that.
For show notes and to get a free review of your website and digital marketing, complete with a tailored plan to increase your leads and sales online, head to https://exposureninja.com/episode62
Success stories. As an entrepreneur or small business owner looking to carve your own path to prominence, success stories are something you should be paying VERY close attention to.
They’re not unattainable, irrelevant tales, and they’re certainly not just another business bragging about its big numbers and rise to fame and fortune. They’re paths to success that always, without fail, hold some kind of strategy, tip, or piece of information that you can bring into your own approach to guiding your projects.
On this episode of the Exposure Ninja Digital Marketing Podcast, we go under the hood of an awesome modern success story. Co-founder and Chief Brand Officer of voices.com, Stephanie Ciccarelli, was kind enough to chat with us about the rapid progress of her business. Voices.com is a platform for companies and voiceover artists from over 130 countries to find each other and work together on projects.
Stephanie spoke to us just days after a global leader in investment banking, Morgan Stanley, chose to invest in her business. That’s just the latest giant step forward voices.com has taken in recent years, as the brand has quickly grown from just Stephanie and her husband doing their own voiceovers, to a globally recognised brand that over 500,000 voiceover artists and major businesses use to set up projects.
So, what does Stephanie put that success down to? As well as that necessary, heavy dose of determination and business savvy, voices.com has benefitted massively from the use of content marketing strategies. From understanding which marketing channels to focus on, to the importance of regular and targeted blog posts, to the tips which saw the website rocket up the search engine results, Stephanie talks us through the strategies which guided her brand to the top. It’s a shining example of how content marketing can, when utilised correctly, give your business a nitrous boost of energy. So take the relevant tips from this success story and turbocharge your own journey to the top!
For show notes and to get a free review of your website and digital marketing, complete with a tailored plan to increase your leads and sales online, head to https://exposureninja.com/episode61