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Now displaying: 2020

Welcome to the Exposure Ninja Digital Marketing podcast, here to help you grow your business through better visibility, higher conversions and Ninja marketing strategies.

Mar 18, 2020

In this episode of the Exposure Ninja Digital Marketing Podcast Tim chats with fellow Ninjas, Digital Strategy Manager, Dale Davies and Sales Manager, Ali Newton. Today's show is about the most common marketing traps businesses can fall into. Namely, the negative effect of spending too much time worrying about them. 

We often see that a marketer's advice is either misunderstood or taken too seriously. Perhaps leaders take such advice out of context or invest too much time into what's designed to be a quick tip. 

The result? Businesses often create content that's either irrelevant or disengaging. 

A great example of this is when businesses become too obsessed with their competitors. Most of us have either read or been told to 'keep an eye' on our competitors at some point in our business journey. After all, keeping tabs on your rivals is marketing 101. Right? 

Well, this handy tip ends up being detrimental to most businesses when we put too much weight on what could be a throwaway comment. 

At worst, this could leave clients with an unhealthy interest in monitoring their client's campaigns. In turn, this could result in neglecting your business success. 

Ultimately, this show is a brutal look at marketing techniques that may be wasting your valuable time. 

Here Tim, Dale and Ali discuss how to identify if you are engaging in time-sucking activities and what you should be doing instead. 

And if you're still on the fence as to whether you should listen to this episode, for fear that this might be a waste of time, here's how it made Tim feel: 

"I actually think that this podcast has been one of the most useful experiences of my life personally – slightly uncomfortable in places but overall very good"

Enjoy!

4:48 What is the first biggest marketing waste of time? (No Focus Content) 

5:40 How do people know if they are falling victim to this? (No Focus Content) 

14:50 Ignoring your competitors or obsessing about them and neglecting your own marketing strategy. 

19:00 How frequently should people be checking out their competitors? 

20:00 Should I quit everything and focus all of my energy on my new business without testing? 

23:50 How can you improve your e-commerce website's user experience? 

31:30 Is selling online easy? 

39:50 Are metrics trustworthy? 

43:17 How important is it to follow marketing agencies advice?  

52:00 Am I changing my campaign tactics too often?  


For show notes and to get a free review of your website and digital marketing, complete with a tailored plan to increase your leads and sales online, head to  https://exposureninja.com/podcast/episode152/

Mar 11, 2020

This week on the Exposure Ninja Digital Marketing Podcast, Tim is joined by his birthday twin, Azeem Ahmad from Staffordshire University. As a frequent speaker at events like BrightonSEO, and having worked with both client and agencies alike, it's safe to say that Azeem knows his stuff when it comes to digital marketing. 

Just in case you don't get the pleasure of bumping into Azeem at an industry get-together, we've grabbed him for a chat. And if you're looking to reduce your CPA, you're in the right place. Using his university experience, Azeem talks us through how to manage Paid Ads on a low-scale budget (not to mention in a competitive and seasonal market). 

In this episode, Azeem tells us how he analysed user journeys and behaviours to determine which months proved to be most profitable for Staffordshire University. This vital information helped Azeem get ahead of the competition, tailoring content to prospective leads at the right time of year. 

So, take a listen today and discover how you could use similar techniques to find out which times of the year are most profitable for your business. 

Got a specific question you want answered? The time codes below will help you find what you are looking for.

2:55 What is Staffordshire University? 

4:40 How long have you been at Staffordshire University and what sort of changes have you seen about how they market and how they use the internet to get more attention? 

8:10 How do you figure out the number of touches a lead touches before they decide to become a student?

11:25 What are you tracking?

14:21 What is your budget like? 

16:30 Do you do retargeting? 

20:00 You achieved a 76% decrease year on year, what were the key learnings for you? 

23:10 It seems like your content calendar approach to the year, is there a model for when your budget will be best spent? 

26:25 When you are testing different benefits, how many would you test against each other? 

31:15 Successes and failures? 

35:28 Has anything you've tested turned out to be amazing? 

38:45 If you had an unlimited amount of budget what would you do? 

40:00 If you could go back and give yourself some advice on day one of working at Staffordshire University, what would it be? 

For show notes and to get a free review of your website and digital marketing, complete with a tailored plan to increase your leads and sales online, head to  https://exposureninja.com/podcast/episode151/

Feb 26, 2020

This week on the show, we have Holly Pither from Tribe PR, an independent communications agency specialising in earned media to help organisations of all sizes increase their brand advocacy. She is here to talk about how brands can become 'tribes' and what that can do to build advocacy for your company. 

 

You probably know people who are part of a brand’s ‘tribe’, you may even be part of one. We're talking about someone who is more than just loyal to a brand, they strongly advocate it. A classic example of a brand with a strong tribe mentality is Harley Davidson motorcycles. They know exactly what they stand for, they know who is part of that tribe, and they don't open it up to everyone. 

 

But is your company tribe worthy? 

 

You would be surprised at the array of different companies that are incorporating this 'tribal' brand affinity into their marketing. It can work with B2C and B2B companies. Your brand might never be as 'cool' as Harley Davidson, but that doesn’t mean you don’t have a quality product or service that people won’t believe in.

 

Holly goes through and breaks down how to start to build this tribal brand mentality and helps us understand the most important element: 

 

"People aren't just buying your brand, they are joining it."

 

  1. 2:44: What is Tribe PR
  2. 4:20: What is a tribe and are there any companies that already have tribes? 
  3. 6:30: How would a business know if they have a tribe already? 
  4. 7:48: "Is my brand cool enough?" Is this something every brand can do? 
  5. 11:49: What's the first thing to do to start becoming a tribe worthy? 
  6. 16:40: How do you ensure brand consistency?
  7. 22:55: How do you know your brand is going to resonate with customers? 
  8. 26:39: How do you know if this stuff is working? 
  9. 33:10 What are some of the successes and failures of the campaigns that you've run? 
  10. 37:23 Is there anything that you've done where you've thought "they want to push this but I don't think it's going to work", then it's worked? 
  11. 40:00 If you can pick only one marketing channel what would you pick? 
  12. 40:50 If you had to annex Tribe PR in the next year, what would you do?
  13. 41:38 If you could go back and give yourself advice on day one of Tribe PR, what would it be?

 

For show notes and to get a free review of your website and digital marketing, complete with a tailored plan to increase your leads and sales online, head to  https://exposureninja.com/podcast/episode150/

Feb 19, 2020

In this episode of the Exposure Ninja Digital Marketing Podcast, we have David Deng who has built a massive Instagram following for his @entrepreneurshipfacts account. With an impressive 1.2milllion followers and 2,000-3,000 new followers each day. 

David has a unique insight into how to build a successful Instagram page and this video will help answer questions such as, how many times a day should I post? What sort of content is best for my audience? And what hashtags should I use for my business?  

We also get an insight into other aspects of building a large following on Instagram that may not seem too important at first glance, such as the username you choose for your account. This small but significant step is a great way to build followers and help your account become well known. So you need to get it right! 

So sit back and enjoy as we get down to the nitty-gritty of how David has managed to build such an extraordinarily large Instagram following in 3 years. 

  1. 2:30: When did you start the page and why? 
  2. 5:30: Did you think it could get to a point where you could earn income from the page? 
  3. 7:15: What does it look like on a daily basis managing a page with 1.2 million followers? 
  4.  8:44: What have you learnt about posting frequency as you've built the page? 
  5. 11:00: Instagram has seen a lot of content evolution recently, what sort of content best fits your audience? 
  6. 12:35: What's more important, value or format?  
  7. 14:00: As you were building the page did you start to feel pressure about creating new content?
  8. 16:40: What are the most effective growth strategies that you've come across in your journey so far?
  9. 19:41: How do you find the hashtags you use and do you have any tips? 
  10. 22:30: What strategy do you use to promote other accounts? 
  11. 25:14: How has your page been grown almost exclusively organically?  
  12. 27:00: How did you align yourself so well with your target audience? 
  13. 29:23: How will things change as Instagram starts to take away like? 
  14. 30:20: Do you have an Instagram hacks? 
  15. 34:38: What are some of the ways you can monetize your page? 
  16. 36:06: How do you choose the relevant ads for your audience?
  17. 40:18: If three years ago David could see you today, what would he say? 

For show notes and to get a free review of your website and digital marketing, complete with a tailored plan to increase your leads and sales online, head to https://exposureninja.com/podcast/episode149/

Jan 1, 2020

In this episode of the Exposure Ninja Digital Marketing Podcast, we are getting to grips with Google ads and showing you how to determine if they are worth investing in for your business.

Google ads are expensive and can be complicated, it's safe to say that you need to know what you are doing when you advertise with Google ads. So It's not surprising that the majority of business that are using Google ads are not being effective with their budget.

Before using Google ads it's important to know your Cost-Per-Click (CPC) and your website's Conversion Rate (CR). With these in hand, you can calculate if Google ads can be effective for your business.

Here is Tim to give you some golden rules for when you should not waste your money on Google ads.

Here’s when you should NOT run Google ads –
2:13: When the numbers don’t make sense.
6:33: When your website SUCKS compared to competitors.
7:33: When you don't have a clear conversion goal.
8:42: If people aren’t searching for what you do.
9:34: If you are not committed to optimising and tracking things over time.

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