When people think of personal brands, they might think of someone like Richard Branson. But you don’t have to have the cool grey beard or be willing to throw yourself off buildings to develop a personal brand.
In this episode, Tim Cameron-Kitchen and Adele McClay discuss how businesses of all sizes can use the owner or founder’s persona, as well as the personas of key employees, to make their business more attractive online and offline.
Ever spent an insane amount of money on a new website only to find out that it’s not bringing you any business? The planning phase of any new website is crucial, as this is where the marketing thought goes in. What does your new website need to do? What are the most important elements that every new website should contain? How should it be structured? What should the design look like?
In this episode, Tim, Lozz and Head of Development at Exposure Ninja Brittany discuss how to plan the perfect website. From the pages to include to the design to use, hear it straight from the people who have built and analysed hundreds of websites in every market. This episode could well save you tens of thousands, and a LOT of stress!
Bloggers and social media are the magazines and newspapers of the 21st Century. There’s a reason that the world’s biggest brands turn to online influencers when they want to sell a lot of product and increase the visibility of their brand. In this epi
Any time you’re driving traffic to your website, most of your visitors will not buy. Whether your conversion rate is 1% or 25%, you’re still losing *most* people.
But just because they’ve left, it doesn’t mean that they’re not qualified. Driving those visitors BACK to your site for a second look can be very profitable, and in fact a returning visitor is 43% more likely to turn into a customer.
In this episode we’ll look at how to use Facebook retargeting effectively to maximise the ROI of the visitors who leave your site without converting. We’ll look at how to segment them according to their interests (to make sure you’re sending them back to the pages that they are most likely to buy from), some strategies that different businesses can use, and how to make sure your ads don’t come across as ‘creepy’.
Whether you’re an eCommerce business, service or SAAS company, this episode will show you how to use Facebook retargeting effectively to drive sales and growth.
If you’ve tried running Facebook ads but not seen the sort of success you’d like, in this episode Laurence shares his top tips for optimising your campaign to maximise ROI. We’ll look at the importance of the Facebook Pixel and how to use it, how you should be optimising your campaigns, and how to dramatically improve the efficiency of your ads by stripping out audience segments.
For show notes, head to https://www.exposureninja.com/episode7
To read The Ultimate Beginners Guide To Facebook Ads, go to: https://www.exposureninja.com/facebook-ad-beginners-guide/