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Now displaying: March, 2019

Welcome to the Exposure Ninja Digital Marketing podcast, here to help you grow your business through better visibility, higher conversions and Ninja marketing strategies.

Mar 26, 2019

In this week’s episode of the Exposure Ninja Digital Marketing Podcast, we’re delighted to welcome Pia Silva of Worst of All Design back to the show!

Pia joined us on the show back in 2017 on Episode 25 of the podcast, where she shared her expert knowledge of how small companies can compete (and win) against larger, more established players – all by harnessing the supreme power of branding.

This time around, we’re taking things one step further and discussing how to go about branding your business with your ideal customer in mind.

What can you expect to learn from this podcast episode?

This is a super interesting episode with Pia packed full of gems of knowledge about how to understand your target audience and their pain points in order to stand out and win new customers!

Here are some of the things we discuss:

  • How to brand your business to stand out in your niche
  • How to profile your target audience
  • What sort of characteristics need to make up an audience profile
  • How well do we really need to understand our target customer?
  • How to design your brand to resonate with your ideal customer

Huge thanks to Pia Silva for joining us again on the podcast! You can find Pia on Social Media @PiaLovesYourBiz and if you're on Facebook, make sure you join her group Badass Your Brand

You can also sign up for Pia's FREE TRAINING at HowToBuildABadassBrand.com

For show notes, head to https://exposureninja.com/episode121. While you’re there, don’t forget to get a free review of your website and digital marketing efforts. Each review comes complete with a tailored plan to increase your leads and sales online!

Mar 19, 2019

Welcome to another episode of the Exposure Ninja Digital Marketing Podcast, and boy do we have a treat for you today! In this week’s episode, Tim is joined by the direct-response copywriting hero, and living legend, that is John Carlton.

For those of you that don’t know who John Carlton is, he’s one of the A-List of direct-response copywriters who’s been around since the golden age of newspaper and magazine advertising. John is responsible for some of the most powerful full-page written ads of all time, including this 'Magic Move' golf ad and this 'Free Gun' ad.


What can you expect to learn from this podcast episode?

This episode is a real chance to learn from a true legend and take the principles of direct-response marketing, that was so well established and effective in direct mail and newspapers/magazines ads, and translate them into today's digital advertising world to benefit your own business!

Here are some of the things we cover in this episode:

  • John’s definition of good copy
  • What sort of difference can good copy make on a website?
  • Attention: How can you keep people’s attention on a page long enough for them to be influenced by your message? PLUS: Who is a more formidable enemy - the magazine page turn or the back button?
  • John’s website copy sins that lead visitors NOT to convert
  • Objection Handling: How to identify the main buyer objections when you’re writing your website copy
  • Personality vs Sales: Getting the balance right in your copy
  • Writing Copy for Video: John’s top examples and what he thinks makes a compelling video script
  • Long Form Video (i.e. webinar) vs Short Form Video (i.e. Facebook ad)
  • Email: How to make sure your emails get read and discussions on the optimal email length
  • John’s tips for becoming a better writer

BONUS CONTENT: Make sure you watch the video version of this episode as we show you some of John’s most awesome ads ON SCREEN while we’re talking.

 

For show notes, head to https://exposureninja.com/episode120

While you’re there, don’t forget to get a free review of your website and digital marketing efforts. Each review comes complete with a tailored plan to increase your leads and sales online!

Mar 12, 2019

In this episode of the Exposure Ninja Digital Marketing Podcast, Tim is joined by the in-house Pay Per Click (PPC) Ninja Dream Team, Lizzie Cross (Head of PPC) and Lenka Stefanakova (PPC Team Leader).

If you’re currently running PPC ads or are in the process of setting up your campaigns then this episode is a MUST listen to make sure your ads are super-slick and ninja optimised to ensure the very best results for your business!

What can you expect to learn from this podcast episode?

Tim, Lizzie and Lenka take a deep dive into what makes an effective PPC campaign. As two ninjas that spend their entire work lives setting up, optimising and running ridiculously awesome PPC campaigns for our clients, there isn't much that these two haven't seen or dealt with before in the work of PPC!

Here are some of the things Tim asks the ladies during this episode:

  • What are the common mistakes people are making with their PPC campaigns? (and how to avoid/fix these mistakes in your own campaigns)
  • Where is the ‘low hanging fruit’ in PPC? i.e. the areas where YOU can improve YOUR campaigns quickly and easily with super-fast results!
  • How to improve the performance of PPC campaigns over time — monitoring, tweaking and amending campaigns
  • How to effectively split-test your Google ads
  • Other hints and tips for successful PPC campaign optimisation

For show notes, head to https://exposureninja.com/episode119 

While you’re there, don’t forget to get a free review of your website and digital marketing efforts. Each review comes complete with a tailored plan to increase your leads and sales online!

Mar 5, 2019

In today’s episode of the Exposure Ninja Digital Marketing Podcast, Tim is joined by Kelvin Newman, the Founder of BrightonSEO and Rough Agenda.

BrightonSEO started out as a few people meeting at an upstairs room in a pub and is now the UK’s top SEO conference, running twice a year at the biggest venue in Brighton!

As the founder and lead organiser of such a massive SEO event, Kelvin is blessed with a super unique perspective of SEO; he gets an inside look across the entire industry, with first-hand insights into current trends, what's coming up, and what’s fallen off the radar completely.


What can you expect to learn from this podcast episode?

As Kelvin is so ingrained in the SEO world, we wanted to bring him onto the podcast to find out where he sees the future of SEO going, and get his thoughts on what’s happening currently in such a diverse and fast-paced industry!

Here are some of the things we discuss:

- Getting the basics in place before you disappear down the rabbit hole of ‘new stuff’

- The fundamentals of SEO for small business owners and marketing managers

- The little things that you can do to generate big results in SEO

- How to best leverage your time when working on your SEO campaign

- David vs Goliath: How smaller companies can take on the big boys in their industry

- Kelvin’s top examples of companies successfully punching above their weight

- Link Building: are links a perfect way of measuring authority or is it one of those things that WILL change?


For show notes, head to https://exposureninja.com/episode118. While you’re there, don’t forget to get a free review of your website and digital marketing efforts. Each review comes complete with a tailored plan to increase your leads and sales online!

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