Ever wondered how certain social media profiles go ‘super-viral’ and grow exponentially? In this week’s episode, we go behind the scenes of such a campaign with Mitchell Stuart, and pull out the lessons learnt that you can adapt to grow your own social following.
For show notes, head to https://www.exposureninja.com/episode20
This episode is for anyone who has set up an ad campaign, driven some traffic to their website and sat back waiting for sales… and waited… and no sales. Marketing always involves an element of the unknown, and campaigns zero even for experienced marketers from time to time. So what’s the process you need to go through to identify where the blockage lies?
We’ll explain how you can work backward, up through your funnel, to find where the campaign is underperforming. Are you driving enough traffic? Is it the *right* traffic? Are people getting to your site and dropping out?
You can read the show notes at https://www.exposureninja.com/episode19 or head over to the blog and read a longer post about this process at https://www.exposureninja.com/website-isnt-making-sales-troubleshooting-digital-marketing/
Our guest this week started his marketing life setting up what became one of the UK’s first and largest online glasses retailers until they were hit by a heavy Google penalty that the business never fully recovered from. Jonny Ross then went on to set up his own digital agency. In this episode, we discuss how B2B and B2C companies can use personas on social media to increase the number of conversations they have with their audiences.
For show notes, head over to https://www.exposureninja.com/episode18
If you’ve ever wondered how giant websites (like eBay and skis.com) work on converting more of their visitors into buyers, then this episode will be a real treat for you. Khalid Saleh has been in conversion rate optimisation since before it was a recognised thing, and has worked with some of the World’s biggest brands.
We’ll be discussing some of the campaigns he’s worked on, the lessons that he’s learned about human behaviour online, and what businesses of any size can take from the experiences of such high traffic websites to improve their own lead and sales volume. Enjoy!
Every business has a sales funnel, even if they didn’t consciously plan it. From someone becoming aware of your business to deciding to make a purchase, every buyer goes through the same 4 stages: Awareness, Interest, Desire, Action.
In this episode, we’re going to be looking at how you can accelerate people through your sales funnel using Ninja-style marketing, from increasing awareness to motivating those already familiar with you to take ACTION.
For show notes, head over to https://www.exposureninja.com/episode16