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Now displaying: October, 2016

Welcome to the Exposure Ninja Digital Marketing podcast, here to help you grow your business through better visibility, higher conversions and Ninja marketing strategies.

Oct 25, 2016

Most people are horrified when they learn that as much as 80% of their website visitors are leaving their sites without engaging at all, and rightly so. Traffic can be expensive, so encouraging visitors to stick around longer can make a lot more sense than simply throwing more traffic at an under-performing website.

In this episode Tim and Lozz discuss the all-important bounce rate metric: what it means, what it should be, and, most importantly, how to reduce it. If you’d like to convert more of your existing website traffic into customers and reduce your wasted ad spend, you won’t want to miss this.

For show notes head to https://www.exposureninja.com/episode6

To read the Exposure Ninja Guide: ‘What is a good bounce rate?’, head to www.exposureninja.com/bounce-rate

Oct 18, 2016

In this week's podcast episode, Tim and Lozz discuss the 5 questions that any website's homepage needs to answer.

Whilst these questions might seem obvious, you would be amazed at how few websites answer them adequately. 

As always, the golden rule of website design is "you can't be too obvious". So whether it's hiding important information in the footer, turning your audience off with the wrong images or failing to describe clearly why people should choose you over your competitors, many sites are guilty of unknowingly sabotaging their chances of conversion. Answer these five questions clearly, however, and you'll be well on your way. For show notes visit www.exposureninja.com/episode5

Oct 11, 2016

Ever struggled to find interesting blog topics or outreach ideas? In this episode of #askninja Tim gives 4 killer questions that you can ask to unlock more blog topics than you'll ever need. Also in this episode: get the lowdown on Google's Penguin 4.0 update, get the truth about Meta keywords, and get Tim's top suggestions for picking a Wordpress theme. For show notes, head to www.exposureninja.com/podcast

Oct 4, 2016

Most businesses try to sell immediately from their websites. But this is rarely the most effective or profitable use of a website, and typically much larger gains can be made by using Lead Generation strategies instead or as well.

In this episode Tim and Lozz explain how you can begin using Lead Generation principles on your website to increase the number of leads and sales that you attract. 

Tim will share his tips for choosing an appealing lead 'bait', picking software, and how to create a follow up campaign.

They'll also discuss some real life examples, and run through the process of designing lead generation for some hypothetical businesses.

Whether you're an eCommerce website or a service company, and whether you're local, national or worldwide, this episode will help you think through and map out how you can use lead gen to grow your business through your website.

Oct 4, 2016

Does writing new blog posts always seem to be at the bottom of your to-do list? Are you bored of writing posts that no one reads, which never rank well and make you wonder why you're bothering at all?

If so, you are not alone. Blogging is something that most businesses struggle with. They know that they should be doing it, but when the time comes to actually do it, there's always something that feels more important which needs to be done instead.

In this episode, Tim interviews experienced blogger and Exposure Ninja's Head of Digital PR, Charlie Marchant. Charlie shares her tips and suggestions to turn any business's blog from a low-priority content dump to an important and thriving source of traffic and sales.

You'll discover:

  • How to come up with content ideas that will actually get read and shared
  • How frequently you should be posting
  • Scheduling, clustering and timing your posts for success
  • How creating a content planner can take all the strain out of your topic selection
  • Killer tools for finding the best blog topics
  • How to get people on your team (or outside your team) to help with writing your posts, without damaging your 'brand voice'
  • How to turn blog visitors into buyers or leads for your business

When Charlie is not leading Exposure Ninja's 25-strong Digital PR team as they create and promote blogs for businesses, she's blogging for herself though Charlie On Travel, a popular and influential blog documenting her travel around the world.

Oct 3, 2016

In this episode, SEO Ninjas Tim Cameron-Kitchen, Zack Hayes and Dale Davies discuss exactly what it takes to improve the ranking of any website, based on their experience analysing, consulting with and working on thousands of websites in every imaginable market.

Every SEO campaign begins with your website, and you'll discover how to optimise your website and order your content to maximise its Google-friendliness.

Then, when it's time to get promoting, hear the Ninjas' top tips for attracting links to your website from some of the World's highest-authority sites. Learn how to get links from video sites, how to spot good quality directories and how to be featured in magazines, news sites and high profile blogs - all to boost your ranking.

If you've read Exposure Ninja's Bestselling SEO book How to Get To The Top of Google, this episode is your chance to get behind-the-scenes and hear first hand what it really takes to implement this stuff and the results that it can achieve for you.

Oct 3, 2016

In this episode, Tim Cameron-Kitchen (@timninjakitchen) shares his tips for new businesses looking to promote themselves online, or established businesses that are new to digital marketing.

In the early days of any digital marketing campaign, priorities are everything. Rather than trying to be everywhere all at once, it makes sense to choose your channels and focus your attention on the sources of traffic which will bring you those all-important early sales.

Tim and Laurence talk about how to identify your perfect target audience, and where to find them online. They discuss how to find and communicate your Unique Selling Point (USP) effectively through your website, and give some examples of USPs that work well online.

They'll share their tips and observations about new brand launches that haven't worked, and why.

You'll also discover what a new business website needs to do and say, how to get it built, and how to tell whether a DIY approach is suitable for your particular market. Learn about driving your first traffic through paid ads and SEO, and how to keep a handle on costs. 

Finally they'll give some tips on scaling your marketing activity as you grow, and taking feedback from your online audience to pivot and refine your offering.

If you're launching a new venture online or are getting your existing business online for the first time, this episode will take you step-by-step through the process from the people who do this all day every day.

 

 

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