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Now displaying: April, 2019

Welcome to the Exposure Ninja Digital Marketing podcast, here to help you grow your business through better visibility, higher conversions and Ninja marketing strategies.

Apr 30, 2019

In this week’s episode of the Exposure Ninja Digital Marketing Podcast, Tim is joined by our very own Deputy Head of Content Marketing, Sam Lyon.

Sam is an absolute beast when it comes to getting our HR clients placed in some of the top publications around and has landed articles in The Guardian, Entrepreneur and a cubic mega-tonne of leading HR publications!

What can you expect to learn from this podcast episode?

Tim and Sam waste no time getting to the good stuff in this episode, so if you’re looking to get to grips with the content marketing publishing process, from working out what kind of publications to target for your business all the way through to pitching and securing those all-important article placements, Sam’s got you covered!

Here are some of the things we dive into in this episode:

  • How to identify the best publications to get featured in
  • How do you make sure your article topics match up with what your target publications are looking for
  • How to effectively research your articles
  • How to make sure your article aligns with your business AND the target publication
  • Insights into Sam’s entire publication process, including her insider tips on reaching out and pitching to some of the world’s biggest publications!
  • Behind the scenes of one of her proudest features in Glassdoor
  • How to maximise the number of articles you can publish for your business

Massive thanks to Sam for taking the time out her super busy ninja schedule to join us on the show!

For show notes and to get a free review of your website and digital marketing, complete with a tailored plan to increase your leads and sales online, head to https://exposureninja.com/episode126

Apr 23, 2019

In this week’s episode of the Exposure Ninja Digital Marketing Podcast, Tim is joined by Tyler Jack Harris, owner of two multi-million-dollar life insurance companies and the man behind the My Living Legacy vlog and the Sales Wolves podcast.

Tyler’s story is pretty amazing and his business growth and success is directly linked to personal branding and a process he calls “scale impact”.

According to Wikipedia, Personal Branding is “essentially the ongoing process of establishing a prescribed image or impression in the mind of others about an individual, group, or organisation”, but Tyler takes this one step further and looks at personal branding as a way to create a legacy — not only in terms of your business impact but in terms of having an impact on the world around you as well.

What can you expect to learn from this podcast episode?

If you’re thinking about pushing your own personal brand or someone in your business is thinking about doing it, there is SO much to take away from this episode!

From the practical content strategies and planning side of things to overcoming the fear of putting yourself out there and keeping that doubting inner voice in check, Tyler has so much knowledge to share on this subject, plus he’s just a genuinely nice guy with a lot to offer!

Here are some of the things we cover in this episode:

  • How Tyler has used his personal brand to build his company, and why it’s not just about chasing fame!
  • How to overcome limiting beliefs and muster the courage to put yourself out there (in spite of the haters!)
  • How to decide how much resource to put behind your personal brand
  • How to manage building your personal brand with other aspects of your business and personal life
  • Delusion vs Persistence: How to know if you need to change angle vs just keep pushing on
  • Spend: How to decide how much budget to put behind building your audience
  • Strategy: How much do you need to strategise and plan vs freewheel it? Do you need to have a very specific audience profile in mind or do you believe more in just being yourself and seeing what comes out?

Huge thanks to Tyler for joining us on the show.

For show notes and to get a free review of your website and digital marketing, complete with a tailored plan to increase your leads and sales online, head to https://exposureninja.com/episode125/

Apr 16, 2019

In this week’s episode of the Exposure Ninja Digital Marketing Podcast, Tim is delighted to be joined, once again, by Lozz Newton — a veteran and all-round legend of the Exposure Ninja podcast.

For those of you that don’t know, Lozz actually moved on from Exposure Ninja last year but he’s come back onto the show to share his insights from some testing he’s been doing at his new company around Facebook Ads tracking and how to improve the accuracy of your ads if you’re running lead generation campaigns.

This is a particularly useful episode for anyone who is having trouble tracking their sales through their Facebook ads.

What can you expect to learn from this podcast episode?

If you’re a service-based business like we are here at Exposure Ninja, it’s likely that a lot of your sales come after a consultation period of some kind.

This means that your clients aren’t necessarily converting directly through your website, but through a phone call, a person to person meeting, or an email exchange later on. Because of this, any Facebook ad campaigns you’re running will need to be focused on lead generation, which means that when it comes to the data, you can see which ads generate leads, but not which ones generate sales.

This is a MASSIVE problem for Facebook ads optimisation — if you don’t know which ads result in sales, it’s pretty difficult to improve your ad campaign over time.

While leads are great, we all know that not all leads are created equal, and not all leads turn into sales at the same rate; think low-quality leads from people with too much time on their hands vs high-quality leads from interested buyers (we know which we’d rather have!) The problem is, if my only option is to optimise for leads and nothing else, I’ll almost definitely end up with lots of the first type and very few, if any, of the second.

So, notepads at the ready, it’s time to learn a thing or two from the Facebook Ads master himself, Lozz Newton, about how to overcome this problem using various offline conversion tracking techniques.

PLUS, don’t miss the bonus Facebook News Roundup at the end of the episode, some interesting stuff on the way!

For show notes and to get a free review of your website and digital marketing, complete with a tailored plan to increase your leads and sales online, head to https://exposureninja.com/episode124

Apr 9, 2019

In this week’s episode of the Exposure Ninja Digital Marketing Podcast, Tim is joined by one of our awesome Dev Project Managers, Holly Cuthbert.

Holly is responsible for managing website project builds for our clients, working in tandem with our Web Development and Design teams to ensure every website we build is beautifully managed and delivered on time!

Holly came to Exposure Ninja from a fashion and branding background, which means she has some interesting insider knowledge of how businesses within very competitive markets, such as the fashion industry, can stand out and convince people to drop £300 on a plain t-shirt with a tiny designer brand logo on it!

What can you expect to learn from this podcast episode?

In this episode, Tim and Holly dive into the fashion industry’s branding approach and how this can be adapted to other highly competitive markets.

Here are some of the things we cover in this episode:

  • Your business’s personality is super important - don’t be afraid to have one!
  • Identifying your target audience: How can you start doing this? What does this allow you do to?
  • Your Business Vision & Mission Statement: Why they’re important and something you should be referring to CONSTANTLY
  • Brand Voice: How to ensure that you choose a voice which resonates with your ideal customer
  • Brand Story: You might not think the little things are interesting, but your customers will
  • Logo and Colour Scheme: How important are these REALLY?
  • Clarity and Consistency: How can businesses make sure that they always look and sound the same across everything that they do?
  • Price: How does price impact your brand?

For show notes, head to https://exposureninja.com/episode123 

While you’re there, don’t forget to get a free review of your website and digital marketing efforts. Each review comes complete with a tailored plan to increase your leads and sales online!

Apr 2, 2019

In this week’s episode of the Exposure Ninja Digital Marketing Podcast, Tim is joined by the CEO of Magic Monkey, Annie Brooking.

Annie is a bonafide product marketing guru with a wealth of experience in bringing high technology products to market, having worked with some absolute powerhouses in Silicon Valley. With over 20 years as a CEO in high technology companies, she’s an absolute knowledge bank of information about how to launch a product successfully in the marketplace!

What can you expect to learn from this podcast episode?

In this episode, Tim and Annie get right into the nitty-gritty of how to launch or relaunch a product or business using Annie’s awesome ‘60 Skills of a Great Product Manager’ resource.

Here are some of the things we cover in this episode:

  • Annie’s strategic approach to bringing a product to market
  • What comes first, the audience or the product?
  • How to work out who your perfect audience is, and how deep to go on profiling them
  • User Stories: What are they and why are they important?
  • What might be a typical user story?
  • Critical Success Factors: How do you identify them?
  • Iteration vs Disruption: Disruption is usually heralded as the goal but when is disruption not desirable?
  • Goal Setting: Setting goals for a product launch can be tough, how do you approach this?

For show notes, and to access the free download of Annie's '60 Skills of a Great Product Manager', head to https://exposureninja.com/episode122 

While you’re there, don’t forget to get a free review of your website and digital marketing efforts. Each review comes complete with a tailored plan to increase your leads and sales online!

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