This week on the show, we have Holly Pither from Tribe PR, an independent communications agency specialising in earned media to help organisations of all sizes increase their brand advocacy. She is here to talk about how brands can become 'tribes' and what that can do to build advocacy for your company.
You probably know people who are part of a brand’s ‘tribe’, you may even be part of one. We're talking about someone who is more than just loyal to a brand, they strongly advocate it. A classic example of a brand with a strong tribe mentality is Harley Davidson motorcycles. They know exactly what they stand for, they know who is part of that tribe, and they don't open it up to everyone.
But is your company tribe worthy?
You would be surprised at the array of different companies that are incorporating this 'tribal' brand affinity into their marketing. It can work with B2C and B2B companies. Your brand might never be as 'cool' as Harley Davidson, but that doesn’t mean you don’t have a quality product or service that people won’t believe in.
Holly goes through and breaks down how to start to build this tribal brand mentality and helps us understand the most important element:
"People aren't just buying your brand, they are joining it."
For show notes and to get a free review of your website and digital marketing, complete with a tailored plan to increase your leads and sales online, head to
In this episode of the Exposure Ninja Digital Marketing Podcast, we have David Deng who has built a massive Instagram following for his @entrepreneurshipfacts account. With an impressive 1.2milllion followers and 2,000-3,000 new followers each day.
David has a unique insight into how to build a successful Instagram page and this video will help answer questions such as, how many times a day should I post? What sort of content is best for my audience? And what hashtags should I use for my business?
We also get an insight into other aspects of building a large following on Instagram that may not seem too important at first glance, such as the username you choose for your account. This small but significant step is a great way to build followers and help your account become well known. So you need to get it right!
So sit back and enjoy as we get down to the nitty-gritty of how David has managed to build such an extraordinarily large Instagram following in 3 years.
For show notes and to get a free review of your website and digital marketing, complete with a tailored plan to increase your leads and sales online, head to https://exposureninja.com/podcast/episode149/