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The Exposure Ninja Digital Marketing Podcast

Nov 18, 2023

This episode is a re-upload of a classic, but still highly relevant, podcast episode about how you can get the most out of your PPC budget. Enjoy!

Have you ever wondered why Facebook and Google pay their people so much and how they can afford to do so?

A huge part of it is because hundreds of thousands of companies around the world with no clear pay-per-click (PPC) strategy are dumping literally billions of dollars into these ad platforms every year. They’re taking the “build it and they will come” approach, not knowing that PPC advertising isn’t just a matter of ad frequency and quantity but also quality.

These businesses and organisations end up spending more and more money hoping for better results. Sometimes that happens, sometimes it doesn’t.

Now, if the idea of dumping your ad budget into Google and Facebook with very little return and not much strategy hits a little too close to home, then this episode is for you.

In this podcast, our Head Ninja Tim walks you through the three-stage process of designing a PPC strategy that maximises the return on investment (ROI) of every single click that you buy.

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