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High-Performance Digital Marketing Podcast

Sep 23, 2023

This episode is a re-upload of a classic, but still highly relevant, podcast episode about how you can design the perfect buyer persona. Enjoy!

Whether you’re B2B or B2C, the fastest-growing companies in your market will have a really clear idea of who they’re selling to and how to position what they sell to resonate with that target customer.

This is also one of the main reasons that some products and businesses go viral whilst only half of all startups actually survive their first five years in business.

But obviously, we need to understand who our target customer is in the first place.

That’s where buyer personas come in.

Need to create a buyer persona, or refresh one that isn’t quite working? Today’s video and podcast are for you.

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