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Digital Marketing Podcast by Exposure Ninja

Apr 20, 2017

Mummy bloggers can provide some of the most profitable and influential visibility for companies they work with, but for many businesses, working with social influencers is a step into the dark unknown.

In this episode, Tim talks with ‘Queen of the Mummy Bloggers’ Vicki from Honest Mum to get a behind-the-scenes look at what it’s like running a mummy blog, what Vicki is looking for in her brand partnerships, and how companies like yours should best approach bloggers and influencers. She’ll talk us through some example campaigns, how to think about sponsorship fees, and what sort of content angles work best.

For show notes, head to and to get a free marketing plan to show you how to start working with bloggers and influencers to drive visibility and sales for your company, go to