Sep 25, 2023
Google Ads has changed a lot since the start of 2023.
Things that used to work aren’t working as well.
New ad formats, like Performance Max, have appeared and you’re not getting the same results.
But don’t worry. The team at Exposure Ninja and I have been experimenting with these new ad types for a while and we...
Sep 23, 2023
This episode is a re-upload of a classic, but still highly relevant, podcast episode about how you can design the perfect buyer persona. Enjoy!
Whether you’re B2B or B2C, the fastest-growing companies in your market will have a really clear idea of who they’re selling to and how to position what they sell...
Sep 20, 2023
In this episode, Tim and Jess discuss Google Gemini, a new AI model that's rumoured to be 20x more powerful than ChatGPT and a likely search engine upgrade.
Watch the video instead:
Sep 18, 2023
Marketing a B2C business can be really challenging.
Not only do you need to cut through competitor noise, but you also need to battle for attention with every other business trying to get into the wallet of your ideal customer.
But, it’s by no means impossible. Not if you have the right strategies and tools.
Sep 16, 2023
This episode is a re-upload of a classic, but still highly relevant, podcast episode about how to build good quality backlinks to your website. Enjoy!
Pages with a lot of backlinks rank higher than those with less.
It’s just a fact.
It’s how it’s always been and it’s how we expect it to stay.