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The Exposure Ninja Digital Marketing Podcast

Dec 21, 2017

Information is king in the era we live in and customers are extremely aware of your business practices. As a result, cause marketing is becoming a trend. Now more than ever, customers do their research before buying, and their desire to make the world a better place may well be what makes them pick you over your...

Dec 14, 2017

Online quizzes are just starting to catch on in the digital marketing world. A quiz is a very personal experience and, not so surprisingly, everyone loves taking them. But the key to making them work as a marketing tool is understanding who the quiz-taker actually is. Crafting the content to be relevant to the specific...

Dec 7, 2017

Many marketing companies will talk about the ‘brand awareness’ of a campaign. This is often a nebulous concept and one that is difficult to quantify. We here at Exposure Ninja are not huge advocates of brand awareness as a marketing goal, and we want to talk about this. Is brand awareness ever a useful goal? Why is...

Nov 30, 2017

This week on the Exposure Ninja Digital Marketing Podcast, our very own Lozz Newton is back by popular demand to discuss the biggest updates to the Facebook ads platform that you need to be aware of as marketers. Beware that it’s not all sunshine and roses, but let’s start with the good news!

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Nov 23, 2017

Becoming a published author on big sites such as Forbes, Inc and Business Insider is a sure way to create credibility for your personal brand and make yourself into a thought leader in your industry. As this week’s guest puts it, “the root of ‘authority’ is author and nothing will do more for your business”.