Aug 12, 2020
When business is good and you're too busy to do your own marketing, hiring a marketing manager is the perfect solution.
Given the responsibility of increasing your brand's visibility and sales, the perfect marketing manager will sketch out a plan that will result in significant success for your business — but how do you which marketing manager is right for you?
In today's podcast, Tim talks with Ali Newton, the Head of Sales at Exposure Ninja and former digital marketing manager for a successful B2B company in the UK. Together they talk about how to hire a marketing manager, the skills to expect, and the rewards to look forward to.
In the episode, Tim and Ali discuss:
02:13 — Why Ali became a digital marketing manager
03:05 — Do marketing managers need to be academically
qualified?
04:28 — What are the challenges a marketing manager should
expect?
07:23 — What skills or qualities should someone hiring a marketing
manager look for?
10:13 — Which other skills are essential in a perfect marketing
manager?
12:08 — How can business owners make their marketing manager job
look appealing?
14:42 — What should the hiring process look like for a marketing
manager?
19:31 — What is a good interview process for marketing
managers?
21:28 — How to know whether a marketing manager is delivering
results
24:35 — How business owners can support their marketing manager
achieve their best results
26:29 — How to set a level of pressure that's consistent and
rewarding to the marketing manager
28:28
For more information and show notes, head to:
https://exposureninja.com/podcast/163/