Steph Douglas built eCommerce store Don’t Buy Her Flowers off the back of the success of her ‘warts and all blog’.
In this episode Steph takes us behind the scenes of the store’s growth to explain how she used the popularity of the blog to drive sales in the store, designed the brand, built the social media and email marketing channels, and even used being publicly labelled as a ‘bad parent’ by the Daily Mail to grow her shop’s sales.
For show notes and a free bespoke plan to increase the leads and sales that your website generates, head to https://exposureninja.com/episode49
Our guest this week shows that whatever your story is, you can find a way to use it to grow your business and build a closeness with your audience.
Ryan Stewman has been to prison - not once but twice - and not because he forgot to pay tax. No, his offenses were related to guns and drugs.
But in this episode, you’ll hear how he’s used that background to build authenticity and discover why he’s not afraid to tell people about his past because, when presented in the right way, he knows it builds rapport.
We discuss Ryan’s pretty non-traditional approach to social media and blogging, and you’ll hear from him how he grew the Hardcore Closer page to over 150,000 fans just by running boosted posts on his own blog posts!
For show notes and a free bespoke plan to increase the leads and sales that your website generates, head to https://exposureninja.com/episode48
In the second of the two-episode series, Tim and Todd discuss the process Todd used to build and refine FinancialMentor.com’s content to give it the unbelievable rankings it enjoys against some of the World’s biggest financial companies.
If your website is full of fragmented, unstructured and variable quality posts, the process that Todd takes you through will help to clarify exactly what needs to stay, what needs to go and what needs to be combined and improved.
If you’re not planning a content audit, then sit back and let Todd’s approach to creating really useful guides and in-depth articles influence your own content strategy.
For show notes and a free bespoke plan to increase your website’s traffic, leads, and sales, visit https://exposureninja.com/episode47
Todd Tresidder runs FinancialMentor.com and brings in 200,000 monthly visitors. If you’re sat in front of a computer, put the site’s URL into SEMRush and check out the rankings his site has.
How has he achieved these rankings? By creating a series of calculators and tools for his audience, in addition to writing very long form, in-depth posts to help his visitors address the top questions and problems that they have.
Todd’s emphasis on the quality of his content is incredible. His benchmark for the value of what he shares is making it the most useful resource on the planet for that topic, and Google rewards him with the rankings to match. If someone from Exposure Ninja has ever suggested to you that you make your site truly DESERVE to rank in position 1, this episode gives you the process to go through to do this.
For show notes and a free bespoke plan to increase the leads and sales that your website generates, head to https://exposureninja.com/episode46
Social Media Examiner is considered by many to be the World’s #1 authority on social media, and Erik manages their own social media. In this episode Tim and Erik talk about how to use your social channels to build a community around your business, to increase your reach and build relationships with your followers on a much deeper level than just using it as a broadcast platform.
Erik also takes us behind the scenes of the Social Media Examiner’s Friday videos, as well as giving tips on prioritisation, delegation, and which bits of your social campaign you DEFINITELY want some input on.
For show notes and a free bespoke plan to increase the leads and sales that your website generates, head to https://exposureninja.com/episode45
In this episode, Tim is joined by Kyle Racki of SaaS company Proposify to discuss how they have grown their organic visibility using blogs and content marketing to the stage that they’re picking up 200-300 signups per day, and growing 150% per year.
Kyle takes us through his outreach process, gives us his advice for choosing where you want to be featured online, and how they found the content topic ‘goldmines’ that brought them in the most qualified traffic and leads.
For https://exposureninja.com/episode44show notes go to https://exposureninja.com/episode44
Pascal Culverhouse is the type of guy you pray your competitors aren’t. His company Electric Tobacconist sells e-Cigarettes, which (because it’s tobacco) is a market where paid ads are practically impossible to run. This means that everyone - brands AND retailers - is using SEO as their primary traffic generator. This, combined with the fast growth in the vertical, makes it uber competitive.
Despite this, Electric Tobacconist (with the help of Exposure Ninja) dominate the search results in the UK, in many cases outranking even the e-cigarette brands for their own brand names. Learn how Pascal’s relentless drive, ‘Nightclub SEO’ theory and MONSTER conversion rates have helped him and the ET team grow a business in record time. Oh, and it turns out he’s also pretty handy at cricket. But that’s another show!
For show notes, head over to https://exposureninja.com/episode43
This episode is a must-listen if you sell to people who are passionate about your topic OR you run (or are thinking of running) an online membership. Unless you love horses, you have probably never heard of the Parelli Savvy Club, but what Jerome Love and the team at Parelli have been doing over the years is incredible: they’ve built a hybrid online/offline membership site with tens of thousands of members in 72 countries across the World.
In this episode, hear Jerome take us behind the scenes to explain how the team has built the club, how they maintain such high member retention rates, and the non-traditional Digital Marketing approach that they take… to their Digital Marketing! What’s as important as the marketing piece here is the passion that Jerome has for the message and the cause that Parelli champions and this passion comes through in everything the brand does.
For show notes, go to https://exposureninja.com/episode42
Traditional PR is something that we don’t talk about much on the Exposure Ninja podcast because we are primarily focussed on the Internet and therefore Online PR. But in this episode, Christina Nicholson of Media Maven explains how businesses can tap into the authority and credibility generated by ‘regular’ PR.
We also discuss what TV and media editors are looking for, and the mistakes that many businesses make which mean their pitches get totally ignored so that you can make sure that your pitches are successful.
For show notes, head to https://exposureninja.com/episode41
To download a free copy of Christina’s book, visit http://www.mediamavenandmore.com/exposure/
In this episode, Nic Tuxford and Tim talk with Marie Haynes, Google Penalty expert, about the Fred update, how to avoid and recover from penalties, and the difference between good and bad links. We cover how usage metrics can impact your site’s ranking, why the days of Private Blog Networks are numbered, and how to future-proof your SEO.
This was a fascinating episode and Marie gives some great advice and opinions on things that aren’t often covered by the mainstream SEO media. So enjoy!
For show notes go to https://exposureninja.com/episode40
Today we are joined by Robert Glazer, founder of Acceleration Partners. We wanted to get Robert on to talk about affiliate and performance marketing. Some listeners will have affiliate programs in place, many won’t yet, and some of you will be aware of the whole influencer marketing trend, so Robert is here to explain how businesses can tap into these sources of customers and build out an effective performance marketing strategy,
So whether you’re looking to get your own affiliate or performance marketing program established or you want to work with influencers without having to blindly pay out with no hope of a return, this episode should be super useful. It does get pretty in-depth in places and is one of the more advanced shows we’ve done, so get your teeth stuck in and enjoy!
For show notes go to https://exposureninja.com/episode39
We’ve brought in an accountant. Before you switch off, he’s not one of those! For one he’s a client of ours for the last couple of years, which makes him immediately awesome. But aside from that, as you’ll hear, Russell Smith is very much the owner of the accountancy business rather than the boring account. He also has a fierce appetite for digital marketing.
In this episode, we discuss the numbers that he runs his business by (accountants are always right here… as I’ve learned the hard way). We talk about the benefits of SEO vs PPC and we discuss how Russell shamelessly copied our bestselling book strategy and used it to grow his business. Good for him.
Great fun, great guy and we hope you enjoy the show.
For show notes, go to https://exposureninja.com/podcast38
In this episode, Tim is joined by Jason Hartman. You might not know Jason if you’re in the UK, but Jason has built his name over in the States in real estate, both through his own real estate portfolio and his training company. He’s also a prolific podcaster, and when we say prolific: his company publishes dozens of podcasts and his main one has over 800 episodes, which is pretty freakin’ serious.
What’s fascinating about Jason is how he’s built an empire around his personal brand, how he came up with a personal branding message which resonated so well with his audience, and the marketing tool kit he’s used to work in so many areas. We also get an insight into his podcasting strategy and why he has so many!
Jason is a truly fascinating guy with a great story, so enjoy the show.
For show notes, visit https://exposureninja.com/episode37
In this fascinating episode, we talk efficiency, prioritisation, blogging and email list building with Nathan Ellering of CoSchedule. He shares the framework the CoSchedule team uses to create blogs which drive so many customers and email signups and explains the ’10X vs 10%’ mindset that they run every decision through in order to maximise the results they get for every minute spent on marketing and growth. You’ll also discover why it’s their company policy to NEVER correct mistakes in their blog posts!
Nathan thinks really logically and approaches his marketing with such clarity that this episode is perfect for anyone constantly trying to prioritise and weigh up different marketing options and priorities. Single goal focus, 10X vs 10%.
For show notes, visit https://exposureninja.com/episode36
Thought Fiverr was just for spammy backlinks and rubbish templated logos? Then you need this episode, where Tim interviews Kendell Rizzo, a copywriting expert who shares how she has built her business using Fiverr as a lead generation tool.
The process that she went through of niching and then productising her service is extremely instructive, as it demonstrates how to stand out in a crowded market, pick up highly qualified leads, and never have to do a free proposal or compete on price.
If you’re struggling to compete in a crowded and competitive market with a lot of ‘me too’ businesses, Kendell’s story will inspire you to find your competitive difference, and her business is proof that we might all have overlooked Fiverr as a source of new business…
For show notes, head to https://exposureninja.com/episode35
The pace of change online can be frightening, and for businesses who are just starting to feel that they’re getting a grip of the current marketing landscape, it can be intimidating to think about the change that is coming over the next 10 years. But the only constant online is change. Well, change and advertising.
In this episode, we’ll be sharing our predictions for the future of digital marketing. How will it take advantage of advancements in Artificial Intelligence? What about the impact of Virtual Reality? Will ad blockers kill display? How will SEO change as voice search proliferates?
What are your predictions for the future of marketing? Tweet @exposureninja to let us know.
Show notes are at https://exposureninja.com/episode34
Mummy bloggers can provide some of the most profitable and influential visibility for companies they work with, but for many businesses, working with social influencers is a step into the dark unknown.
In this episode, Tim talks with ‘Queen of the Mummy Bloggers’ Vicki from Honest Mum to get a behind-the-scenes look at what it’s like running a mummy blog, what Vicki is looking for in her brand partnerships, and how companies like yours should best approach bloggers and influencers. She’ll talk us through some example campaigns, how to think about sponsorship fees, and what sort of content angles work best.
For show notes, head to https://exposureninja.com/episode33 and to get a free marketing plan to show you how to start working with bloggers and influencers to drive visibility and sales for your company, go to www.exposureninja.com/review
In this episode, I’m joined by one of the World’s best-connected podcast bookers, Jessica Rhodes of Interview Connections. We discuss the different ways that businesses in all industries can use podcasting - both as a guest and as a host - to build credibility, authority, and to drive leads and sales.
Ever wondered about setting up your own podcast? Learn exactly what’s involved, how much time it takes and what the potential upside is. Prefer to be a guest expert? Discover what you need to do to get featured on high-profile podcasts and positioned as an authority.
For show notes, head to https://exposureninja.com/episode32
If your website is getting traffic but it’s not bringing in the sales you’d like, this episode is for you. Tim and Lozz discuss the five ways to increase the performance of your website, even without bringing a single extra visitor.
The guys take you behind the scenes of some high converting websites and walk through the questions that you need to make sure your website answers, how to create profitable credibility instantly, and why you need to treat every single page of your site as a landing page designed to convert leads and sales.
For show notes, head to https://exposureninja.com/episode31
LinkedIn is a high-stakes game: the high CPCs, often smaller audiences and the different ad types require you to have a really clear profile of your target customer, a compelling offer and an attention-grabbing approach.
In this episode, Tim and AJ Wilcox of B2Linked, one of the World’s foremost experts on LinkedIn advertising, walk through an approach that B2B companies can use to navigate this often overlooked platform and not only generate advert clicks, but get their organic LinkedIn posts more viral visibility too.
For show notes, head to https://exposureninja.com/episode30
Competing against well-established competitors can feel daunting, and many assume that companies like these can’t be toppled. In this week’s episode, Tim and Aaron Agius from Louder Online discuss how this is often far from true. You’ll hear how a well-planned content strategy, executed QUICKLY, can give you the upper hand in this battle against the slow-moving monoliths who take 6 months to get approval on a Page Title change.
The guys talk through blogging, link acquisition, content syndication, outreach and using the power of influencers to build your visibility and generate more sales.
For show notes, head to https://exposureninja.com/episode29
Fewer than a third of crowdfunding campaigns successfully hit their target, so what makes the difference between those that get funded and those that don’t?
In this episode, Matt Lo of FitMiBody takes us behind the scenes of his successful crowdfunding campaign, the promotion and marketing behind it, and talks us through the lessons that he’s learned. He also shares his advice for other entrepreneurs embarking on crowdfunding campaigns.
For show notes, head to https://exposureninja.com/episode28
If you’re struggling to get engagement on social media and find yourself posting the same things over and over again to no avail, listen up! In this episode, Head Ninja Tim talks with Shawn Alain of Viral In Nature to discuss how Tweet-ups, live streaming and influencer outreach can dramatically improve the engagement businesses get from social media.
Think live streaming is scary and won’t work for your business? You might be surprised how little preparation you need to do in order for it to be effective.
Head to https://exposureninja.com/episode27 for show notes and to get your free website and digital marketing review.
Want to know exactly what it takes to secure the holy grail ‘position zero’ on Google? Want to know the data behind outranking super high-authority websites, even if your site has low authority? Want to know how to deconstruct your competitor’s SEO and digital marketing campaigns? In this episode, Ninja Tim is joined by Tim Soulo from industry standard SEO tool Ahrefs. Ahrefs has more data than pretty much anyone except Google, and Tim drops some exclusive World first sneak peeks into their latest findings!
For show notes and to request a free review of your website’s SEO, and a plan to help you beat your competitors online, head to https://www.exposureninja.com/episode26
In every market there are some businesses that STAND OUT with a memorable message, and a ton that blend into the general swamp. The ones who stand out tend to take the lion’s share of the business, so in this episode, we’re talking with Pia Silva about how to pick out the things about your business which you can use to carve yourself a memorable brand.
We discuss customer profiling, the use of aggression in branding, pricing, and how small companies can compete (and win) against larger, more established players, all through using the power of branding.
For show notes and to request your free bespoke website and digital marketing plan, head to https://www.exposureninja.com/episode25