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Welcome to the Exposure Ninja Digital Marketing podcast, here to help you grow your business through better visibility, higher conversions and Ninja marketing strategies.

Oct 2, 2017

If you’re an eCommerce business with a traditional online ‘store’, this episode will introduce you to a completely new way of scaling your sales. We often talk about sales funnels to generate leads on the podcast, but in this episode Tim is joined by Trey Lewellen who has built multiple businesses using sales funnels to sell physical products too.

You’ll hear how to turn your audience into a tribe, and how to choose the products that will generate the best ROI when used as lead magnets. You’ll also learn how you can be taking advantage of subscriptions/memberships, even if you previously thought that your business might not be best suited to a subscription model. 

For show notes, head to www.exposureninja.com/episode74

To download Trey’s top performing funnel, go to www.mronit.com/tim

Sep 21, 2017

A good old-fashioned deep dive into the tools and strategies to use in online marketing is all good and well, but sometimes, the end goal goes unmentioned: improving sales and making your business successful.

Perhaps it’s a little too brutally honest to be talked about that often, but it’s important to remember what you’re striving to achieve with your online marketing. That’s why when you see a business soaring to success and making some major profit with the help of marketing strategies, it’s time to sit up and take notice. We found one such success story and just had to get the inside scoop.

We’re talking to Luke Hughes of Origym in this episode of the Exposure Ninja Digital Marketing Podcast. Luke’s the Managing Director of this personal training business which has stormed through the field to become a market leader, less than two years into its existence. The business aims to undercut the plethora of premium-rate personal trainer brands around today, whilst maintaining the quality expected from customers. It’s been a huge success already, turning over seven figures in the first full year with a six-figure net profit.

Luke’s been pretty hands-on with Origym’s marketing strategies, teaching himself the ways of SEO in very little time. That makes it even more outrageous that the Origym website’s Domain Authority is already at 44 – a number most multi-year businesses dream of reaching. Luke talks us through what he and his team have been doing marketing-wise to pull off these tremendous numbers. Plans for Google ads and Facebook ads are discussed, as well as some mean link acquisition strategies to get that DA soaring and put the company on some major publications.

Hughes uses his sales background to never lose sight of that goal of making a profit, but it’s combining that with a more personal, transparent approach that has given Origym the edge over their competitors. So, from a fresh view on digital marketing, to an ethos and branding that makes a genuine difference, there is plenty of success-backed insights here to learn from.

For show notes and to get a free review of your website and digital marketing, complete with a tailored plan to increase your leads and sales online, head to https://exposureninja.com/episode73

Sep 19, 2017

Once unattainable or a luxury in most industries, apps are pretty much commonplace in today’s online world. Every major brand and company you can think of will have its own app. Sooner rather than later, we’ll reach the point where if your business does not have some sort of app, you’ll be behind the curve.

But, just like all other avenues of your business, an app needs to be presented and promoted well to succeed. A poor-quality app that’s difficult to navigate or isn’t functional will flop, potentially creating a negative perception around your entire business. Promotion, meanwhile, is even trickier, with a very limited amount of avenues through which to generate awareness – let alone interest – around a fresh app.

We’re chatting once again to Moran Pober in this digital marketing podcast episode, who has plenty of experience when it comes to owning a successful app. Moran founded iTips: an app that has featured in the top 100 in the app stores of some of the biggest markets on the globe, including the UK, the US and Canada. He talks us through the decision of acquiring and investing in the app, spotting a hole in the market and an opportunity to dominate it – just like all great business strategies. And the best part for Moran is: all of the technical work was carried out by a well-crafted team of app experts.

The development and promotion of the app carried out by this team was vital, making use of new iOS updates to meet its new criteria for content within the Apple app store. Well-targeted paid traffic was utilised, whilst some agile work on landing pages, featured screenshots and icon changes also played their part. If you’re looking for ways to improve conversions and user experience on your app, or are still looking to launch an app, there are some mega-useful tips in this episode for you.

For show notes and to get a free review of your website and digital marketing, complete with a tailored plan to increase your leads and sales online, head to https://exposureninja.com/episode72

Sep 14, 2017

At a glance, the journey of a business towards success can seem like a pretty set-in-stone path, regardless of your industry. Build a client base, sell more and more products, increase your hires and expand the company – that’s the framework you’ll often find in a business, but that doesn’t mean it should be the one that you follow.

Instead of battling against competitors using that standard process, what if you could acquire those competitors – or other business that possess synergy with yours – and expand that way? Sure, it’s bound to be quite an expense during your company’s formative years. But, if you pick the right businesses and negotiate well, it’s an investment that could give you some serious pulling power.

In this episode of the Exposure Ninja Digital Marketing Podcast, we talk to Moran Pober: the founder of ABD Assets. ABD is independent firm that specialises in business transactions, working with companies with huge upsides and assisting them with their goals. There’s no better person than Moran, then, to chat to about how acquiring relevant companies can be a route to success.

Moran gives us a further understanding of acquisitions can allow you to advance in a number of ways, such as speeding up the progress and quality of your products or services – or even create brand new ones altogether. He gives us some tips on identifying the companies that could benefit yours if acquired, how to ensure equity in your deal, and how integrate your new acquisition swiftly, smoothly and effectively.

For show notes and to get a free review of your website and digital marketing, complete with a tailored plan to increase your leads and sales online, head to https://exposureninja.com/episode71

Sep 12, 2017

From handing out flyers in a local park for proof of concept, to a consumer base of thousands of satisfied return users – all in just over 24 months. Sounds like the sort of business success story you’d want to learn more about, right?

Mark Hughes is the co-founder of the Tutora and our latest guest on the Exposure Ninja Digital Marketing Podcast. Hughes has played an integral role (alongside fellow co-founder Scott Woodley) in Tutora defying the odds and flourishing as a business, less than three years since its inception. Not only that, but Mark and the team have achieved this in a relatively crowded market, populated by established names with considerable financial backing.

This success was achieved via a somewhat untraditional form of investment, too: crowdfunding. And all this has been carried out with a ‘chicken and egg’ business model, which many have tried and failed to, shall we say, crack. The company connects students and tutors in all manner of different contacts – from academic studies to piano lessons. For Tutora to succeed, tutors are required to join up so the students can find what they’re looking for… but the tutors need students on the system to be convinced to join.

It’s a tricky platform to master, but Tutora has nailed it, thanks in no small part to some awesome digital marketing strategies. Mark talks us through the company’s use of PPC, SEO, Facebook remarketing and plenty more to help them dominate their market, as well as a glimpse into what the future holds for this trailblazing business.

From the techniques used, to the mind-set that’s driven the business to incredible heights, there are plenty of actionable tips and theories in this podcast episode to carry over to your own projects and experiences. Enjoy!

For show notes and to get a free review of your website and digital marketing, complete with a tailored plan to increase your leads and sales online, head to https://exposureninja.com/episode70

Sep 5, 2017

With so many tactics, tips, tricks and tools involved in digital marketing, no-one would blame you for losing sight of what it’s all in the name of: generating more leads and making sales. Whatever path you go down on your online marketing journey, every step you take should be in the name of encouraging users to invest in your service, product, company or business.

Perhaps there’s no greater example of this than with calls to action. A small, yet significant and emphasised feature on your web pages, a call to action is a crystallisation of everything you’re trying to achieve with your website and online activity. Whether it’s just a handful of words, a contact form, or a redirection to further down the conversion funnel, your aim with a CTA is to gently guide interested onlookers into becoming fully-fledged customers.

In this podcast episode, our very own Lozz Newton chats to Head Ninja Tim Kitchen about crafting the perfect CTA. Outlining your main goal, avoiding classic conversion blockers and keeping things simple for users are just a few of the key techniques Lozz and Tim explain in-depth.

The quality of your call to action is often the defining factor in the conversion rate of your entire website, so this is our way of helping you ensure those CTAs are doing their vital job well. And the thing is: if you nail this aspect of your website, you can see your leads and sales soar - without having to worry about increasing your website traffic! It's not always about expanding your reach to find more customers; it's often about improving what you already use to make that traffic more efficient. There's no greater example of this than with calls to action.

For show notes and to get a free review of your website and digital marketing, complete with a tailored plan to increase your leads and sales online, head to https://exposureninja.com/episode69

Aug 31, 2017

We love chatting to the head honchos of similarly progressive, ambitious companies to see what tactics they’re utilising to push the business forward. Hearing from successful, modern businesses about how they use online marketing to prosper always provides us with plenty of insight and tips that we can all tweak and use in our own way.

And trust us: there aren’t many more projects right now that are moving along more rapidly than Doctify. Featured in national newspapers and international news outlets like Sky and CNBC, Doctify has digitalised and simplified the process of searching for and booking medical specialists. This young team of doctors and online experts only started up in 2015, but have already emerged as a major player in their market, with some insane SEO statistics boosting online visibility.

Doctify’s CMO, Adam Beainy, has been a large part of that success, and we chat to him in this podcast episode. Adam talks us through the wide-scale tasks he’s been heading at the company to make them an authority online and generate some serious interest. As well as emphasising unique features and utilising automation, we hear all about Doctify’s superb amount of website content that has helped their SEO efforts no end. And it’s not just about the quantity, either; Adam works alongside medical professionals and SEO experts to ensure that each page of the website includes information and features that benefit users and make the Google-bots happy, too.

This is a pretty hardcore digital marketing podcast episode, with a real deep dive into how Doctify has risen so quickly to the top. Just a glance at its website, online activity and stats, though, tells you how effectively Adam and co. have used SEO and more marketing techniques that we all use every day. So settle in, get your geek on and prepare to receive some serious knowledge.

For show notes and to get a free review of your website and digital marketing, complete with a tailored plan to increase your leads and sales online, head to https://exposureninja.com/episode68

Aug 29, 2017

The wonderful world of content marketing may well be an online-focused industry, but that doesn’t mean there isn’t space for some face-to-face interaction.

 

It’s very clear that events such as these can produce leads, brand exposure and some incredible results. Hosting your own digital marketing event takes it to the next level, with people attending purely to see you and your company in action. You create a more personal connection with those in attendance and can turn fleeting visitors into fully-fledged members and supporters of your brand.

But, for it to be a success, you need bums on seats – and a way to spread the word to interested parties about the event. Sounds like a pretty expensive advertising job, right? Well…

In this podcast episode, we chat to someone who defied this logic. Chris Marr is the founder of Content Marketing Academy, along with its popular annual live event CMA Live. The event brings CMA’s members together, offering them some invaluable advice and insight, along with the chance to exchange tips with fellow members. The true beauty of CMA Live, though, is how Chris has spent barely a penny on advertising the event. No paid ads. No expensive deal with advertising networks. Nada. Yet, Chris has managed to take CMA Live from a gate of 25 or 30 members and friends, to an annual sell-out show of returning supporters, in well under five years.

Chris tells us how content marketing played a significant role in this rapid growth, spreading the word organically through targeted content and consistent outreach. He talks us through how the “Oversubscribe” technique has been used to great effect, creating a sense of scarcity and urgency that has catalysed interest. He also stresses the importance of networking and growing a community of passionate people has helped drive that success.

“Build it and they will come” is an expression that rings true in the case of CMA Live, as they have built an event so beneficial that members want to make their own contribution to the event, as well as implore others to come along and be a part of it. If you’re looking for more cost-effective ways to generate exposure than throwing money at paid ads, listening to our chat with Chris should give you plenty of inspiration.

For show notes and to get a free review of your website and digital marketing, complete with a tailored plan to increase your leads and sales online, head to https://exposureninja.com/episode67

Aug 24, 2017

If you’re an expert in something, there are people out there that will pay for your expertise. No matter the topic, no matter the niche, there is a market for you to work with and use as a source of income.

Perhaps your business has a range of skills and processes that you’ve acquired and refined through practice over the years. Maybe you’re just an ambitious entrepreneur, immersing yourself in knowledge of a particular field so you can pass it on to others. Whatever your situation, it’s worth staying aware of all the knowledge you’ve gathered, so you can try to monetise all the time and effort you spent gaining that insight.

In this episode, we chat to someone who has made use of her incredible depth of knowledge and successfully productised it in many ways. Laura Phillips is a digital marketing coach and success mentor, guiding individuals and businesses alike towards success. Laura has scratched and clawed her way to the top by constantly acquiring new skills and taking on key information with regards to web design and online marketing, switching from “done for you” work to helping others gain the skills they need.

It’s all about understanding what your customers want and need to know in order to achieve their goal. A business might be keen to start email marketing, which you’ve carried out in the past. Maybe a business wants to know the ins and outs of WordPress, which you’ve been using for donkey’s years. More often than not, this knowledge they crave is buried within your company’s processes. All you need to do is identify it, format it and make the customer aware that they can acquire it. Laura takes us through the process of how she has done exactly that in recent years to productise the incredible efforts she has made in recent years.

For show notes and to get a free review of your website and digital marketing, complete with a tailored plan to increase your leads and sales online, head to https://exposureninja.com/episode66

Aug 22, 2017

The importance of copy on your website simply cannot be underestimated.

Like all other aspects of making your business website easily visible and high-converting, spot-on web copy has benefits for both search engines and the web user. Whilst targeted keywords and high word counts lay the groundworks for Google to treat your website pages kindly, it’s how you then present that text that can be the determining factor between a confused, put-off viewer, and an engaged, satisfied customer.

In this episode of the Exposure Ninja Digital Marketing Podcast, we chat to our very own Head of Editorial, Chris Groves. Chris is responsible for editing and proofreading each and every piece of content our Ninjas write for clients – from blog posts and outreach articles, to web copy and metadata. With an array of customers to keep in mind, Chris not only checks for grammatical and SEO accuracy, but also ensures the copy is targeted towards a specific audience and has every chance of keeping people on the page.

Head Ninja Tim and Chris go through the approaches you can take to entertain and engage viewers with text, how poor copy can be a nightmare for bounce rate and conversions, and the importance of correct grammar – but also how grammar must be balanced with an audience’s expectations to succeed.

For show notes and to get a free review of your website and digital marketing, complete with a tailored plan to increase your leads and sales online, head to https://exposureninja.com/episode65

Aug 17, 2017

Heard about the Skyscraper technique in online marketing but never tried it out? Had a go at using it but didn’t get results? Then this episode of the Exposure Ninja Digital Marketing Podcast is for you!

Listen to our chat with Paul Kortman of nomadtogether.com on how this relatively new approach to link building can be pulled off effectively to benefit your website’s visibility. In essence, the Skyscraper technique begins with identifying a blog post or web page that’s both relevant to your audience and has been linked to by many authoritative websites. The idea is to then see a weakness in the post and write your own, on your business’ website and/or blog. Then, contact the websites that linked to the original post and aim to convince them to link to yours – or, even better, get them to switch their link from the old post to yours!

With links, it’s about quantity as well as quality. To get a high amount of authoritative website linking to content on your website, you need to give them a reason to do so. The Skyscraper technique focuses on this, centring in on a piece of content that websites have already seen fit to link to, and then offering something even better affiliate themselves with.

Paul and Head Ninja Tim take us step-by-step through the entire process of how to successfully pull this strategy off. They look at the traditional marketing techniques it riffs off and how to refine your approach to make it a consistent link builder for your website.

For show notes and to get a free review of your website and digital marketing, complete with a tailored plan to increase your leads and sales online, head to https://exposureninja.com/episode64

Aug 15, 2017

Presentation is something that is more prevalent in online marketing than you might assume. Whether you’re presenting a product, an aspect of your company, or the business as a whole, getting your point across successfully and in the right way is a key factor in successful customer engagement.

Voice coaches know exactly what it takes to inspire people through the spoken word, so in this podcast episode, we chat to one of the best. Andrew Bennett from Toastmasters, a vocal performer and President of Berkley Square Speakers, talks about the importance of conveying trust and clarity of message in your voice. Andrew explains how the likes of mumbling or a monotonous tone can damage your intentions, and encourages us to embrace impromptu speaking, rather than fear it.

Speak in a way that oozes authority and demands respect (while remaining respectful yourself) in the likes of audio interviews and webinars, and your brand will appear authoritative as a result. What’s more, if you’re engaging with your public speaking, that success will bleed over to your writing, opening up new avenues to market your business in a more appealing way.

From product descriptions to blog posts, social media activity to written presentations, filling your writing full of those skills you learned to improve your public speaking can take the perception of your business to the next level. So, enjoy picking up some valuable skills for Andrew, as well as just enjoying his dulcet tones!

For show notes and to get a free review of your website and digital marketing, complete with a tailored plan to increase your leads and sales online, head to https://exposureninja.com/episode63

Aug 10, 2017

Like so many other areas of SEO and content marketing, anchor text is all about relevance to your brand and value to your audience.

When done right, anchor text plays a major role in the online visibility of your website, meaning you risk being behind plenty of competitors if you don’t utilise it. However, going in all guns blazing without knowing your stuff could prove ineffective or even costly for your business, as search engines view your scattergun approach as spammy and hit you with a penalty.

We’re always telling you how awesome our Ninjas are here at Exposure Ninja, but don’t just take our word for it. To break down the rules and importance of anchor text, we couldn’t think of anyone more qualified to chat to than Andy Tuxford – one of our resident SEO experts.

Andy tells us how the days of keyword stuffing and Google-bombing are over thanks to updates and smarter algorithms, creating a more difficult, but fairer platform for all SEO strategies to compete. He outlines the seven types of anchor text you can use, stressing the importance of using each naturally, and gives some easy-to-implement examples of what makes for correct and beneficial anchor text.

With Google’s algorithms constantly improving, it actually makes SEO strategies like anchor text use simpler than you might think. Google is looking to reward content that is useful and relevant to web users, so you should be creating content on your website that does exactly that. Using anchor text within blog posts and web copy that takes users to appropriate pages and helps readers answer questions is of massive importance. In this episode, the Exposure Ninja team tells you how to do exactly that.

For show notes and to get a free review of your website and digital marketing, complete with a tailored plan to increase your leads and sales online, head to https://exposureninja.com/episode62

Aug 8, 2017

Success stories. As an entrepreneur or small business owner looking to carve your own path to prominence, success stories are something you should be paying VERY close attention to.

They’re not unattainable, irrelevant tales, and they’re certainly not just another business bragging about its big numbers and rise to fame and fortune. They’re paths to success that always, without fail, hold some kind of strategy, tip, or piece of information that you can bring into your own approach to guiding your projects.

On this episode of the Exposure Ninja Digital Marketing Podcast, we go under the hood of an awesome modern success story. Co-founder and Chief Brand Officer of voices.com, Stephanie Ciccarelli, was kind enough to chat with us about the rapid progress of her business. Voices.com is a platform for companies and voiceover artists from over 130 countries to find each other and work together on projects.

Stephanie spoke to us just days after a global leader in investment banking, Morgan Stanley, chose to invest in her business. That’s just the latest giant step forward voices.com has taken in recent years, as the brand has quickly grown from just Stephanie and her husband doing their own voiceovers, to a globally recognised brand that over 500,000 voiceover artists and major businesses use to set up projects.

So, what does Stephanie put that success down to? As well as that necessary, heavy dose of determination and business savvy, voices.com has benefitted massively from the use of content marketing strategies. From understanding which marketing channels to focus on, to the importance of regular and targeted blog posts, to the tips which saw the website rocket up the search engine results, Stephanie talks us through the strategies which guided her brand to the top. It’s a shining example of how content marketing can, when utilised correctly, give your business a nitrous boost of energy. So take the relevant tips from this success story and turbocharge your own journey to the top!

For show notes and to get a free review of your website and digital marketing, complete with a tailored plan to increase your leads and sales online, head to https://exposureninja.com/episode61

Aug 3, 2017

 

Every business has to start somewhere and establish its own corner of a market to succeed. But that doesn’t mean you can’t assess and take pointers from those who have been in the game for much longer.

And who better to learn from than those businesses that absolutely dominate their market? Sure, they may have a budget or online footprint that allows them to do things you can’t right now, but their mentality and approach can always be recycled in a way that works for your brand.

Understanding not just what stands out in a business, but why it stands out and how you are drawn in is the key to breaking down a major player’s marketing platform.

In this podcast episode, we talk with designer, public speaker and entrepreneur extraordinaire Maurice Cherry about the specific efforts of four global companies in their quest for market supremacy. Specifically, we chat about their use of scarcity and unique branding to set themselves apart from the rest and make people desperate to become their customer.

Correct use of scarcity in marketing can streamline sales and boost overall brand perception. By promoting in-demand stock, mind-boggling flash sales and time incentives, your products can seem like the hottest thing going, with people spreading the word and flocking back, desperate not to miss your next big offer.

Unique branding, meanwhile, is taking the voice and tone of your entire brand in an extreme direction to make it memorable – hopefully for the right reasons! Whether it’s zany and off-the-wall, or minimalist and impactful, Tim and Maurice see how the big players succeeded through outside-the-box branding.

For show notes and to get a free review of your website and digital marketing, complete with a tailored plan to increase your leads and sales online, head to https://exposureninja.com/episode60

Aug 1, 2017

The world of conversions and website optimisation may seem like a purely technical field, with little scope to let your imagination flow. That’s what many digital marketing companies may suggest, too, with a heavy focus on statistics and data-driven decisions.

But as you’ll know by now, the Exposure Ninja team are not your average digital marketers and SEO gurus. As well as tried and tested ideas and strategies, we like to throw a little outside-the-box thinking into the melting pot.

The art of storytelling may be considered a bit of a “fluffy” subject, but if you embrace it and know how do it right, a well-told story can be the launching pad for website views and conversions. It can even work for just a single page, like those all-important landing pages.

In this podcast episode, we chat to Chelsea Scholz of Unbounce about getting those creative juices flowing to enhance your technical knowledge of digital marketing. Chelsea takes us through the process of designing and using a story successfully across your website and marketing.

Every successful brand has an identity, often shaped by their creative decisions; from the colours in their logo, to the style of their video ads, to their choice of language for their website. Whilst data and quantitative info helps maintain their position, it’s these emotive qualities that really draw people in and creates a loyal, high-converting audience. Listen to our chat with the awesome Chelsea Scholz to find out how your landing pages, website and entire digital marketing strategy can use storytelling to take your brand to the next level.

For show notes and to get a FREE review of your website and digital marketing, complete with a tailored plan to increase your leads and sales online, head to https://exposureninja.com/episode59

Jul 27, 2017

Understatement alert!!! Accountants aren’t known for their creative marketing. But in this episode, we talk with Diane Gardner who has relabelled herself a ‘tax coach’ in order to position her business completely separately to the crowd. 

She shares the process that she went through to find her unique angle, and how it’s enabled her to use content and authority marketing to build a brand around her services that ‘regular’ accountants wouldn’t be able to build.

So whether you’re a service business like Diane’s or not, this episode will get those creative juices flowing so that you can start to think about how your audience sees you, and what key benefits you could draw out and reposition to make your marketing message resonate much louder with your perfect customers.

For show notes and to get a free review of your website and digital marketing, complete with a tailored plan to increase your leads and sales online, head to https://exposureninja.com/episode58

Jul 25, 2017

Podcasting is one of the fastest growing media channels, and you might have wondered how to tap into this relatively new advertising platform to get in front of your target audience, either as a podcast guest, host or show advertiser.

In this episode, Rob Greenlee from podcast platform Spreaker shares his insights on where podcast advertising is at now, and where it’s headed. Rob has been in podcasting since before it was a ‘thing’ and has seen it mushroom in popularity over the last few years. The ways that businesses use it to advertise has also changed, so hear Rob give his recommendations on the advertising methods that are proving most effective, how to find the best shows to advertise with, and what sort of results you should expect.

For show notes and to get a free review of your website and digital marketing, complete with a tailored plan to increase your leads and sales online, head to https://exposureninja.com/episode57

Jul 20, 2017

So many startups treat the pursuit of funding as their primary goal, rather than creating a profitable marketing funnel that allows them to scale. Jessica Mah, CEO of inDinero, has done both and learned the hard way that, when it comes to growth, nothing beats a profitable business with a scalable marketing funnel. 

In this episode, she takes us through inDinero’s story from inception to success via some very rocky times. She shares her ‘boom to bust’ experience, the decision to pivot inDinero’s offering, and takes us behind the scenes of their current marketing funnel (Clue: their website’s CTA will surprise you).

If you’re a SaaS business, service company, a startup, you’re seeking funding, or you just want to generate more leads, you’ll find Jessica’s story inspiring and cautionary in equal measure. Enjoy!

For show notes and to get a free review of your website and digital marketing, complete with a tailored plan to increase your leads and sales online, head to https://exposureninja.com/episode56

Jul 18, 2017

If you’re a small business taking on large competitors, here’s a marketing case study that you’ll find fascinating.

In a market dominated by huge blockbuster novels and multi million dollar promotion budgets, there’s an undercurrent of very successful underground ‘niche’ authors. No surprises there, you might think.

What *is* a surprise though is how groups of these authors have turned to collaboration to pool their resources, cross promote to each other’s audiences, and create new types of books targeted at hitting bestseller lists.

This episode’s guest is Meg Cowley, successful indie author and generally switched on marketer. She takes us behind the scenes of the indie author movement and reveals a world where Amazon SEO, joint ventures, lead generation, and marketing Facebook groups are as important as the books themselves. There are lessons here for any business competing with large, well-funded rivals, and it’s great to hear how the Internet provides space for specialist niche offerings to build large, rabid followings.

Creativity can be one of the most challenging sales to make, particularly when you are selling your own. There is no shortage of independent writers, musicians, and artists who never get to the stage where they are able to effectively monetise their product, so to hear from someone who has built their business using these strategies just demonstrates how universal these principles really are.

To find out more about the author collaboration project Meg has joined, visit https://www.markedbyfate.com

To check out the Amazon book description generator, visit https://kindlepreneur.com/amazon-book-description-generator/

For show notes and to get a free review of your website and digital marketing, complete with a tailored plan to increase your leads and sales online, head to https://exposureninja.com/episode55

Jul 13, 2017

Heard of Influencer Marketing but not sure how to get started? Have you looked longingly at those Instagrammers, YouTubers or other social media influencers and wondered how you could get them talking about YOUR business?

In this episode, Tim is joined by one of Exposure Ninja’s influencer marketing experts, Stacey Overton. They discuss how to get started with Influencer Marketing and walk you step-by-step through the process of reaching out to the influencers you need, and capitalising on the visibility that’s generated.

Stacey takes us behind the scenes of an influencer campaign in action and explains what to expect, what to offer and how to get the best results with the minimum time and money invested.

For show notes and to get a free review of your website and digital marketing, complete with a tailored plan to increase your leads and sales online, head to https://exposureninja.com/episode54

Jul 11, 2017

Our guest in this episode has built a network of websites which now totally dominate his market online. Not just on Google search, but on every social channel. If you’re in the market for online drum lessons, you cannot fail to end up on the Drumeo email list, and we bought in Jared Falk to talk about how he’s built the brand using organic and paid traffic.

We discuss how he’s grown the website, changed their content angles and used Youtube and Facebook to flood the market with their content, all from a place of wanting to provide as much value as possible.

It’s fascinating to hear Jared’s story and his approach to building goodwill in his market, so whether you’re selling information products or you want to share your expertise online, this episode will get the juices flowing about how to expand your reach and take more of your competitors’ lunches.

For show notes and to get a free review of your website and digital marketing, complete with a tailored plan to increase your leads and sales online, head to https://exposureninja.com/episode53

Jul 4, 2017

Perry Marshall is digital marketing royalty and in this episode, we discuss how to apply the 80/20 principle to your digital marketing efforts to multiply the results of your marketing time and energy whilst reducing time spent on low-value work.

You’ll also learn how your customer base would support an additional premium pricing option that can generate significantly more profit than your base products or services, and Perry shares his formula for identifying and pricing this option.

For show notes and a free bespoke plan to increase your website’s traffic, leads, and sales, visit https://exposureninja.com/episode52

Jun 29, 2017

Alison May has built Brocante Home on the back of a very clear manifesto. In fact, her manifesto is so clear that she actually released it to her audience as a way to clearly establish the purpose of her site.

In this episode, we dig through Alison’s growth story so far and hear how she’s grown the Brocante Home, courses and membership, all without ever being ‘sales’. She shares how her authenticity and openness has been a powerful tool to unite her audience around the mission and build a level of trust that very few businesses ever achieve.

We’re joined by Exposure Ninja’s very own Nic Tuxford, who as well as being a superstar Digital Marketer is a long time follower of Alison’s. It’s fascinating to hear Nic’s take, as a customer, and to hear how how Alison’s message and approach has resonated so well. 

Fascinating insights for any business, whether or not you’re in a similar market, on the importance of authenticity.

For show notes and a free bespoke plan to increase your website’s traffic, leads, and sales, visit https://exposureninja.com/episode51

Jun 27, 2017

This episode’s guests are content marketing duo Andrew and Pete. Known for their fun approach (no boring, corporate-speak buzzwords here!) and liberal use of emojis, we discuss how brands can develop their own ‘Content Stamp’ and use it to make every piece they write more engaging and more effective at driving traffic, sales and familiarity.

They also share how they organised and promoted their first ever online conference, attracting some of the biggest names in their industry to speak. Online conferences can be a really nifty way of immediately raising your credibility and authority, and can bring in some very valuable connections. Hearing the guys talk about their mistakes and sharing their top tips will be really useful if this is something that you’re considering.

For show notes and a free bespoke plan to increase your website’s traffic, leads, and sales, visit https://exposureninja.com/episode50

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