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Welcome to the Exposure Ninja Digital Marketing podcast, here to help you grow your business through better visibility, higher conversions and Ninja marketing strategies.

Aug 31, 2017

We love chatting to the head honchos of similarly progressive, ambitious companies to see what tactics they’re utilising to push the business forward. Hearing from successful, modern businesses about how they use online marketing to prosper always provides us with plenty of insight and tips that we can all tweak and use in our own way.

And trust us: there aren’t many more projects right now that are moving along more rapidly than Doctify. Featured in national newspapers and international news outlets like Sky and CNBC, Doctify has digitalised and simplified the process of searching for and booking medical specialists. This young team of doctors and online experts only started up in 2015, but have already emerged as a major player in their market, with some insane SEO statistics boosting online visibility.

Doctify’s CMO, Adam Beainy, has been a large part of that success, and we chat to him in this podcast episode. Adam talks us through the wide-scale tasks he’s been heading at the company to make them an authority online and generate some serious interest. As well as emphasising unique features and utilising automation, we hear all about Doctify’s superb amount of website content that has helped their SEO efforts no end. And it’s not just about the quantity, either; Adam works alongside medical professionals and SEO experts to ensure that each page of the website includes information and features that benefit users and make the Google-bots happy, too.

This is a pretty hardcore digital marketing podcast episode, with a real deep dive into how Doctify has risen so quickly to the top. Just a glance at its website, online activity and stats, though, tells you how effectively Adam and co. have used SEO and more marketing techniques that we all use every day. So settle in, get your geek on and prepare to receive some serious knowledge.

For show notes and to get a free review of your website and digital marketing, complete with a tailored plan to increase your leads and sales online, head to https://exposureninja.com/episode68

Aug 29, 2017

The wonderful world of content marketing may well be an online-focused industry, but that doesn’t mean there isn’t space for some face-to-face interaction.

 

It’s very clear that events such as these can produce leads, brand exposure and some incredible results. Hosting your own digital marketing event takes it to the next level, with people attending purely to see you and your company in action. You create a more personal connection with those in attendance and can turn fleeting visitors into fully-fledged members and supporters of your brand.

But, for it to be a success, you need bums on seats – and a way to spread the word to interested parties about the event. Sounds like a pretty expensive advertising job, right? Well…

In this podcast episode, we chat to someone who defied this logic. Chris Marr is the founder of Content Marketing Academy, along with its popular annual live event CMA Live. The event brings CMA’s members together, offering them some invaluable advice and insight, along with the chance to exchange tips with fellow members. The true beauty of CMA Live, though, is how Chris has spent barely a penny on advertising the event. No paid ads. No expensive deal with advertising networks. Nada. Yet, Chris has managed to take CMA Live from a gate of 25 or 30 members and friends, to an annual sell-out show of returning supporters, in well under five years.

Chris tells us how content marketing played a significant role in this rapid growth, spreading the word organically through targeted content and consistent outreach. He talks us through how the “Oversubscribe” technique has been used to great effect, creating a sense of scarcity and urgency that has catalysed interest. He also stresses the importance of networking and growing a community of passionate people has helped drive that success.

“Build it and they will come” is an expression that rings true in the case of CMA Live, as they have built an event so beneficial that members want to make their own contribution to the event, as well as implore others to come along and be a part of it. If you’re looking for more cost-effective ways to generate exposure than throwing money at paid ads, listening to our chat with Chris should give you plenty of inspiration.

For show notes and to get a free review of your website and digital marketing, complete with a tailored plan to increase your leads and sales online, head to https://exposureninja.com/episode67

Aug 24, 2017

If you’re an expert in something, there are people out there that will pay for your expertise. No matter the topic, no matter the niche, there is a market for you to work with and use as a source of income.

Perhaps your business has a range of skills and processes that you’ve acquired and refined through practice over the years. Maybe you’re just an ambitious entrepreneur, immersing yourself in knowledge of a particular field so you can pass it on to others. Whatever your situation, it’s worth staying aware of all the knowledge you’ve gathered, so you can try to monetise all the time and effort you spent gaining that insight.

In this episode, we chat to someone who has made use of her incredible depth of knowledge and successfully productised it in many ways. Laura Phillips is a digital marketing coach and success mentor, guiding individuals and businesses alike towards success. Laura has scratched and clawed her way to the top by constantly acquiring new skills and taking on key information with regards to web design and online marketing, switching from “done for you” work to helping others gain the skills they need.

It’s all about understanding what your customers want and need to know in order to achieve their goal. A business might be keen to start email marketing, which you’ve carried out in the past. Maybe a business wants to know the ins and outs of WordPress, which you’ve been using for donkey’s years. More often than not, this knowledge they crave is buried within your company’s processes. All you need to do is identify it, format it and make the customer aware that they can acquire it. Laura takes us through the process of how she has done exactly that in recent years to productise the incredible efforts she has made in recent years.

For show notes and to get a free review of your website and digital marketing, complete with a tailored plan to increase your leads and sales online, head to https://exposureninja.com/episode66

Aug 22, 2017

The importance of copy on your website simply cannot be underestimated.

Like all other aspects of making your business website easily visible and high-converting, spot-on web copy has benefits for both search engines and the web user. Whilst targeted keywords and high word counts lay the groundworks for Google to treat your website pages kindly, it’s how you then present that text that can be the determining factor between a confused, put-off viewer, and an engaged, satisfied customer.

In this episode of the Exposure Ninja Digital Marketing Podcast, we chat to our very own Head of Editorial, Chris Groves. Chris is responsible for editing and proofreading each and every piece of content our Ninjas write for clients – from blog posts and outreach articles, to web copy and metadata. With an array of customers to keep in mind, Chris not only checks for grammatical and SEO accuracy, but also ensures the copy is targeted towards a specific audience and has every chance of keeping people on the page.

Head Ninja Tim and Chris go through the approaches you can take to entertain and engage viewers with text, how poor copy can be a nightmare for bounce rate and conversions, and the importance of correct grammar – but also how grammar must be balanced with an audience’s expectations to succeed.

For show notes and to get a free review of your website and digital marketing, complete with a tailored plan to increase your leads and sales online, head to https://exposureninja.com/episode65

Aug 17, 2017

Heard about the Skyscraper technique in online marketing but never tried it out? Had a go at using it but didn’t get results? Then this episode of the Exposure Ninja Digital Marketing Podcast is for you!

Listen to our chat with Paul Kortman of nomadtogether.com on how this relatively new approach to link building can be pulled off effectively to benefit your website’s visibility. In essence, the Skyscraper technique begins with identifying a blog post or web page that’s both relevant to your audience and has been linked to by many authoritative websites. The idea is to then see a weakness in the post and write your own, on your business’ website and/or blog. Then, contact the websites that linked to the original post and aim to convince them to link to yours – or, even better, get them to switch their link from the old post to yours!

With links, it’s about quantity as well as quality. To get a high amount of authoritative website linking to content on your website, you need to give them a reason to do so. The Skyscraper technique focuses on this, centring in on a piece of content that websites have already seen fit to link to, and then offering something even better affiliate themselves with.

Paul and Head Ninja Tim take us step-by-step through the entire process of how to successfully pull this strategy off. They look at the traditional marketing techniques it riffs off and how to refine your approach to make it a consistent link builder for your website.

For show notes and to get a free review of your website and digital marketing, complete with a tailored plan to increase your leads and sales online, head to https://exposureninja.com/episode64

Aug 15, 2017

Presentation is something that is more prevalent in online marketing than you might assume. Whether you’re presenting a product, an aspect of your company, or the business as a whole, getting your point across successfully and in the right way is a key factor in successful customer engagement.

Voice coaches know exactly what it takes to inspire people through the spoken word, so in this podcast episode, we chat to one of the best. Andrew Bennett from Toastmasters, a vocal performer and President of Berkley Square Speakers, talks about the importance of conveying trust and clarity of message in your voice. Andrew explains how the likes of mumbling or a monotonous tone can damage your intentions, and encourages us to embrace impromptu speaking, rather than fear it.

Speak in a way that oozes authority and demands respect (while remaining respectful yourself) in the likes of audio interviews and webinars, and your brand will appear authoritative as a result. What’s more, if you’re engaging with your public speaking, that success will bleed over to your writing, opening up new avenues to market your business in a more appealing way.

From product descriptions to blog posts, social media activity to written presentations, filling your writing full of those skills you learned to improve your public speaking can take the perception of your business to the next level. So, enjoy picking up some valuable skills for Andrew, as well as just enjoying his dulcet tones!

For show notes and to get a free review of your website and digital marketing, complete with a tailored plan to increase your leads and sales online, head to https://exposureninja.com/episode63

Aug 10, 2017

Like so many other areas of SEO and content marketing, anchor text is all about relevance to your brand and value to your audience.

When done right, anchor text plays a major role in the online visibility of your website, meaning you risk being behind plenty of competitors if you don’t utilise it. However, going in all guns blazing without knowing your stuff could prove ineffective or even costly for your business, as search engines view your scattergun approach as spammy and hit you with a penalty.

We’re always telling you how awesome our Ninjas are here at Exposure Ninja, but don’t just take our word for it. To break down the rules and importance of anchor text, we couldn’t think of anyone more qualified to chat to than Andy Tuxford – one of our resident SEO experts.

Andy tells us how the days of keyword stuffing and Google-bombing are over thanks to updates and smarter algorithms, creating a more difficult, but fairer platform for all SEO strategies to compete. He outlines the seven types of anchor text you can use, stressing the importance of using each naturally, and gives some easy-to-implement examples of what makes for correct and beneficial anchor text.

With Google’s algorithms constantly improving, it actually makes SEO strategies like anchor text use simpler than you might think. Google is looking to reward content that is useful and relevant to web users, so you should be creating content on your website that does exactly that. Using anchor text within blog posts and web copy that takes users to appropriate pages and helps readers answer questions is of massive importance. In this episode, the Exposure Ninja team tells you how to do exactly that.

For show notes and to get a free review of your website and digital marketing, complete with a tailored plan to increase your leads and sales online, head to https://exposureninja.com/episode62

Aug 8, 2017

Success stories. As an entrepreneur or small business owner looking to carve your own path to prominence, success stories are something you should be paying VERY close attention to.

They’re not unattainable, irrelevant tales, and they’re certainly not just another business bragging about its big numbers and rise to fame and fortune. They’re paths to success that always, without fail, hold some kind of strategy, tip, or piece of information that you can bring into your own approach to guiding your projects.

On this episode of the Exposure Ninja Digital Marketing Podcast, we go under the hood of an awesome modern success story. Co-founder and Chief Brand Officer of voices.com, Stephanie Ciccarelli, was kind enough to chat with us about the rapid progress of her business. Voices.com is a platform for companies and voiceover artists from over 130 countries to find each other and work together on projects.

Stephanie spoke to us just days after a global leader in investment banking, Morgan Stanley, chose to invest in her business. That’s just the latest giant step forward voices.com has taken in recent years, as the brand has quickly grown from just Stephanie and her husband doing their own voiceovers, to a globally recognised brand that over 500,000 voiceover artists and major businesses use to set up projects.

So, what does Stephanie put that success down to? As well as that necessary, heavy dose of determination and business savvy, voices.com has benefitted massively from the use of content marketing strategies. From understanding which marketing channels to focus on, to the importance of regular and targeted blog posts, to the tips which saw the website rocket up the search engine results, Stephanie talks us through the strategies which guided her brand to the top. It’s a shining example of how content marketing can, when utilised correctly, give your business a nitrous boost of energy. So take the relevant tips from this success story and turbocharge your own journey to the top!

For show notes and to get a free review of your website and digital marketing, complete with a tailored plan to increase your leads and sales online, head to https://exposureninja.com/episode61

Aug 3, 2017

 

Every business has to start somewhere and establish its own corner of a market to succeed. But that doesn’t mean you can’t assess and take pointers from those who have been in the game for much longer.

And who better to learn from than those businesses that absolutely dominate their market? Sure, they may have a budget or online footprint that allows them to do things you can’t right now, but their mentality and approach can always be recycled in a way that works for your brand.

Understanding not just what stands out in a business, but why it stands out and how you are drawn in is the key to breaking down a major player’s marketing platform.

In this podcast episode, we talk with designer, public speaker and entrepreneur extraordinaire Maurice Cherry about the specific efforts of four global companies in their quest for market supremacy. Specifically, we chat about their use of scarcity and unique branding to set themselves apart from the rest and make people desperate to become their customer.

Correct use of scarcity in marketing can streamline sales and boost overall brand perception. By promoting in-demand stock, mind-boggling flash sales and time incentives, your products can seem like the hottest thing going, with people spreading the word and flocking back, desperate not to miss your next big offer.

Unique branding, meanwhile, is taking the voice and tone of your entire brand in an extreme direction to make it memorable – hopefully for the right reasons! Whether it’s zany and off-the-wall, or minimalist and impactful, Tim and Maurice see how the big players succeeded through outside-the-box branding.

For show notes and to get a free review of your website and digital marketing, complete with a tailored plan to increase your leads and sales online, head to https://exposureninja.com/episode60

Aug 1, 2017

The world of conversions and website optimisation may seem like a purely technical field, with little scope to let your imagination flow. That’s what many digital marketing companies may suggest, too, with a heavy focus on statistics and data-driven decisions.

But as you’ll know by now, the Exposure Ninja team are not your average digital marketers and SEO gurus. As well as tried and tested ideas and strategies, we like to throw a little outside-the-box thinking into the melting pot.

The art of storytelling may be considered a bit of a “fluffy” subject, but if you embrace it and know how do it right, a well-told story can be the launching pad for website views and conversions. It can even work for just a single page, like those all-important landing pages.

In this podcast episode, we chat to Chelsea Scholz of Unbounce about getting those creative juices flowing to enhance your technical knowledge of digital marketing. Chelsea takes us through the process of designing and using a story successfully across your website and marketing.

Every successful brand has an identity, often shaped by their creative decisions; from the colours in their logo, to the style of their video ads, to their choice of language for their website. Whilst data and quantitative info helps maintain their position, it’s these emotive qualities that really draw people in and creates a loyal, high-converting audience. Listen to our chat with the awesome Chelsea Scholz to find out how your landing pages, website and entire digital marketing strategy can use storytelling to take your brand to the next level.

For show notes and to get a FREE review of your website and digital marketing, complete with a tailored plan to increase your leads and sales online, head to https://exposureninja.com/episode59

Jul 27, 2017

Understatement alert!!! Accountants aren’t known for their creative marketing. But in this episode, we talk with Diane Gardner who has relabelled herself a ‘tax coach’ in order to position her business completely separately to the crowd. 

She shares the process that she went through to find her unique angle, and how it’s enabled her to use content and authority marketing to build a brand around her services that ‘regular’ accountants wouldn’t be able to build.

So whether you’re a service business like Diane’s or not, this episode will get those creative juices flowing so that you can start to think about how your audience sees you, and what key benefits you could draw out and reposition to make your marketing message resonate much louder with your perfect customers.

For show notes and to get a free review of your website and digital marketing, complete with a tailored plan to increase your leads and sales online, head to https://exposureninja.com/episode58

Jul 25, 2017

Podcasting is one of the fastest growing media channels, and you might have wondered how to tap into this relatively new advertising platform to get in front of your target audience, either as a podcast guest, host or show advertiser.

In this episode, Rob Greenlee from podcast platform Spreaker shares his insights on where podcast advertising is at now, and where it’s headed. Rob has been in podcasting since before it was a ‘thing’ and has seen it mushroom in popularity over the last few years. The ways that businesses use it to advertise has also changed, so hear Rob give his recommendations on the advertising methods that are proving most effective, how to find the best shows to advertise with, and what sort of results you should expect.

For show notes and to get a free review of your website and digital marketing, complete with a tailored plan to increase your leads and sales online, head to https://exposureninja.com/episode57

Jul 20, 2017

So many startups treat the pursuit of funding as their primary goal, rather than creating a profitable marketing funnel that allows them to scale. Jessica Mah, CEO of inDinero, has done both and learned the hard way that, when it comes to growth, nothing beats a profitable business with a scalable marketing funnel. 

In this episode, she takes us through inDinero’s story from inception to success via some very rocky times. She shares her ‘boom to bust’ experience, the decision to pivot inDinero’s offering, and takes us behind the scenes of their current marketing funnel (Clue: their website’s CTA will surprise you).

If you’re a SaaS business, service company, a startup, you’re seeking funding, or you just want to generate more leads, you’ll find Jessica’s story inspiring and cautionary in equal measure. Enjoy!

For show notes and to get a free review of your website and digital marketing, complete with a tailored plan to increase your leads and sales online, head to https://exposureninja.com/episode56

Jul 18, 2017

If you’re a small business taking on large competitors, here’s a marketing case study that you’ll find fascinating.

In a market dominated by huge blockbuster novels and multi million dollar promotion budgets, there’s an undercurrent of very successful underground ‘niche’ authors. No surprises there, you might think.

What *is* a surprise though is how groups of these authors have turned to collaboration to pool their resources, cross promote to each other’s audiences, and create new types of books targeted at hitting bestseller lists.

This episode’s guest is Meg Cowley, successful indie author and generally switched on marketer. She takes us behind the scenes of the indie author movement and reveals a world where Amazon SEO, joint ventures, lead generation, and marketing Facebook groups are as important as the books themselves. There are lessons here for any business competing with large, well-funded rivals, and it’s great to hear how the Internet provides space for specialist niche offerings to build large, rabid followings.

Creativity can be one of the most challenging sales to make, particularly when you are selling your own. There is no shortage of independent writers, musicians, and artists who never get to the stage where they are able to effectively monetise their product, so to hear from someone who has built their business using these strategies just demonstrates how universal these principles really are.

To find out more about the author collaboration project Meg has joined, visit https://www.markedbyfate.com

To check out the Amazon book description generator, visit https://kindlepreneur.com/amazon-book-description-generator/

For show notes and to get a free review of your website and digital marketing, complete with a tailored plan to increase your leads and sales online, head to https://exposureninja.com/episode55

Jul 13, 2017

Heard of Influencer Marketing but not sure how to get started? Have you looked longingly at those Instagrammers, YouTubers or other social media influencers and wondered how you could get them talking about YOUR business?

In this episode, Tim is joined by one of Exposure Ninja’s influencer marketing experts, Stacey Overton. They discuss how to get started with Influencer Marketing and walk you step-by-step through the process of reaching out to the influencers you need, and capitalising on the visibility that’s generated.

Stacey takes us behind the scenes of an influencer campaign in action and explains what to expect, what to offer and how to get the best results with the minimum time and money invested.

For show notes and to get a free review of your website and digital marketing, complete with a tailored plan to increase your leads and sales online, head to https://exposureninja.com/episode54

Jul 11, 2017

Our guest in this episode has built a network of websites which now totally dominate his market online. Not just on Google search, but on every social channel. If you’re in the market for online drum lessons, you cannot fail to end up on the Drumeo email list, and we bought in Jared Falk to talk about how he’s built the brand using organic and paid traffic.

We discuss how he’s grown the website, changed their content angles and used Youtube and Facebook to flood the market with their content, all from a place of wanting to provide as much value as possible.

It’s fascinating to hear Jared’s story and his approach to building goodwill in his market, so whether you’re selling information products or you want to share your expertise online, this episode will get the juices flowing about how to expand your reach and take more of your competitors’ lunches.

For show notes and to get a free review of your website and digital marketing, complete with a tailored plan to increase your leads and sales online, head to https://exposureninja.com/episode53

Jul 4, 2017

Perry Marshall is digital marketing royalty and in this episode, we discuss how to apply the 80/20 principle to your digital marketing efforts to multiply the results of your marketing time and energy whilst reducing time spent on low-value work.

You’ll also learn how your customer base would support an additional premium pricing option that can generate significantly more profit than your base products or services, and Perry shares his formula for identifying and pricing this option.

For show notes and a free bespoke plan to increase your website’s traffic, leads, and sales, visit https://exposureninja.com/episode52

Jun 29, 2017

Alison May has built Brocante Home on the back of a very clear manifesto. In fact, her manifesto is so clear that she actually released it to her audience as a way to clearly establish the purpose of her site.

In this episode, we dig through Alison’s growth story so far and hear how she’s grown the Brocante Home, courses and membership, all without ever being ‘sales’. She shares how her authenticity and openness has been a powerful tool to unite her audience around the mission and build a level of trust that very few businesses ever achieve.

We’re joined by Exposure Ninja’s very own Nic Tuxford, who as well as being a superstar Digital Marketer is a long time follower of Alison’s. It’s fascinating to hear Nic’s take, as a customer, and to hear how how Alison’s message and approach has resonated so well. 

Fascinating insights for any business, whether or not you’re in a similar market, on the importance of authenticity.

For show notes and a free bespoke plan to increase your website’s traffic, leads, and sales, visit https://exposureninja.com/episode51

Jun 27, 2017

This episode’s guests are content marketing duo Andrew and Pete. Known for their fun approach (no boring, corporate-speak buzzwords here!) and liberal use of emojis, we discuss how brands can develop their own ‘Content Stamp’ and use it to make every piece they write more engaging and more effective at driving traffic, sales and familiarity.

They also share how they organised and promoted their first ever online conference, attracting some of the biggest names in their industry to speak. Online conferences can be a really nifty way of immediately raising your credibility and authority, and can bring in some very valuable connections. Hearing the guys talk about their mistakes and sharing their top tips will be really useful if this is something that you’re considering.

For show notes and a free bespoke plan to increase your website’s traffic, leads, and sales, visit https://exposureninja.com/episode50

Jun 22, 2017

Steph Douglas built eCommerce store Don’t Buy Her Flowers off the back of the success of her ‘warts and all blog’. 

In this episode Steph takes us behind the scenes of the store’s growth to explain how she used the popularity of the blog to drive sales in the store, designed the brand, built the social media and email marketing channels, and even used being publicly labelled as a ‘bad parent’ by the Daily Mail to grow her shop’s sales.

For show notes and a free bespoke plan to increase the leads and sales that your website generates, head to https://exposureninja.com/episode49

Jun 20, 2017

Our guest this week shows that whatever your story is, you can find a way to use it to grow your business and build a closeness with your audience.

Ryan Stewman has been to prison - not once but twice - and not because he forgot to pay tax. No, his offenses were related to guns and drugs.

But in this episode, you’ll hear how he’s used that background to build authenticity and discover why he’s not afraid to tell people about his past because, when presented in the right way, he knows it builds rapport.

We discuss Ryan’s pretty non-traditional approach to social media and blogging, and you’ll hear from him how he grew the Hardcore Closer page to over 150,000 fans just by running boosted posts on his own blog posts!

For show notes and a free bespoke plan to increase the leads and sales that your website generates, head to https://exposureninja.com/episode48

Jun 15, 2017

In the second of the two-episode series, Tim and Todd discuss the process Todd used to build and refine FinancialMentor.com’s content to give it the unbelievable rankings it enjoys against some of the World’s biggest financial companies.

If your website is full of fragmented, unstructured and variable quality posts, the process that Todd takes you through will help to clarify exactly what needs to stay, what needs to go and what needs to be combined and improved.

If you’re not planning a content audit, then sit back and let Todd’s approach to creating really useful guides and in-depth articles influence your own content strategy.

For show notes and a free bespoke plan to increase your website’s traffic, leads, and sales, visit https://exposureninja.com/episode47

Jun 13, 2017

Todd Tresidder runs FinancialMentor.com and brings in 200,000 monthly visitors. If you’re sat in front of a computer, put the site’s URL into SEMRush and check out the rankings his site has.

How has he achieved these rankings? By creating a series of calculators and tools for his audience, in addition to writing very long form, in-depth posts to help his visitors address the top questions and problems that they have.

Todd’s emphasis on the quality of his content is incredible. His benchmark for the value of what he shares is making it the most useful resource on the planet for that topic, and Google rewards him with the rankings to match. If someone from Exposure Ninja has ever suggested to you that you make your site truly DESERVE to rank in position 1, this episode gives you the process to go through to do this.

For show notes and a free bespoke plan to increase the leads and sales that your website generates, head to https://exposureninja.com/episode46

 

Jun 6, 2017

Social Media Examiner is considered by many to be the World’s #1 authority on social media, and Erik manages their own social media. In this episode Tim and Erik talk about how to use your social channels to build a community around your business, to increase your reach and build relationships with your followers on a much deeper level than just using it as a broadcast platform.

Erik also takes us behind the scenes of the Social Media Examiner’s Friday videos, as well as giving tips on prioritisation, delegation, and which bits of your social campaign you DEFINITELY want some input on.

For show notes and a free bespoke plan to increase the leads and sales that your website generates, head to https://exposureninja.com/episode45

Jun 1, 2017

In this episode, Tim is joined by Kyle Racki of SaaS company Proposify to discuss how they have grown their organic visibility using blogs and content marketing to the stage that they’re picking up 200-300 signups per day, and growing 150% per year.

Kyle takes us through his outreach process, gives us his advice for choosing where you want to be featured online, and how they found the content topic ‘goldmines’ that brought them in the most qualified traffic and leads.

For https://exposureninja.com/episode44show notes go to https://exposureninja.com/episode44

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