Thought Fiverr was just for spammy backlinks and rubbish templated logos? Then you need this episode, where Tim interviews Kendell Rizzo, a copywriting expert who shares how she has built her business using Fiverr as a lead generation tool.
The process that she went through of niching and then productising her service is extremely instructive, as it demonstrates how to stand out in a crowded market, pick up highly qualified leads, and never have to do a free proposal or compete on price.
If you’re struggling to compete in a crowded and competitive market with a lot of ‘me too’ businesses, Kendell’s story will inspire you to find your competitive difference, and her business is proof that we might all have overlooked Fiverr as a source of new business…
For show notes, head to https://exposureninja.com/episode35
The pace of change online can be frightening, and for businesses who are just starting to feel that they’re getting a grip of the current marketing landscape, it can be intimidating to think about the change that is coming over the next 10 years. But the only constant online is change. Well, change and advertising.
In this episode, we’ll be sharing our predictions for the future of digital marketing. How will it take advantage of advancements in Artificial Intelligence? What about the impact of Virtual Reality? Will ad blockers kill display? How will SEO change as voice search proliferates?
What are your predictions for the future of marketing? Tweet @exposureninja to let us know.
Show notes are at https://exposureninja.com/episode34
Mummy bloggers can provide some of the most profitable and influential visibility for companies they work with, but for many businesses, working with social influencers is a step into the dark unknown.
In this episode, Tim talks with ‘Queen of the Mummy Bloggers’ Vicki from Honest Mum to get a behind-the-scenes look at what it’s like running a mummy blog, what Vicki is looking for in her brand partnerships, and how companies like yours should best approach bloggers and influencers. She’ll talk us through some example campaigns, how to think about sponsorship fees, and what sort of content angles work best.
For show notes, head to https://exposureninja.com/episode33 and to get a free marketing plan to show you how to start working with bloggers and influencers to drive visibility and sales for your company, go to www.exposureninja.com/review
In this episode, I’m joined by one of the World’s best-connected podcast bookers, Jessica Rhodes of Interview Connections. We discuss the different ways that businesses in all industries can use podcasting - both as a guest and as a host - to build credibility, authority, and to drive leads and sales.
Ever wondered about setting up your own podcast? Learn exactly what’s involved, how much time it takes and what the potential upside is. Prefer to be a guest expert? Discover what you need to do to get featured on high-profile podcasts and positioned as an authority.
For show notes, head to https://exposureninja.com/episode32
If your website is getting traffic but it’s not bringing in the sales you’d like, this episode is for you. Tim and Lozz discuss the five ways to increase the performance of your website, even without bringing a single extra visitor.
The guys take you behind the scenes of some high converting websites and walk through the questions that you need to make sure your website answers, how to create profitable credibility instantly, and why you need to treat every single page of your site as a landing page designed to convert leads and sales.
For show notes, head to https://exposureninja.com/episode31
LinkedIn is a high-stakes game: the high CPCs, often smaller audiences and the different ad types require you to have a really clear profile of your target customer, a compelling offer and an attention-grabbing approach.
In this episode, Tim and AJ Wilcox of B2Linked, one of the World’s foremost experts on LinkedIn advertising, walk through an approach that B2B companies can use to navigate this often overlooked platform and not only generate advert clicks, but get their organic LinkedIn posts more viral visibility too.
For show notes, head to https://exposureninja.com/episode30
Competing against well-established competitors can feel daunting, and many assume that companies like these can’t be toppled. In this week’s episode, Tim and Aaron Agius from Louder Online discuss how this is often far from true. You’ll hear how a well-planned content strategy, executed QUICKLY, can give you the upper hand in this battle against the slow-moving monoliths who take 6 months to get approval on a Page Title change.
The guys talk through blogging, link acquisition, content syndication, outreach and using the power of influencers to build your visibility and generate more sales.
For show notes, head to https://exposureninja.com/episode29
Fewer than a third of crowdfunding campaigns successfully hit their target, so what makes the difference between those that get funded and those that don’t?
In this episode, Matt Lo of FitMiBody takes us behind the scenes of his successful crowdfunding campaign, the promotion and marketing behind it, and talks us through the lessons that he’s learned. He also shares his advice for other entrepreneurs embarking on crowdfunding campaigns.
For show notes, head to https://exposureninja.com/episode28
If you’re struggling to get engagement on social media and find yourself posting the same things over and over again to no avail, listen up! In this episode, Head Ninja Tim talks with Shawn Alain of Viral In Nature to discuss how Tweet-ups, live streaming and influencer outreach can dramatically improve the engagement businesses get from social media.
Think live streaming is scary and won’t work for your business? You might be surprised how little preparation you need to do in order for it to be effective.
Head to https://exposureninja.com/episode27 for show notes and to get your free website and digital marketing review.
Want to know exactly what it takes to secure the holy grail ‘position zero’ on Google? Want to know the data behind outranking super high-authority websites, even if your site has low authority? Want to know how to deconstruct your competitor’s SEO and digital marketing campaigns? In this episode, Ninja Tim is joined by Tim Soulo from industry standard SEO tool Ahrefs. Ahrefs has more data than pretty much anyone except Google, and Tim drops some exclusive World first sneak peeks into their latest findings!
For show notes and to request a free review of your website’s SEO, and a plan to help you beat your competitors online, head to https://www.exposureninja.com/episode26
In every market there are some businesses that STAND OUT with a memorable message, and a ton that blend into the general swamp. The ones who stand out tend to take the lion’s share of the business, so in this episode, we’re talking with Pia Silva about how to pick out the things about your business which you can use to carve yourself a memorable brand.
We discuss customer profiling, the use of aggression in branding, pricing, and how small companies can compete (and win) against larger, more established players, all through using the power of branding.
For show notes and to request your free bespoke website and digital marketing plan, head to https://www.exposureninja.com/episode25
Neil is one of the World’s best known online marketers, and has built his brand through blogging. In this week’s episode we investigate the formula he uses to not only make his blog posts attract a lot of social shares, but to bring new business to his various companies. We also discuss his conversion optimisation and SEO work with companies like Amazon and ICanHasCheezburger
For show notes and to get a free bespoke marketing plan to improve the leads and sales your website generates, head to https://exposureninja.com/episode24
In this episode, Tim and Lozz explore how businesses in any market can use email marketing to build relationships with leads and prospects, in a very scalable ‘set and forget’ way. Hear about what happened when the Exposure Ninja email system went into meltdown and tripled, find out what the three types of emails you should be sending, and get the Ninjas’ thoughts on what the perfect email frequency should be.
Sick of writing blog posts that no one reads? Fed up with getting no shares on your social media posts?
In this episode, Tim chats with Joe Friedlein of Browser Media about how any business - yes, even yours - can come up with interesting stories, creative angles, and the holy grail: content that goes viral. Hear examples from businesses that are *far* more ‘boring’ than yours, and discover how they took an off-piste approach to come up with viral content ideas that had more impact than they could have possibly hoped, earning them awareness and links on a large scale.
For show notes, head over to https://www.exposureninja.com/episode22
Not using Google Tag Manager (GTM) yet? In this episode, Tim is joined by Phil Byrne to discuss how and why we should all be using Google Tag Manager on our websites to make tracking simple. Plus, get Phil’s top tips for using Twitter ads to snap up traffic following Twitter Hourlies (and how to find local Twitter Hourlies). Finally we discuss LinkedIn’s new sponsored InMail ads, and how you can use them to target specific job roles in companies which would be a good fit for your products or service.
Show notes are online at https://www.exposureninja.com/episode21
Ever wondered how certain social media profiles go ‘super-viral’ and grow exponentially? In this week’s episode, we go behind the scenes of such a campaign with Mitchell Stuart, and pull out the lessons learnt that you can adapt to grow your own social following.
For show notes, head to https://www.exposureninja.com/episode20
This episode is for anyone who has set up an ad campaign, driven some traffic to their website and sat back waiting for sales… and waited… and no sales. Marketing always involves an element of the unknown, and campaigns zero even for experienced marketers from time to time. So what’s the process you need to go through to identify where the blockage lies?
We’ll explain how you can work backward, up through your funnel, to find where the campaign is underperforming. Are you driving enough traffic? Is it the *right* traffic? Are people getting to your site and dropping out?
You can read the show notes at https://www.exposureninja.com/episode19 or head over to the blog and read a longer post about this process at https://www.exposureninja.com/website-isnt-making-sales-troubleshooting-digital-marketing/
Our guest this week started his marketing life setting up what became one of the UK’s first and largest online glasses retailers until they were hit by a heavy Google penalty that the business never fully recovered from. Jonny Ross then went on to set up his own digital agency. In this episode, we discuss how B2B and B2C companies can use personas on social media to increase the number of conversations they have with their audiences.
For show notes, head over to https://www.exposureninja.com/episode18
If you’ve ever wondered how giant websites (like eBay and skis.com) work on converting more of their visitors into buyers, then this episode will be a real treat for you. Khalid Saleh has been in conversion rate optimisation since before it was a recognised thing, and has worked with some of the World’s biggest brands.
We’ll be discussing some of the campaigns he’s worked on, the lessons that he’s learned about human behaviour online, and what businesses of any size can take from the experiences of such high traffic websites to improve their own lead and sales volume. Enjoy!
Every business has a sales funnel, even if they didn’t consciously plan it. From someone becoming aware of your business to deciding to make a purchase, every buyer goes through the same 4 stages: Awareness, Interest, Desire, Action.
In this episode, we’re going to be looking at how you can accelerate people through your sales funnel using Ninja-style marketing, from increasing awareness to motivating those already familiar with you to take ACTION.
For show notes, head over to https://www.exposureninja.com/episode16