Many businesses make the mistake of targeting their marketing efforts to a broad audience. It’s easy to see why; you want to introduce as many potential customers as you can to your brand. But, when reaching out to eager consumers, you should really aim to reach out to one single individual: your target person, or ‘avatar’. Failing to clearly identify an avatar will result in diffused information and, ultimately, plenty of wasted money. You will speak to no-one, because you are trying to talk to everyone.
In this episode of the Exposure Ninja Digital Marketing Podcast, we chat to business coach and best-selling author Shweta Jhajharia, who tells us which key questions businesses must ask themselves in order to create and market to their ideal customer avatar.
For show notes and to get a free review of your website and digital marketing, complete with a tailored plan to increase your leads and sales online, head to https://exposureninja.com/episode77
Whether you’re the owner of a growing e-commerce site or have recently redesigned or launched a site with a new URL, staying on top of your pages and avoiding “404’s” can be tricky. Having “404 page not found” errors on your site can have a negative impact on your SEO, so it’s important to understand how redirects work.
Redirection is the process of forwarding one URL to a different URL, if for example the first URL has been moved or no longer exists.
In this episode, we meet with Exposure Ninja’s own SEO Ninja David Bain to discuss website maintenance and tips to ensure 404 pages are taken care of.
For show notes and to get a free review of your website and digital marketing, complete with a tailored plan to increase your leads and sales online, head to https://exposureninja.com/episode76
Mastermind groups are a great way to get access to some of the smartest and most switched on marketers in the World and in this episode Tim interviews Nate Lind, who runs advertising mastermind Adsum.
Hear how Nate marketed and built Adsum, the impact that it’s had on his various businesses, and how it morphed into his very own ‘anti-trade show trade show’.
For show notes head to www.exposureninja.com/episode75
If you’re an eCommerce business with a traditional online ‘store’, this episode will introduce you to a completely new way of scaling your sales. We often talk about sales funnels to generate leads on the podcast, but in this episode Tim is joined by Trey Lewellen who has built multiple businesses using sales funnels to sell physical products too.
You’ll hear how to turn your audience into a tribe, and how to choose the products that will generate the best ROI when used as lead magnets. You’ll also learn how you can be taking advantage of subscriptions/memberships, even if you previously thought that your business might not be best suited to a subscription model.
For show notes, head to www.exposureninja.com/episode74
To download Trey’s top performing funnel, go to www.mronit.com/tim