Nov 19, 2018
Google’s recent changes around the Medic and Birthday updates are all focused on E-A-T, which stands for Expertise, Authority and Trust. In short, E-A-T are guidelines that help measure and assess businesses’ legitimacy in their field, and grant them visibility accordingly. E-A-T is a total shift in how Google recognises and rewards websites’ authority, so it’s really important when working on your website’s SEO that you understand exactly what E-A-T means for you.
On this week’s episode of the Exposure Ninja Digital Marketing Podcast, Tim chats with Dale Davies, Exposure Ninja’s very own Digital Strategy Manager. Dale’s got all the E-A-T on E-A-T, and we want to make sure you do, too!
We know that Google’s Search Quality Guidelines and understanding the algorithm as a whole are daunting tasks. But optimising your website for them need not be, and there are actions you can take right now to make sure you stay on top of your game and remain an authority figure in your field in the eye of Google. On the other hand, a lack of E-A-T could mean a drastic decline in trust, resulting in huge traffic and revenue drops. Don’t let this happen!
For the full E-A-T checklist to apply to your own website, tune in now and don’t forget to read Dale’s comprehensive guide, What is E-A-T?
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