We've had a lot of feedback from you guys that you really enjoy the podcast episodes where Tim talks to the ninjas who work here at Exposure Ninja, so in this week’s episode of the Exposure Ninja Digital Marketing Podcast, Tim is very happy to welcome our very own Lozz Newton back to the podcast airwaves!
For the next few weeks, we'll be taking you behind the scenes of some of our most successful client campaigns with the ninjas involved, sharing exactly how we achieved these remarkable results and showing you how you can do the same for your business!
In this episode, Lozz lifts the curtain on a recent bestselling book launch Facebook Ad campaign that we ran for the award-winning blogger behind Honest Mum, Vicki Psarias.
Lozz explains the strategy we used for this book launch campaign, going into detail about targeting, the use of testimonials and celebrity endorsements, setting up, testing and tracking the ads, and how to go about leveraging the most successful ad sets to maximise visibility and qualified clicks. He also explores some of the challenges of driving traffic, and tracking that traffic, when your product isn't on your own website -- in this instance, we were driving customers to Amazon which means we couldn't add the Facebook Pixel.